November 30, 2019

The Coming Deluge Of College Athlete Influencers, and My Panel On The Influencer Lifestyle With YiZhou, Brendan Kane, Bruna Nessif And Others

1 hour 12 minutes

The NCAA's recent decision to allow college athletes to profit from their "name, image and likeness" is likely to unleash a deluge of athlete/influencers, with a long list of unanswered questions about what it's all going to mean for influencers, influencer marketing, advertisers and college sports. I get into some of the issues in the first part of this episode.

In part two, listen to the panel I moderated at the sprawling Digital Hollywood conference earlier this month on influencers and the influencer lifestyle. The discussion featured Shaine Griffin, Associate Commercials Strategist for SAG-AFTRA, organizing influencers; Bruna Nessif, Influencer and Author, “Let That Shit Go: A Journey to Forgiveness, Healing & Understanding Love” & founder, “The Problem With Dating;" Gregg Martin, Actor and content creator; Brendan Kane, Author of “One Million Followers;” and YiZhou, Influencer, actor, director & founder of Global Intuition. It's a great conversation for anyone interested in the future of influencers and influencer marketing, and some of the tools influencers are using to become a success. Give it a lesson.

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