The Digital Deep Dive With Aaron Conant

The Commerce Everywhere Conundrum


Listen Later

Tamara Alesi is the CEO of Mediaplus, a leading independent and partner-managed media agency. With 20 years of experience in media and marketing, she has led award-winning campaigns for notable companies, including Apple and L'Oréal. Tamara has been recognized as an industry thought leader by Adweek, eMarketer, and the Interactive Advertising Bureau. She is also a Member of Chief, a private network supporting senior women leaders.

In this episode…

As consumers become increasingly sophisticated, brands have integrated online and in-store retail for a holistic experience. With eCommerce’s pervasive presence in today’s consumer-led landscape, how can you develop an advertising and media strategy to drive purchasing decisions?

Whether shopping online or in-store, consumers want a simple and accelerated experience, and with so many retail channels available, media-buying thought leader Tamara Alesi says brands must adapt to an omnichannel environment to grow their market share. Capturing consumer engagement and intent on these channels requires researching your category, recognizing customer behavior and habits, and identifying the channels with the most consumption. When allocating ad spend and creating marketing campaigns, you can measure results through relevance rather than focusing on reach.

On today’s episode of The Digital Deep Dive, Tamara Alesi, the CEO of Mediaplus, joins Aaron Conant to talk about adapting your media strategy for the omnipresent eCommerce age. Tamara shares why brands should collaborate with agency partners, pressing marketing trends and challenges, and TikTok’s evolution from a social platform to a search engine.

...more
View all episodesView all episodes
Download on the App Store

The Digital Deep Dive With Aaron ConantBy Aaron Conant

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

9 ratings


More shows like The Digital Deep Dive With Aaron Conant

View all
The Daily by The New York Times

The Daily

110,567 Listeners

Armchair Expert with Dax Shepard by Armchair Umbrella

Armchair Expert with Dax Shepard

69,199 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,193 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,957 Listeners