The Community Builder Show

One of the most powerful and effective channels you can be on today is Voice. It also happens to be the channel that's most underutilized by marketers today. Join me as I learn from Voice Consultants, Kam Taitt and Rob Krusz.

Episode Highlights:

1. Not every single professional athlete is marketable.
2. How a collective passion for tech evolved into getting involved with voice 
3. Voice data
4. Voice is the next frontier for us to tell stories on
5. Fundamental Frameworks and Truths of Storytelling - the 7 basic plots - it’s virtually impossible to tell stories outside
6. What’s different about voice
7. Cognitive effect - Around the campsite and someone says “Let me tell you a story”
8. People are ready to be educated when hearing something on voice.
9. Voice is the connector of making us human again. 
10. We see voice as real estate 
11. The idea of fighting the feed and having an ownable space to interact with your audience
12. Voice is a new way to use technology to engage with their target audience 
13. Humans are habitual by Maurice and voice is a great way to 
14. Integrating daily briefings into the lives of their consumers - have been seeing great traction 
15. Men’s Fashion - Custom Tailors - inspired by the Milan version and buys it from Bonobos 
16. Have a notification waiting and say from Kam’s Tailor that the winter collection is ready and can send links to your phone for your to review. 
17. What the yellow flashing lights on Alexa means in some cases 
18. How to drive traffic to their voice asset - integrate it into your existing owned channels 
19. Letting the community know the skills is getting ready to be launched 

Links:

• Travis King: Linkedin
• communitybuildershow.com
• Kam Tait - LinkedIn
• Rob Krusz: Linkedin

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Travis King talks with the Founder of LW Branding, Lauren Walsh about how not every single athlete is marketable, common misconceptions about what personal branding is, impact, not being afraid to lose friends and more.

Episode Highlights:

1. Not every single professional athlete is marketable.
2. Your Personal Brand is who you are.
3. You have to be able to humanize yourself and let people in. Let them know what the things are that make you normal outside your sport.
4. There should be a healthy balance between the parents and some form of a mentor.
5. Have very clear open conversations with the kids and share insight about the repercussions.
6. What can you do to add value and positivity to the world?
7. Go do something new and go Live.
8. Terrell Owens even made his own workout equipment.
9. Twice a day Group Yoga Meditations in Chicago.
10. The biggest thing is not letting money get to you.
11. It's when you realize that you have the power and a purpose on this earth to change people's lives.
12. If all you do is impact one person's life, then what you did was with it.
13. So many things like your work ethic, healthy habits, and even connections can be transitioned into the "real world".
14. Don't be afraid to lose friends.

3 Favorite Points:

1. Your Personal Brand is WHO you are
2. Ask yourself "what can I do to add value and positivity to the world?"
3. Don't be afraid to lose friends.

Tweetable Quotes:

“You have to be able to humanize yourself and let people in. Let them know what the things are that make you normal outside your sport.” – Lauren Walsh

“It's when you realize that you have the power and a purpose on this earth to change people's lives.” – Lauren Walsh

“Don't be afraid to lose friends." – Lauren Walsh

Links:

● Travis King: Linkedin

● communitybuildershow.com

● Lauren Walsh: Linkedin Twitter Instagram

● lwbranding.com

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Since 1998 Birgit Pauli-Haack has worked with nonprofits as a web developer, a technology strategist, a trainer and community organizer. She founded Pauli Systems, LC in 2002, now a team of six. It is a 100% distributed company. Since 2010, her team has used WordPress to build new nonprofit sites and applications. In her spare time, Birgit serves as a deputy with the WordPress Global Community team, as a WordPress Meetup organizer and a Tech4Good organizer.

In this episode, Travis and Birgit talk:

• How Her Story Started
• Community Experiences and Nonprofits
• Tech Communities
• Wordpress
• Diversity
• Social Learning
• What Really Matters

*Transcript provided by Pauli Systems*

Where to connect with Birgit:

LinkedIn

Twitter

Pauli Systems

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About Angie:

Angie Thurston is sounding a call for the soul. Moved by the plight of isolation and despair, she is dedicated to connecting the inner life of spirit to the outer life of action for social change. Angie is the co-creator of the Formation Project, a startup designed for spiritual deepening among people who don’t live in the same place or share a set of religious beliefs.

A spiritual nerd to the core, Angie spends as much time as possible meditating, reading the Urantia Book, and volunteering at Recovery Café DC. She is a graduate of Brown University and Harvard Divinity School, where she is a Ministry Innovation Fellow. Angie lives in Alexandria, VA with her husband Vipin Thekk.

In this episode of the Community Builder Show, she joins me to discuss:

• The Formation Project
• human connection
• common ground
• brand identity
• divinity school
• and more

Where to connect with Angie:

Sacred Design

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About Scott Dodds:

• Designs, executes, and delivers effective customer engagement and self-service programs, including:
• Hybrid/multi-channel support to engage where customers are.
• Online communities for peer support, advocacy and voice of the customer initiatives.
• Knowledge/self-service experiences to guide customers to the best, fastest answer.
• Drives customer retention and faster product adoption, increased NPS and CSAT scores, as well as improved case prevention and time to resolve.
• Has lead cross-functional teams, direct reports, and multi-partner relationships.

