The Complete Man

This last year has taught us a lot about business strategy. There was a real separation of the wheat from the chaff. Some businesses made the cut. A lot didn't.

Whether you were fortunate enough to survive, or you found yourself starting from scratch, let's take a moment to reflect on what we've learned over the last 12 months.

This week, we look at some of the most powerful lesson's 2020 had for business owners, and what they mean for guys like us, going forward. We'll reveal:

• Why most strategies never survive contact with the enemy
• How some businesses did better in 2020 than in previous years
• Two ways to bounce back from a flawed battleplan
• The secret of never going out of business
• How to find opportunities in a down market
• Why being flexible in your strategy will make you a better business owner
• How technology is impacting business strategy in 2021
• Proof that brick and mortar stores aren't down for the count
• Four industries that are growing during this economy
• Why the education system is about to see a major transformation
• Why the "work-at-home" model won't last for many people
• One major improvement businesses will see as a result of this virus
• And a lot more

Listen now.

Also, get your copy of Purdeep's new book at

https://www.completemanbook.com/

Let's face it... people are starved for content right now.

They've burned through everything on Netflix. They're scrolling through their feeds on social media. They're ready and willing to eat up anything you have to throw at them.

Are you taking advantage of that fact?

If so, there's one more thing to consider; what kind of content should you be creating to attract the right kind of audience for your business?

This week, we dive into that and reveal the answers to:

• Which two platforms are bringing in higher quality leads than Facebook right now
• Why video might not replace blog posts in the future
• The pros and cons of using TikTok to build an audience
• One strategy that ONLY works on LinkedIn
• Changes for SEO that might hurt your website in the coming year
• How to stand out in saturated content markets
• What the next big thing in marketing will be (and what's holding it back from breaking through right now)
• Some of the scarier aspects of marketing being used right now (and whether you should also use them or not)
• The only two reasons to use content marketing for your business
• Why you should consider narrating your own audiobook
• And a lot more

Listen now

2020 has been a painful year in more ways than one.

As a guy, a father, or a businessman, we might worry that admitting the pain we've experienced will make us look weak when we need to show strength. But avoid the pain and not dealing with it can only lead to worse problems, down the road.

Here's what to do instead. Listen to this podcast and get better insight on:

• The hidden tolls that 2020 had on men
• Why guys see showing pain as a weakness
• Proof that men and women deal with pain differently (and why)
• How to open up about what's causing you pain, so you can work through it and get over it
• How pain can be used as a way to bond with others
• Why avoiding dealing with your pain prevents you from growing
• One mindset shift that can turn tragedy into the best thing that ever happened to your business
• One weird way that pain is like a bacteria
• The main problem guys face when dealing with their own pain
• How painful experiences can poison your relationships, at home and in business
• Why we need pain in our lives to get the most out of living
• Three simple ways to deal with pain in a HEALTHY way
• And a lot more

If you're looking for a way to come back stronger in 2021, this is the podcast for you.

Listen now.

No, this isn't an issue of Cosmo Magazine. Yes, we're talking about why guys cheat

Often, it's not even about the sex. It's about things even deeper that we almost never talk about as guys.

If you've ever cheated, don't beat yourself up over it. But make sure you look at what really led you to do it.

If you've never cheated, here are some tools to keep you on the straight and narrow.

And if you're a guy who's been cheated on, the reason why might not be what you thought it was.

We'll cover all that in this week's episode, as well as:

• How your home life impacts your professional life
• The number one reason why successful men cheat
• A few reasons why men get cheated on
• Why guys stay in relationships they're not happy with
• One simple way to keep the desire to cheat at bay
• Proof that not all cheaters are bad people
• What women can do to keep their men from cheating
• How Instagram and other social media have led to an increase in infidelity
• What to do when your partner has different needs than you
• Why you should never start a relationship with a girl you cheated with
• The top five reasons men look outside of their relationship for fulfillment
• And a lot more

Listen now

If you're trying to get your health back in order, forget about diet and exercise. Well, maybe not forget about them, but don't let them be the first thing your focus on.

Instead, focus on your sleep.

Yes, it sounds counter-intuitive, but hear me out. Justin Roethlingshoefer is a performance and data expert. He's worked with professional athletes and high-performing business owners around the world. He gets amazing results, and his primary focus tends to start with getting better sleep.

In this episode, he reveals a lot of the secrets to why his approach works so well. You'll find answers to:

• What to do when raw talent isn't enough to get the job done
• How sleep cycles impact your daily performance
• The weird crossover between data, sports, and everyday health
• How your body and your business both respond to data
• Why "More Sleep" doesn't always equal more energy
• How to gain 21 hours of productivity a week
• What to do when your body rejects your vitamins
• Why kids and adults need different sleep schedules
• How sleep patterns impact your relationships
• Proof that evolution influences your betime
• How to hack your hormones and get the best sleep of your life
• And a whole lot more

This one will blow your mind. Don't miss it.

