The Combustion Chronicles

Can you afford to put heart into business?

In 2022, maybe a better question is – can you afford not to?

Over our Experience Ecosystem miniseries, we’ve talked a lot about the practical elements of experience – implementing a new system, bridging gaps between the old one, helping your org understand the value of experience, and more.

But when humans are the heart of your business, your business needs heart. Join Shawn Nason and Zack Hamilton as we talk about keeping humans at the heart of your business’ experience, the importance of heart-centered leadership and using human-first principles to connect with your customers on a deeper level.

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One ultra-successful CEO once said, “If experience is not part of your strategy or your top three priorities in your organization, you're missing the mark.”

But what does experience as strategy look like – and how do you build a functional framework around an experience strategy?

Today’s episode focuses on the ins and outs of building an experience strategy – what you should look for in the short and long term, famous examples with big name brands like Sephora and Kohl’s, and how you can lead your org into a better understanding of the value of experiences.

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There’s an undeniable disconnect – both for consumers and experience leaders – between what people want and what companies are able to deliver.

That’s because experience has become a battleground – and your biggest competitor is no longer just another name in your industry, but the brand your customers have experienced most recently. 

Join Shawn Nason and Zack Hamiltion to explore how leaders can fight (and win) on the experience battleground, and how can you bridge that consumer disconnect.

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What’s the difference between a traditional experience management and experience systems, how do you bridge the gap between the two – and why is today the day to get started?

(Hint: The former CEOs of belly-up companies like Blockbuster or Sears could probably tell you the answer.) 

Continuing last episode’s conversation on all things Experience Ecosystem™, Shawn Nason and Zack Hamilton keep the discussion going on why traditional experience management is struggling, how to make deeper customer connections your organization’s North Star and the link between taking action and lasting brand loyalty. 

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What does an Experience Ecosystem™ look like in action? What kind of framework do they require, and where in the process do organizations commonly trip up?

 The experience ecosystem miniseries continues! In today’s episode, host Shawn Nason leads the conversation deeper into the more practical points of Experience Ecosystems.

We’ll explore how VOC (voice of customer) should shape your Experience Ecosystem, the frictions most companies encounter during implementation and why so many orgs are still only set up to manage experience, not build it as an ecosystem.

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When you think of Disney, chances are you no longer only think of your favorite characters or theme park rides. 

You remember feelings – your experiences in the parks, the fun you had at their all-inclusive, immersive resorts. 

That’s called an experience ecosystem, and it’s the reason Disney continues to see remarkable profits year after year, regardless of the economic climate.

An experience ecosystem is something every company – from LLC to Inc – aspires to, but few truly achieve. 

So what makes an experience ecosystem so important? What’s the danger of siloing? What does your brand promise have to do with anything? 

Join Shawn Nason and Zack Hamilton for an insider look at experience ecosystems and why they’re changing the way our world does business.

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Lots of people love reading trend reports; much fewer have a clue of what to do with what they’re reading. That’s where this week’s guest comes in. Author, speaker, and futurist Daniel Burrus has built a worldwide reputation for his spot-on predictions about technology-driven change and its impact on the business world. In fact, he’s named in hundreds of patents by people who got their ideas from his speaking and writing. Join the conversation as host Shawn Nason talks with Daniel about turning disruption into a choice, understanding the difference between hard trends and soft trends, and recognizing that there’s more opportunity on planet Earth right now than there has ever been in human history.

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Join us this week as host Shawn Nason sits down with Ahmad Imam, an entrepreneur whose journey has taken him from pizza-shop dishwasher to being recognized as one of the top influencers to follow in 2021. As a presenter, host, edutainer, and highly regarded social media personality with over a million engaged followers, Ahmad speaks a message of empowerment and leads by example in his challenge to inspire shocking vulnerability in the business world. Covering topics from going against the grain to being the story that other people tell at the dinner table, Shawn and Ahmad are not afraid to blow up the traditional norms of leadership.

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Maybe you’ve thought of yourself as a go-getter, but have you ever aspired to be a "go-giver"? Meet this week’s guest, author, consultant, and business leader Bob Burg, who is on a mission to show people that the amount of money one makes is directly proportional to how many people they serve. For over 30 years, Bob has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Join the conversation between Bob and host Shawn Nason as they talk about winning by shifting focus from getting to giving, bringing immense value to others, and putting other people first.

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This week’s guest has been a disruptor since way before disruption was cool. Join in the conversation as host Shawn Nason talks all things disruption with author, podcaster, speaker, and consultant Charlene Li, founder of Altimeter, a disruptive analyst firm acquired in 2015 by Prophet. In her mission to help leaders and organizations thrive with disruption, Charlene shifts people’s mindsets and behaviors to embrace disruption and change as a positive instead of negative. In this episode, the two disruptors talk about getting intimate at work, placing the customer prominently on your metrics dashboard, treating employees as collaborators instead of sheep, and making failure a part of your vocabulary. 

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