Specialties: Customer Advocacy, Customer Self-Service, Community Management, E-Commerce, Social Media, Social CRM, Program Management, Project Management, Change Management, Readiness Planning & Risk Management 

On this episode, Travis and Scott talk about:

• online communities
• business development
• product management
• customer success
• project management
• and more..

Where to connect with Scott:

LinkedIn

Twitter

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Hey Community Builder Podcast Community,

Excited about this episode I did with Dan Sullivan. We had a great conversation and some real life podcast hurdles to work through in order to get this episode done. I welcome you to embrace the process with a love/love relationship. Understand that it will make you a stronger person by dealing with challenges head on. The Obstacle is the way. Hope you enjoy this gem.

Travis

Travis's Show Notes

1. How and why did you start this community?

• Works full-time @ NJ Tech Council -> a statewide organization that helps support the ecosystem of innovators and entrepreneurs who propel the future that's been around for 20+ years
• Dan asked himself the question "how can we help inspire and energize the new jersey communities?, how can that be done?"
• Identify markets with potential and then pick a city -> Jersey City (dead zone)

2. Dan got an idea -> Let's create a Meetup. Let's find a way to do this and create a community. -> A community completely from scratch.

• Being new to the Meetup platform -> A very daunting task in and of itself
• Required before starting: a vigilant mind, someone that believes in themselves, and is ready to learn things along the way
• 1 year later -> Dan's completely transformed
• One of the rewards + benefits/positives of being in the role of being a community organizer.
• Organizer = THE Community CORE
• What's the ROI of being a community organizer?
• Image of the Community

3. Dan's Community Organizer superpowers:

1. relationship building
2. networking
3. lack of fear to reach out to people -> that's what gets the ball rolling, a really slow roll.

• Connected to some key people -> the Mayor's Office + the person who ran their innovation department
• Taking a community from being unknown to known
• Plans to take the community in a thoughtful new direction + support from the Mayor's Office (happy to help you connect with other people) -> that's how it starts
• 1st event -> 30 people and standards have since grown
• Created an environment for people to connect, network, and build community. -> seeing and feeling this experience in real life feels like planting the seeds of a tree

4. Progress update: 1 year later -> 1 member to 1,500 members

• As of 8/9/18 -> already hosting over 1,000 people at community programs and events
• Free event on Thursday nights in your city about stuff you like

5. Whats happening now and what can you do to transform? (enter football analogy) -> leads to Dan creating innovative programs -> exploring the bizarre, differences in culture, cutting edge ideas, controversial ideas like sex tech, cannabis, entrepreneurship, and women in tech.

• Hosted 2 sex tech programs attendance over 100 people both times -> people found it very interesting
• The exploration of sex in society -> Mission in the industry is to break down the barrier that the media has created
• A community of people who were trying to get their startups of the ground funding and were laughed out of the room -> fast forward 1 year later, millions of dollars are coming in.
• Outlets blocking content for brands: KickStarter, Facebook advertising
• Trojan could get their ads out but not a company like unbound box or dame products.

6. Stepping aside and and letting a new leader come in

• Community video thanking Dan on his efforts
• This moment - a complete surprise
• Hosted a blockchain and going away event / handing over the keys
• Went out and took initiative to ask people to give feedback on...

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Hey Podcast Community,

This episode was a long time in the making. I sit down with Oli Barrett who's #1 love in life is helping get ideas started and making useful connections.

Oli Barrett Bio:

Oli Barrett is a serial founder who enjoys making useful connections between people and ideas. He created Tenner, the UK’s largest schools enterprise challenge, in which over 250,000 pupils have made money and made a difference in a month, starting with just ten pounds. He co-founded Volunteer It Yourself (VIY), the social venture, which has helped thousands of young people to fix their own youth clubs. He is also the founder of TOTS (Turn on the Subtitles), the children’s literacy campaign. His first job was at Walt Disney World in Florida, and his first experience in television was working on the launch of Bob the Builder. He co-founded The Rainmakers (an innovation and incubation company) in 2004, which continues to operate out of San Francisco. From 2008, he co-created and led eleven international trade missions (including WebMission and the Clean and Cool Mission), to help companies succeed overseas. In 2011, he co-founded StartUp Britain, launched by the British Prime Minister and funded by the private sector. The campaign led to the creation of PitchUp Britain (with John Lewis and Sainsbury’s) and PopUp Britain, with the opening of shops around the UK. Oli hosts The Lens podcast with Business in the Community, which pairs senior leaders with future leaders, to discuss the future of work. He is a regular conference and awards host, for events across education, technology and entrepreneurship. He is on the advisory boards of Tech London Advocates, One Million Mentors and Troubadour Theatres, and is a Fellow of impact incubator and business builder Zinc. His latest venture, The Connector Unit, founded in 2016, forges valuable and creative connections across a range of sectors and industries.

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