Find Justin online at

https://justownit.co/

https://www.linkedin.com/in/justin-roethlingshoefer-7252a766/

Only one out of 10 people are willing to take on the responsibility of being a leader. Only one out of 100 actually does a good job of it.

What separates the great leaders from the ones that fail? What are the tiny adjustments in your leadership style that can make the most positive impacts on your team? What can you do to earn the respect required to lead the best kinds of people?

We answer all these questions in this week's episode. We'll also get into:

• Where most great leaders get their skills from
• How to attract the best talent in your industry
• The three personality types of most entrepreneurs (which one are you?)
• What equality in the workplace almost never works out
• How to inspire your team without resorting to pizza parties
• The real reason many employees take more than they give
• What to do when you find your leadership weaknesses (it might not be what you think)
• One major business lesson you can learn from watching basketball
• Three things to do when people on your team refuse to pull their weight
• What happens when you let things slide
• The best way to make it easy for your team to get things done
• How to avoid having your best people from burning out
• What branding does to impact your leadership style
• And a lot more

Listen now. You can thank us later.

A lot of people theorize over what your most valuable business asset is. Almost all of them get it wrong.

It's not your email list. It's not your network. It's not your ability to "wheel and deal".

It's actually something that every man is born with. It's something that doesn't cost you a penny. Unfortunately, it's something that most of us neglect to hold on to.

Find out what your most valuable asset in business and life is, along with:

• The one trait that will set you up for success above all others
• How to overcome the downfalls of holding double-standards
• Why empathy is key to your role as a leader
• One simple way to improve your chances of following through on a commitment
• The hidden dangers of needing an accountability partner/coach
• Why a man's word isn't worth as much as it used to be
• How breaking your promises hurts your self-esteem and confidence
• The compound effect that makes people lose faith in you (and how to avoid it)
• One thing we need to stop blaming on Millennials
• Why online communities have undone the benefits of real-life communities
• What to do when someone attacks you in an email
• And a lot more

Listen now.

Whether it's your life or your business, focusing on these three things will get you the most leverage in 2021.

One of them is more important now than ever. The other two are time-tested axioms of leading a good life and a successful business.

We'll reveal what these three things are, as well as get into:

• The number one secret to succeeding in all areas of your life
• One way your social circle could be harming your business results
• The hidden dangers of social media
• The compound effect of consciously picking the right people for your team
• What meditation research can tell you about running an effective team
• The secret behind making your strategy work when the rubber hits the road
• Why some businesses are doing better than ever in the middle of all this insanity
• What to do when your customers refuse to adopt new technology
• And a lot more

Listen now.

A lot of people wrote 2020 off as a year. We're about to explain why that might be the biggest mistake you could make as a businessman.

This one tiny shift in perspective might completely change what the next year brings you. But if you're in "reactive" mode, like most other people, 2021 might not be any better for you than 2020 was.

This week, we look at what you can do to come out of this and be miles ahead of your competition. We also reveal:

• What to focus on to get the fastest results in business
• The best personal development program that nobody talks about
• Why you should get your kids into entrepreneurialism early
• Proof that 2020 shouldn't be a write-off for your business
• How and why to end this year with a bang
• What the "Morning Routine" gurus aren't telling you
• How the uncertainty of this year can give you a competitive advantage in the next year
• The best time of day to meditate
• What to do in November to get your business ready for January
• Why morning coffee can set you up for failure
• And a lot more

Make sure you don't miss this one. Listen now.

In the last couple of years, I've spent thousands of dollars on marketing, and from most of the people I hired, I got much less back, in terms of results.

This problem isn't exclusive to marketers, either. It seems like a lot of people these days want to get paid, just for showing up, regardless of what they deliver.

As business owners, how do we put an end to the madness? And, is this an issue that goes beyond the business world? Is it now starting to show up at a societal level?

Join us as we reveal:

• The 3 main reasons business owners hesitate to invest in their own marketing
• Proof that modern business is programming people to NOT deliver results
• Why hourly and salary employees are holding your business back
• How ideas of equity and participation trophies are affecting the modern workplace
• The pros and cons of capitalism and social welfare
• How freeloading team members affect the morale of your hardest-working people
• The biggest reason to pay your team members based on their results
• The one person on your team you NEVER want to pay based on results (and why)
• And a lot more

Listen now.