In this episode of The Complex Podcast, Katrina Greene talks with STR expert Max French about occupancy benchmarks, dynamic pricing, instant guest communication, and why experience—not just price—drives demand.

A must-listen for multifamily and hospitality professionals rethinking leasing, service, and revenue.

In this episode, we sit down with a multifamily professional who recently found herself on the other side of the leasing desk—as a real apartment hunter. Despite her industry experience, she still had to navigate the same challenges everyday renters face: comparing neighborhoods, weighing amenities, managing budgets, and ultimately making a real decision about where to live. She shares what surprised her, what the industry often overlooks about the renter journey, and how going through the process personally reshaped her perspective as a professional. It’s a candid look at searching for an apartment when you’re both an insider and a consumer.

Tom Meier of Equis Consulting re-joins The Complex for another excellent discussion about leadership in the multifamily industry. Tom has appeared on The Complex once before, and in this appearance, he shares more of his insights on the workplace with host Katrina Greene, Sr. VP of Property Management at Gray Residential.Equis Consulting Link: https://equisconsulting.com/Equis Consulting Podcast: https://equisconsulting.com/podcast/

Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Gray Residential Director of Property Management Katrina Greene speaks with Gray Capital Intern Sam Neale about his experiences as an intern at Gray Capital and his perspective on the different kinds of work within the multifamily industry.

Learn more about Gray Residential: https://grayres.com/

Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠

DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Gray Residential Director of Property Management Katrina Greene speaks with Gray Residential Portfolio Support Specialist Bronti McClellan about the most effective, person-centered approaches to resolving renters' issues with rental payments.

Mentioned in the podcast:

Poverty by America by Matthew Desmond

How the Other Half Banks by Mehrsa Baradaran

Nikki Crosby, VP of Marketing at Thompson Thrift joins Katrina to discuss the evolution of marketing, the fundamentals that remain today and how operations teams are fighting to keep lead generation dollars while our tech stack grows.

DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Guest J.F. Beatty (Landman Beatty, Lawyers) and host Katrina Greene talk through the current state of evictions in Indiana and how the loss of revenue is interrupting the cash cycle for landlords. They touch on fraud, eviction diversion programs, motivation of the courts, and general landlord struggles in dealing with delinquency and prevention the cycle of harm that evictions cause for both residents and owners.

Tom Meier of Equis Consulting joins Katrina for a discussion about leadership at all levels. Tom has given himself the unofficial but very real title of "corporate therapist", although his true title is Executive Coach and Co-Owner. Tom works with executives and stakeholders in companies of all sizes and has found similarities in behavior and self-awareness (or lack thereof) that detract from success and healthy, productive workplaces. On this episode of the Podcast, Tom and Katrina reveal common actions by many people in the C-Suite and breaks down a few common attributes that are necessary to lead a team to greatness.

Katrina Greene speaks with Nikki Lorah, former General Sales Manager at For Rent Media Solutions about the importance of having a mentor to help further one's career in the apartment industry.

Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter

Erica Byrum is the Assistant Vice President of Social Media at Apartments.com and CoStar. Katrina Greene discusses how social media can help drive multifamily performance and how it has changed in recent years.

Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter

DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.