Your community is expanding, and maybe, so is your team.  How do you handle people internally coming into managing your community?

Show Notes: 
Getting Back to Work?  Messaging & Communication are Key

• Changes day to day - be consistent
  • Even if the daily message is "same as yesterday" it helps the audience know you updated recently
  • If you're doing something different from the norm - make SURE people know that
• Be easy to get ahold of - post your phone & email & livechat or a form
• Be Flexible - if a customer shows up w/o a required mask - have one available for them to use (sterile - disposable) etc.
• SHOW you're proactive
  • Clean between customers
  • Have to sign a ticket? Is the PEN clean? Can you skip the signature?
• Have to go into someone's home? Send them an email BEFORE you go that sets the expectation.  Will the tech wear PPE? Should you (customer) wear a mask? Etc.

Great ideas for pivoting when you cant "operate as usual"

Erin & Carrie explore the concept of working on your business versus in your business.  Are you making your brand stronger during down time? 

We're Being forced to think outside the box.  Are you going back inside the box when this is over?

Erin & Carrie discuss dealing with your community from a distance.

Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?

Nobody likes operating in crisis mode - but sometimes its inevitable.  How can you help your community without giving the impression you're "cashing in"?  Carrie & Erin give you some helpful advice!

Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond."  They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)

How can businesses partner to "get the word out" and share the cost of promotion?