The Community Builder Show

The Community Builder Show

By Travis KingBusinessEntrepreneurshipMarketing
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The Community Builder Show episodes

  • How to Build a Community in 2021 with Greg Isenberg
    Earlier in 2020, Travis got the opportunity to connect with Co-Founder of Late Checkout, Greg Isenberg. Listen in as Greg shared some of his thoughts in addition to:
    Episode Highlights:
    There's a shortage of startup founders and people working on startups to fulfill market needs
    We're entering an Entrepreneurial Renaissance that will go down as one of the most interesting periods of all time
    If you can clone yourself or if you have deep insight into a particular community, you can most likely build a startup around it
    And you could probably make at least seven figures from it
    Meetup story about https://twitter.com/heif (Scott Heiferman) and Meetup Crawls
    From a Startup point of view, your ability to create something that speaks to that community and gets them to try it is high.
    There's a thirst and hunger right now for new products
    Facebook started off as a tool for college students - the book of faces, literally and eventually they added social networking and all the additional features we now know
    Utility precedes community in a lot of senses
    How to identify a potential community of people to serve and build a tool for
    Uber Drivers, Lyft Drivers, and the Gig Economy (DoorDash, Seamless, etc.)
    "Hey this is a group for Uber Drivers, Lyft Drivers, and the Gig Economy (DoorDash, Seamless, etc.)"
    Understand what they need - maybe they need an analytics tool that shows them how to make more money, or maybe what they really need is a map of drivers around them, or a part line, or a clubhouse area, etc
    How do you serve your community?
    The purpose of a server is to attend to the needs and wants of a particular community of people and your job is to deliver that value to the community you serve
    When it comes to community-oriented products, it's about distilling the needs and wants of a particular community in a really succinct way that makes people feel at home
    Every product that is mainstream started with a small group of people
    Uber example
    Reddit Example
    In B2B, don't forget you're still working with people
    Make sure you speak in plain English in a way people understand
    What keeps Greg up at night
    His ambitions
    Being best in class
    Greg shared insights about his substack and what he does at Late Checkout
    Greg's key traits of a successful community and his process
    Step 0 - Where do you have a fundamental advantage over other people? What types of communities do you know better than anyone else?
    Canadian app for people who are from Canada and live in the US
    Questions about naturalization, getting citizenship, and there are probably other people who may have questions
    Where do they have those questions? What are the most common questions?
    Step 1 - Start with research and identify a few communities and you're going to select one to go deep with.
    Deep like a week doing research, and coming up with a hypothesis - where is this? Where is there an opportunity to help people? How do we serve these people?
    Step 2 - Observing and looking at the data
    Many data sources including:
    Trending SubReddits, Instagram, Facebook, TikTok Twitter, Meetup, Spotify, Clubhouse or LinkedIn
    Go deep on one of the above platforms to really understand where people are and what their needs are
    Step 3 - Develop experiments with the goal of obtaining feedback
    If Greg were to rewrite Lean Startup today, he would add a community lense to it
    add steps around the research and bringing in the community and speaking to moderators, on Reddit, speaking to moderators on Facebook, and co-building the product together
    Step 4 - Design sprint and then a community design sprint
    Step 5 - Determine if your startup can hit product-market fit or not
    2 Favorite Points:
    If you have a key insight into a particular community, you could probably build a startup around it, and you could probably make at least seven figures from it.
    The purpose of a server is to attend to the needs and wants of a particular community of people and your job is
    50 min
  • Awareness, Accountability, and Coaching Yourself to Success with Blake Hudson
    Special episode that is an experiment with my friend Blake Hudson. This is a on the spot coaching session that he took me through to share how he helps people develop self awareness, accountability, and ultimately, how they coach themselves to success.
    This is an experiment so, not sure exactly where this will land, but hope you find this helpful.
    Blake Hudson Bio:
    College recruiter, business owner, politician?! Blake’s career background may be varied, but all his prior pursuits carried one uniting theme: a desire to help people find fulfillment in who they are and what they do. Cue Victory Lap, a company which espouses a similar mission and is responsible for jumpstarting Blake’s sales career. Blake’s first interaction with Victory Lap was as a student! During the VL sales bootcamp, Blake realized that the skills he had developed in his previous roles would also serve him well in his sales career. Empowered by the bootcamp, Blake landed an SDR role at a Chicago fintech company, where he continued to hone his sales craft. When the unique opportunity arose, Blake returned to Victory Lap—this time, as an Admissions Director. When Blake isn’t in the downtown office, you’ll find him at the nearest basketball court, Barnes and Noble, or hanging out with his best friend — Annie.
    45 min
  • How to DIVE Into Your Future with Justin Brown
    On this episode, Travis sit's down with Athlete Transition Specialist and former NFL wide receiver, Justin Brown. In this episode, Justin shares his signature DIVE message with us:
    DEFINE
    Define who you are as a person, student then in your gift and talent.
    INVEST
    Invest in themselves personally, academically and in their talents and gifts
    VALUE
    Add value through acts of service in their communities ( home, school, extracurricular activities; programs and teams )
    EXECUTE
    Execute by surrounding yourselves in communities in school and outside of school that will hold you accountable to the definition that you made for yourself, ultimately forcing you to hold yourself accountable to the standards you set for yourself.
    55 min
  • Take Ownership of Your Life with Danielle Gertner
    This is an unreleased episode that Danielle and I recorded in 2019 - oh how time flies! Listen in to learn what Danielle is all about and how to take ownership of your life.
