The Conservative Woman's Guide

When mainstream women's media left conservative women behind, Jayme Franklin and her co-founder Isabelle Redfield decided to create The Conservateur. What began as a passion project during their time at UC Berkeley has grown into one of the most influential platforms for conservative women, blending politics, fashion, beauty, and traditional values. Jayme joins guest host Emma DeGrado to share how she weathered intense backlash after launching The Conservateur in 2020 and earned a seat at the table in the new media landscape.

Emma and Jayme dive into why aesthetics matter in the policy world, the rise of socialism among Gen Z, and how conservative media can better reach young women. Jayme shares her perspective on encouraging marriage and motherhood, balancing a growing media career with family life, and a new pro-family policy proposal that she developed with her husband. From navigating online criticism to making her voice heard in Washington, Jayme offers advice to young women looking to build meaningful careers without compromising their values.

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What does it mean to be truly feminine in a modern world?


NeW Media Relations Coordinator Emma DeGrado steps behind the microphone at NeW’s annual Leadership Retreat in Nashville to guest host a conversation with Hannah Brusven, founder and editor-in-chief of The Swish.


Hannah shares how a college blog about elegance grew into a quarterly print magazine dedicated to truth, goodness, beauty, and what she calls “classical femininity.” She explains why The Swish is embracing the “analog renaissance,” why the publication intentionally limits advertising, and why women are looking for something deeper than the fast-paced, trend-driven content that dominates much of modern women’s media.


Emma and Hannah discuss what classical femininity actually means. Hannah shares why she focuses on character and virtue rather than labels like “modesty" and how preparing to welcome her first daughter has changed the way she thinks about her work and its legacy.

Serial entrepreneur and former Colorado gubernatorial candidate Heidi Ganahl knows something about resilience.

After a horrific series of events occurred in her late twenties, Ganahl turned her passion for dogs into Camp Bow Wow, growing the business from a single location into a national franchise. Since then, she has weathered business failures, serious health challenges, a hard-fought race for governor, and the everyday “beautiful mess” of raising four children.

Heidi Ganahl joins Karin Lips to talk about resilience, entrepreneurship, leadership, and why failure can sometimes lead to something bigger and better. Ganahl shares the lessons she learned building Camp Bow Wow, why giving back has helped her through some of life’s hardest moments, and what running for office taught her about risk and reward. They discuss the future of higher education, navigating college as a conservative woman, and balancing ambition with what Heidi calls the "sweeter moments of life."

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Culture is shaping the future of America. Amid mainstream backlash against pro-family messages and a need for more conservative voices in lifestyle media, Madeline Fry Schultz joins Karin Lips to explain why engaging with the broader culture is essential to creating lasting change. That’s precisely why the Daily Wire launched Upstream, a lifestyle vertical for human insight and thoughtful arguments on everything from parenting to ranch dressing—all through a conservative lens.

Karin and Madeline discuss the importance of encouraging marriage and motherhood, expanding flexible work opportunities for parents, and finding common ground on issues that matter to families. Madeline shares insights from her career in journalism, offers advice to aspiring writers, and explains why young professionals must resist relying on AI as a substitute for developing their own voice.

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(00:00) Meet Madeline Fry Schultz
(00:54) The View Controversy
(06:12) Why The Daily Wire Launched Upstream
(08:26) How Conservatives Can Shape Culture
(10:24) Flexible Work, Motherhood, & What Women Actually Want
(14:31) How Do You Measure Cultural Impact?
(17:40) Advice for Aspiring Writers
(19:45) MAHA, Parenting Culture, & Finding Common Ground
(22:34) Why Longform Literature Still Matters
(24:20) Taking Career Risks and Moving to DC
(25:19) Advice to Your 22-Year-Old Self

For a generation told to delay marriage in pursuit of independence, career success, and personal growth, what if getting married young—say, in your early 20s—is actually one of the most strategic decisions you can make?

In this episode of The Conservative Woman’s Guide, Karin Lips sits down with Emily Ekins, Vice President for Policy and Society at the Cato Institute, to explore the case for marrying young. Emily, who married her husband at 22, shares five data-backed reasons why walking down the aisle earlier can benefit women in the long run—from building a foundation with your spouse sooner to creating greater flexibility for future goals.

