The Talk Paint Podcast, hosts Gabe and Tyler Lori discuss the challenges businesses face in the evolving market landscape of 2024. They emphasize the importance of running lean operations, managing labor costs, and adapting to changes brought by events like COVID, the AI boom, and upcoming elections. The conversation highlights the emotional curve of marketing, detailing the journey from self-doubt to explosive growth. They stress the need for a solid marketing foundation and a methodical approach, touching on the limitations of relying solely on Facebook ads and the necessity of diversifying marketing strategies. The episode also features success stories and practical advice for businesses looking to thrive in the auto detailing and auto film sectors.

00:00 Introduction: Navigating Modern Business Challenges

00:14 Client Goals: The Reality Check

00:30 The Emotional Curve of Marketing

01:08 Detailing Growth: Your Marketing Partner

01:45 Welcome to the Talking Paint Podcast

02:19 Adapting to a Changing Market

06:05 The Evolution of Social Media Advertising

09:17 The Importance of a Comprehensive Marketing Plan

15:26 The Unicorn Client: A Success Story

22:34 The Emotional Curve of Marketing Revisited

33:58 Conclusion: Building a Solid Marketing Foundation

What to grow your business? https://workwith.detailinggrowth.com/

LEARN HOW TO GROW? https://detailingbusinesscoach.com/

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🤝 Who Is Gabe Fletcher? https://gabefletcher.crd.co/

Links referenced in this episode:

• detailinggrowth.com
• talkinpaint.com

Companies mentioned in this episode:

• Detailing Growth
• Google
• Meta
• Facebook
• Apple
• TikTok
• Instagram