    About Danielle
    Danielle Gertner is a functional fitness coach, speaker and trainer teaching people to own their excuses and unleash their fullest potential.
    Driven to inspire people everywhere to take ownership over their excuses and unleash their fullest potential, in 2016, Danielle Gertner founded Gertner Grind, a platform that challenges the mainstream approach to wellness and inspires people to see the world as their gym.
    She was tired of trying to fit the idea of wellness that society had created so she decided to go on a journey to make wellness fit her world, no matter what that world looked like at the time. This sparked her passion for guiding others along the way to build a powerful foundation for their own lifelong transformation.
    Over the last four years, Danielle's passion to impact has only continued to evolve and today, she travels the world as an functional fitness coach, serving hundreds of people through her online transformation programs, customized workshops and retreats.
    Danielle believes that in order to live the life you have always imagined for yourself, you need to do only one thing - own your shit. And so she is on a mission to own her shit so unapologetically that anyone who comes across her message are inspired to as well.
    Danielle has worked with high school and college students, athletes, business professionals and those that fall somewhere in between.
    Danielle has also had the pleasure of sharing her message alongside brands such as Under Armour, PopSugar, Voyage MIA, GoSesh, RedCon1 and many more.
    The best way to summarize her coaching philosophy?
    Work to own your truths loud and proud. Once you do that, the world is yours.
    Danielle Gertner
    https://www.daniellegertner.com/
    instagram - https://www.instagram.com/daniellegertner/ (@daniellegertner)
    facebook -
    linkedin - https://www.linkedin.com/in/dgertner/ (@dgertner)
    1 hr 1 min
  • The Soulful Art of Persuasion and How to Lead Through Adversity with Jason Harris
    During this episode of The Community Builder Show, Travis sits down with Jason Harris, President and CEO of Mekanism Inc., a San Francisco-based creative agency and the Author The Soulful Art of Persuasion. Learn about his 4 principles for success, how he’s leading his team through adversity, and even what he’s doing to stay connected with his friends. This is one you won’t want to miss.
    Jason Harris Short Bio
    Jason Harris is the co-founder and CEO of the award-winning creative agency Mekanism and co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben and Jerry's, MolsonCoors, OkCupid and the United Nations.
    Under his leadership, Mekanism has been named the #6 Most Effective Independent Advertising Agency in the US by the Effie 2020 Index. Mekanism has also been named to Ad Age's Agency A-list and twice to their Best Places to Work. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied in cases at Harvard Business School.
    Episode Highlights
    Principle 1: Original
    Be Yourself - Everyone Else Is Taken: Don’t be afraid of wearing your personal idiosyncrasies on your sleeve. Collect role models and draw inspiration from their uniqueness. And stick to your core values
    Learn to Be a Great Storyteller: If you want to make your point of view real to an audience or someone else, you need to be able to transport them emotionally through narrative
    Never Be Closing: Let go of short-term transactional thinking and focus on building meaningful relationships
    Principle 2: Generous
    Give Something Away in Every Interaction: Whenever you cross paths with someone, your goal should be to leave them just a little better off than they were. Whatever you give, make sure it’s genuine as you are laying the groundwork for collaboration
    Practice Positivity: Cultivate your sense of gratitude for the good things in your life, recognize that every interaction could result in something great
    Take Others Seriously by Showing Respect: Keep your promises, be as present as possible, and admit your mistakes quickly and sincerely
    Principle 3: Empathetic
    Make It About Them: Develop a natural curiosity about others, listen and learn more than you judge, and seek to understand others more deeply
    Seek Out Collaborations: Find value in joining forces with people from diverse backgrounds and areas of expertise
    See Commonalities, Not Differences: Seek out the common ground and what you share with, approaching each individual as an equal
    Principle 4: Soulful
    Live Skillfully: Hunt out new skills and keep learning to develop passions that create a life defined by proficiency
    Be an Inspiration: Strive to be inspirational in your daily life by preaching less and acting more, finding a cause to fight for, and reaching out to those who inspire you
    My Notes on Jason’s 4 Principles
    Be Original
    Beliefs, what you value in life
    Have a point of view
    Be yourself, everyone else is taken
    Be *Generous*
    Give things away without expecting anything in return
    Builds trust and helps keep business flowing
    Jason had a ball hog mentality and knew it wasn’t right
    Over time, developed the idea of mindfully being a generous person
    Try to give something to everyone you come in contact with
    Advice or an article to let people know you’re thinking about them
    Be Empathetic
    Collaboration
    Connecting with people
    Working on ideas together
    How do you become a collaborative business person
    Be Soulful
    Trying to give something back that’s bigger than yourself
    Examples for agency owners
    Positive persuasion vs negative persuasion
    b2b marketers, sales, people, entrepreneurs
    Habits under each of these principles
    Leadership
    How are you leading the Mekanism internal community right...
    59 min
  • How to Write Your Own Story and Follow Your Dreams with GRIT Boxing Founder, Ediva Zanker
    Travis talks with Ediva Zanker, about her Grit Boxing journey. Ediva shares how her boxing story started at Syracuse University, the Grit experience, what inspired her to create her community, mentors, and more.
    Ediva Zanker is a boxer and a business owner. She co-founded a boutique boxing gym in Union Square, NYC called https://www.gritbxng.com/ (GRIT BXNG). GRIT is a 50-minute high intensity full-body sweaty and fun workout that incorporates treadmills, aquabag water filled punching bags and weights in an immersive and dynamic state of the art luxury studio. She is the head of UX for the fitness studio.
    29 min
  • COVID 19: Building a creative community with H4B Chelsea VP of Strategy, Eric Hu

