The Consistency Corner: Lightening the Mental Load of Marketing

Understanding the marketing funnel will help you set intentional business goals and create a marketing strategy and content plan to actually achieve those goals, with out feeling like you are just throwing spaghetti at the wall. 

On this episode we'll discuss the difference between the attract, nurture and convert phases of your business and how content that helps your audience get to know, like and trust your brand helps you move your customer through the funnel (without worrying about number of likes and followers!)

Follow along on Instagram to learn more at  or connect with Ruthie to book a one on one content and branding audit. 

Learn how to step into a CEO Mindset in your business, even if you are just getting started.  Award winning coach and fellow cheerleader of female entrepreneurs, Laura Gmeinder shares how to push past your fears and become the CEO your business needs you to be.

Be sure to grab Laura's resource 7 Ways to Lead In Your Business  for more actionable steps to step into the CEO role you were made for. 

Learn more from Laura at:

Instagram www.instagram.com/laura_gmeinder

LinkedIn https://www.linkedin.com/in/lauragmeinder/

Facebook https://www.facebook.com/lauragmeindercc

Website: www.lauragmeinder.com

Join the Consistency Corner Community over on Instagram and be sure to grab your FREE Content Planning Bundle. 

You don't know what you don't know, and when you are new in your business or marketing it might seem like everyone else has it all figured out.  You aren't even sure what to ask, because you don't know how creating content comes so easily for everyone else. 

I've got you! I'm sharing a few behind the scenes tips and tools to make content creation easier. Use these along with your Consistency Corner Content Planning Bundle and you'll be on your way to creating great content without overwhelm! 

We talk a lot about being a values based brand inside The Consistency Corner...but what does that even mean? This week's episode digs into how to define your core values and use them as a road map for your marketing, as well as your business growth. 

Looking for help getting started using your core values to create content that helps your brand stand out and sparkle? Checkout the Content Planning Bundle with bonus Mini Brand Kit at www.ruthiesterrett.com 

Connect with the Consistency Corner Community on Instagram at www.instagram.com/consistencycorner

Are you using stories as a part of your marketing plan? Listen in for tips on how to make sure you have a strategy behind your stories content, and a content plan to nurture your audience and help grow your business,  

Grab the Consistency Corner Content Planning Bundle with bonus Mini Brand Kit at www.ruthiesterrett.com

Connect with Ruthie on Instagram at www.instagram.com/consistencycorner 

Today we are talking about the power of personal development, and why you need it everyday! You can't shower once a week (well I guess you could, but ew....) and consuming personal development content daily is like a shower for your mindset.  

This week's Monday Mindset episode explores a growth mindset foundation and habit of personal development and how it helps your mindset, which ultimately helps your business.  

Connect with The Consistency Corner Community on Instagram at www.instagram.com/consistencycorner 

Are you using Instagram reels in your social media strategy? Learn best practices to create reels even on a busy schedule, and create content that aligns with your brand and business goals. 

In this episode I covered the following tips:
- Set a timer for 15 - 30 minutes to watch reels and share audio that you want to use.
- Make sure to remember to think about your hook and your call to action - every well performing reel has a great hook and CTA!
- Average watch time of an Instagram reel is 7-9 seconds, so the hook is really important.
- Why batching instagram reels will save you so much time when you're creating content!

If you loved this episode, I would also love to share my Scroll Stopping Challenge with you! It's important to take time to evaluate your use of social media so you can make sure you're leveraging it and it's not causing you overwhelm or burn out - click here to join me! https://www.theconsistencycorner.com/stopthescroll.  

Welcome to episode 16 of the Consistency Corner Podcast!

On today’s Mindset Monday episode we are going to talk about the power of affirmations.  I don't know about you, but words of affirmation are my love language... and as a form of self care I have learned I need to regularly incorporate affirmations into my routine to grow my confidence and keep me on track toward my goals. 

In this episode, I chatted about:
- The 5 Love Languages and how this book changed how I interact with those I love and how I need to receive love in return. 
- The power that words have over how we feel, which impacts the actions that we take in life. 
- How we can create our reality through the words we use.
-  How to choose the right affirmations to use in our lives!

APPS MENTIONED:
ThinkUp Affirmation App
I Am Daily Affirmation App

Connect with Ruthie on Instagram to share your favorite affirmations!

If you loved this episode, I'd love to invite you to join our next Consistency Corner Co Working Session! It's a FREE 90 minute co-working session to help you focus on creating content that sparkles (with a community of other goal getting women!) Click here to find out more: https://www.theconsistencycorner.com/community

Welcome to episode 15 of the Consistency Corner Podcast! Last week in part 1 of Creating Your Brand Guide we talked about your brand’s mission, vision and values and defining your ideal customer.  Today we’ll be taking that foundation of your mission, vision and values and start to define how we show up and convey that message to our ideal customer. .

This week you'll learn how to  clarify your message, tone and visual style and define the details of your keywords, colors, taglines, copy points, fonts, logo, brand story/about me, key images and hashtags. 

I have a bonus resource available for you this week.  Check out the mini brand kit template so you can begin pulling the elements of your brand guide together. Use this is a blue print or road map when planning your content!

MINI BRAND KIT:  https://bit.ly/MiniBrandKit

CONTENT PLANNING TEMPLATE: https://www.ruthiesterrett.com/content-planning-bundle

Be sure connect on Instagram at www.instagram.com/consistencycorner

Today we are going to dive into my top 8 productivity practices or tips that help you make the most of your time so you can get more done. 

We'll cover: ​​

- Batching,
- Using timers,
- Getting off your phone,
- Music/podcast,
- Eat the frog (or the cake),
- Delegating and eliminating and
- Routines/habits

Bonus: My favorite planner to help you eat the cake: Crush The Rush Planner

Save time on your marketing content with the Content Planning Bundle

If you loved this episode, I would also love to share my Scroll Stopping Challenge with you! It's important to take time to evaluate your use of social media so you can make sure you're leveraging it and it's not causing you overwhelm or burn out - click here to join me! https://www.theconsistencycorner.com/stopthescroll.