The comparison trap is a sneaky beast, isn't it? It whispers doubts in your ear while you scroll through seemingly "perfect" businesses online, making you question your own path. In this candid episode, Tonya Kubo and Gwen Bortner dive headfirst into this all-too-common pitfall for entrepreneurs, especially women. We're pulling back the curtain on those curated social media feeds to reveal the messy, authentic realities behind the scenes. Gwen shares her insightful perspectives on why women might be particularly susceptible to comparison and offers practical, down-to-earth strategies to define success on your terms. Forget the one-size-fits-all formulas; we're all about finding your unique "right answer" and building a business that celebrates your strengths, your vision, and your authentic self. Tune in to break free from the trap and step into your power!