The Metro

The commercialization of Pride Month


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It's been more than 50 years since the first Pride march took place in New York City in 1970, commemorating the one-year anniversary of the 1969 Stonewall Riots.

Known as the Stonewall Uprising, a police raid on the New York City gay bar the Stonewall Inn led to a six-day clash between police and the LGBTQ+ community.

Pride celebrations look very different in the U.S. today, says Alejandra Márquez, assistant professor of Spanish and gender and sexuality researcher at Michigan State University. 

She says the commercialization of Pride Month in the '90s helped to expand LGBTQ visibility and representation in those communities, but it has also caught the attention of corporations and others seeking to monetize the movement. 

Marquez joined The Metro to discuss LGBTQ+ representation in the U.S. and Latin America and how Pride celebrations have changed over the years.

Listen to The Metro weekdays from 10 a.m. to noon ET on 101.9 FM and streaming on-demand.

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