17 years ago, Jim Tobin started the first social media consulting firm in America while working here in Michigan. Let that sentence sink in for a minute.

Jim literally wrote the book on social media marketing back then, and today, he and his social media and influencer marketing companies – Ignite Social Media and Carusele – are going strong.

Is Twitter dead? Is AI scary? Is social media still just like a cocktail party? How’d he become a major college mascot? Jim Tobin is our guest, and he answers these questions and more.

Plus, engagement updates!!!

It’s the Cold Oatmeal Podcast. 

Ferguson for three???… Money!

Desmond Ferguson grew up in Lansing. He played high school, college and pro basketball, including a stop in the NBA. In 2002, he founded Moneyball Sportswear, a Lansing-based company providing customized team uniforms and individual apparel. Today, he’s on Cold Oatmeal.

Plus, a quick engagement update and some whale watching.

It’s the Cold Oatmeal Podcast.

Moneyball Sportswear

One might argue this is the most self-indulgent episode of Cold Oatmeal to date, and one is probably correct.  But we’ve got big news to announcement and bucket list experiences to share.

Joe and Carly took a long walk on a beach in Michigan in March.  Steph sat a long time in a jury box in St. Johns.  And the rest of us have been working here long enough to mark the occasion.

It an engagement, an anniversary and a jury, and it’s the Cold Oatmeal Podcast. 

Prime Combat

Gray Maynard

It’s the Reschies!  The year-end awards show you didn’t know your holiday week needed until this very moment.

Join us, the Resch Strategies team as we bestow our awards upon the things that made or annoyed our 2023. 

Lunch of the Year.  Person of the Year.  Distraction of the Year.  Dumpster Fire of the Year.  Heck, Nick’s rambling Reschie earns its own Reschie for being the worst Reschie of the year.  Everyone gets a Reschie!

It’s the Cold Oatmeal Podcast!

Elderly Instruments

America’s Small Business of the Year

Grewel Hall at 224

Year of the Opposite

Saddleback BBQ

Lansing Symphony

Matt Eyde’s Demo Real

Black Ops Arabesque, a short film by Nathaniel Eyde.