Tune in as Karin and Emily challenge cultural assumptions that marriage should wait for arbitrary milestones and discuss what research reveals about building an intentional life.

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Chapters:
(4:34) Growing Together
(5:12) Risk-Sharing
(7:56) Happiness & Well-Being
(9:10) Support in Difficult Moments
(9:49) Family Formation & Preserving Options
(15:26) Emily’s Message to Young Women
(16:21) Technology’s Effects on Gen Z
(22:21) American Civic Knowledge Gap
(28:45) Advice to your 22-year-old self

Why are fewer Americans choosing to have children—and why are families having fewer overall? Dr. Catherine Pakaluk joins Karin Lips to unpack the cultural and economic forces behind today’s declining birth rate.

Dr. Pakaluk challenges the idea that America’s baby bust is mainly a financial issue, arguing instead that it’s a demand problem. Younger generations just don’t see children as part of “living their best life.” Understanding this shift means looking beyond policy to lifestyle inflation and changing priorities around career, freedom, and identity—dynamics she explores in her book, Hannah’s Children, through interviews with 55 women, each with five or more children.

She weighs in on the nuances and false dichotomies beneath the popular “tradwife vs. girlboss” debate, offering a thoughtful look at modern trade-offs, cultural expectations, and what it means to build a meaningful life in the twenty-first century.

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What does it take to plan a once-in-a-generation celebration for an entire nation?

Karin Lips sits down with Danielle Alvarez, spokeswoman for Freedom 250, to dive into one of the most ambitious celebrations in American history.


Danielle takes listeners inside America’s 250th birthday, from the powerful lighting of the Washington Monument to the Great American State Fair and from traveling “Mobile Museums” to a never-before-seen IndyCar race on the streets of Washington, DC.


Danielle opens up about her work on the national stage as a mother with young children and reflects on what it means to carry forward a revolutionary spirit 250 years after the founding of this great country.

You can find out more about all of the celebrations at https://freedom250.org/.

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Why are fewer Americans choosing to have children—and why are families having fewer overall? Dr. Catherine Pakaluk joins Karin Lips to unpack the cultural and economic forces behind today’s declining birth rate.


Dr. Pakaluk challenges the idea that America’s baby bust is mainly a financial issue, arguing instead that it’s a demand problem. Younger generations just don’t see children as part of “living their best life.” Understanding this shift means looking beyond policy to lifestyle inflation and changing priorities around career, freedom, and identity—dynamics she explores in her book, Hannah’s Children, through interviews with 55 women, each with five or more children.


She weighs in on the nuances and false dichotomies beneath the popular “tradwife vs. girlboss” debate, offering a thoughtful look at modern trade-offs, cultural expectations, and what it means to build a meaningful life in the twenty-first century.

Join our community: https://enlightenedwomen.org/ 
Follow NeW on Instagram: @enlightenedwomen
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Follow Dr. Catherine Pakaluk on Instagram: @crpakaluk
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Oklahoma ranks #1 among states with the lowest cost of doing business. It's one of America's top states for oil production as well as the aerospace and defense industry, attracting innovators from more expensive coastal states.

Karin Lips sits down with Representative Stephanie Bice, who represents Oklahoma’s 5th Congressional District and serves on the Appropriations Committee and the Committee on House Administration. Before entering Congress, Rep. Bice spent two decades in the private sector while raising her two now-adult daughters.

Rep. Bice shares her perspective on how Congress can better serve Americans. She discusses how policymakers can better equip Americans—from working mothers to Artemis II astronauts—with the tools to think big, bold, and outside the box.

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What if someone told you that Americans are not increasingly overworked or increasingly sleep-deprived? What if someone told you that you aren’t as “busy” as you think you are? And life isn’t as “crazy” as you think it is?

In this episode, Karin sits down with Laura Vanderkam, author of several time-management books, including her latest, Big Time: A Simple Path to Time Abundance. Laura shares the method behind her annual 168-hour study, tips and tricks to build your schedule more effectively, and a little relief for moms—you are likely spending more time with your family than you think!

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