We’re talking everything from politics and the global economy to social and sustainability issues. It’s a complex web of competing, unclear and challenging priorities for brands. What’s clear is that 2023 is going to throw a lot of hurdles at businesses – navigating them is going to be a necessity. Alan Hunt, Co-Founder of The Collective speaks to Farzana Baduel, Global Head of Sustainability and Impact Consulting at BPCM and Martin Raymond, Co-Founder of The Future Laboratory and Editor-in-chief of LSN global.