    For some that aren’t familiar, H4B Chelsea is the biggest healthcare network at the Havas Group. Havas Group is the largest global advertising and communications group in the world.


    There is so much stigma around pharma, especially in advertising. Eric’s heard it described as “selling out,” “where creativity goes to die,” or “a place for those who can’t hack it.” 


    Eric’s worked with and learned from some of the industry’s best. There are some amazing folks in pharma, but, he believes there needs to be more.


    Join us and Eric shares his story and his thoughts around how to change the narrative are design in the healthcare industry.


    Episode Highlights:

    • How do we get fresh new thinking into an old space so that we can have a more equitable future
    • Being healthy has to be cool
    • Know and appreciate the power and the value of surprise
    • How can we take a hundred-year-old organization that moves about a mile an hour and use this new technology that will have a profound impact 
    • You don’t need to adapt tomorrow, but we can pick the technologies that will have the most profound impact on you based on a better understanding of your consumer on the ground.


    Quotes:

    • “Healthcare is an industry where the best design is often one that you feel but don’t see.” – Eric Hu
    • “Healthcare in its final form is completely invisible and holistic way of approaching your health as a human being and not as a byproduct of their marketing scheme.” – Eric Hu
    • “Influencers will always be able to tell our story better than we ever can because they fundamentally are closer to their audience.” – Eric Hu


    Links:

    Eric Hu: Linkedin Instagram

    Travis King: Linkedin

    communitybuildershow.com


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    1 hr 10 min
  • The Importance of Community with Morgan J. Ingram

    Morgan J. Ingram is the Director of Sales Execution and Evolution and JBarrows Sales Training. This is a throwback episode from 2018..


    On this episode Morgan shares:

    • How to leverage a podcast to hone your craft
    • Who his people are (hint it rhymes with Growth)
    • The importance of community - especially in sales
    • Talks about life outside of sales
    • The more value you put into the community, the stronger it grows
    • and more..


    Links:

    Morgan J. Ingram: LinkedIn:

    SDR Chronicles


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    19 min
  • How to Find Your Way with Chet Walters, A Journeyman Riding Life's Waves

    Travis King talks with childhood friend, Chet Walters about life in the south, his football coaching journey, and what a passion for the outdoors can turn into if you put in the work.


    Episode Highlights:

    1. The difference between the people who live up north vs those who live in the south
    2. How a different upbringing can fundamentally change who you are
    3. How to take a journeyman's approach
    4. What to do when you want to try new things
    5. How to turn 2 passions in your work
    6. Learn to value quality relationships 
    7. Quarter Back Training System
    8. WayPoint TV is the Bleacher Report for outdoor content 
    9. Waypoint focuses on hunters, anglers, rock climbers, and more in the adventures space
    10. Streaming Network
    11. Podcasts
    12. Social Channels


    2 Favorite Points:

    1. Take a Journeyman's Approach to Life
    2. Value Quality Relationships


    Tweetable Quotes:

     "The more quality relationships you can have, the more worthwhile everything is.” – Chet Walters 

     "The mentality, the way of life, and the people in the South are totally different than what we're used to from where we're from, in the Northeast.” – Chet Walters 

     "Up north people, are dialed into their phone, or they're looking straight down at where they're walking here. Down here, people say hello. They excuse themselves out of your way. They acknowledge you. ” – Chet Walters 


    Links:

    - Travis King: Linkedin

    - communitybuildershow.com

    - Chet Walters: Linkedin Twitter Instagram

    - QB IQ System

    - Waypoint TV


    See acast.com/privacy for privacy and opt-out information.

    35 min

About The Community Builder Show

From the publisher's feed

The reason Travis started this podcast was so he could learn how to play his role in deepening human connection with the people that matter most to his world. Travis decided to turn the world into my classroom, podcast style. Listen in on the conversations he's having with the people making a difference to bring us closer together all over the world.