The Consistency Corner: Lightening the Mental Load of Marketing

Balancing motherhood and business isn't easy, but a network of supportive mom friends, and a  game plan for self care sure helps. Listen in on a conversation with real moms discussing real life and how to balance all the things without sacrificing taking care of ourselves. 

Soldier and army wife, Sydni Murhpy (who holds multiple degrees in nutrition) is one of my favorite real life mom friends, who walks the talk of cheering each other on while keeping it real. Listen in on our real life conversation about  mental health, nutrition (along with making it easy for busy families), self care and why it's important to share our own less than perfect momhood experiences. 

Connect with Sydni on Instagram at https://www.instagram.com/sydnilmurphy/ 

Join the Consistency Corner Community at https://www.instagram.com/consistencycorner/ or grab your free Content Planning Bundle at www.ruthiesterrett.com 

Being a values based brand is rooted in authenticity, but how do we show up authentically especially when the comparison monster is creeping in? Listen in on our conversation with Tracy Borreson on being authentically you as you grow your business.

Tracy Borreson is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them.  With 15 years of experience in corporate marketing, Tracy witnessed so many businesses wasting their time and money on marketing strategies that didn't fit their brand, just because someone else said they "should" do it. So now, she's helping entrepreneurs and small businesses avoid that trap by organically using their unique brand voice to grow their influence.

Learn more about Tracy:
https://www.linkedin.com/in/brandsthatspeak/

https://www.facebook.com/tracy.l.borreson/

https://www.instagram.com/tracyborreson11/

WEBSITE: https://www.tlbcoaching.com/ 

RESOURCES: https://www.tlbcoaching.com/personal-brand-campfire 

Have you ever wished you had a sounding board as you worked through the details of your brand? Or wondered if you were on the right track as you map out your mission, vision and values?

Listen in as Ruthie take you behind the scenes and let's you listen in to a Brand Audit session with Dr. Kaylee Hackney as we discuss Kaylee's personal brand, business goals and content strategy.

Learn more about how to balance work and family while living an elegant life,  and follow Kaylee:

Instagram: @kayleejhackney

Facebook: @KayleeHackney

Website: https://www.kayleehackney.com/ 

Resources: Elegant Balance Workbook

Learn more about working with The Consistency Corner for your own Brand Audit or intensive 3 Month Marketing Mentorship for customized feedback and support to build a brand that sparkles to make an impact and an income. 

Jamie is the operations director for a growing education non-profit, a wife, mom of two, and expert in creating processes in your routine.  Her 9-5 is finding efficiencies, so she applied those business concepts to her family, so she could find more time in her day for herself and her business.  She helps busy working moms ditch overwhelming to-do lists and organize their families, homes, and careers like a chief operating officer (COO), so they can have more time for what they love most.

This episode walks you through how to use Jamie's 5 step process to delegate so you can get more of your priorities done, without the guilt!

Check out Jamie's tips on How to Say No Without Guilt and follow her on Instagram for more! 

You've probably heard about defining your ideal customer avatar demographics. How old she is, what's her income, does she have kids, where does she live, etc. But this week we are going to dig deeper into core desires, fears, interests and need. 

We're going to niche down. I know that can sound scary, because it might feel like as you narrow your audience you are missing people. 

But really the opposite is true, As you narrow your audience and talk specifically to the right person, your audience of right people will grow. 

When you know who you are talking to, plan your content using the Consistency Corner Content Planning Bundle!

Join the Consistency Corner community over on Instagram for more tips on marketing made easy! 

Marisa Lonic is the founder of Mama Work It.  She’s a working mom of four kids, and expert Time Momager.  Marisa helps busy moms juggling mom life, work life, wife life, fill in the blank life via her books, courses, and coaching programs.  Her time management and goal achievement strategies have helped the most overwhelmed mamas turn their dreams into reality, even when they thought they had no time to make any of it happen. 

Connect with Marisa:
Website: www.mamaworkit.com 

Instagram: www.instagram.com/letmamaworkit

Facebook: www.facebook.com/letmamaworkit

Join the Consistency Corner Community on Instagram and be sure to join the Stop The Scroll Challenge for even more time saving tips! 

Welcome back to the podcast! Today, I'm excited to share with you some tips to stop your own scroll on social media and take back your energy. Hours and hours on social media can leave you feeling drained. Even if you are not spending all of those hours all at once, the time spent scrolling adds up.

In this episode I shared these 5 tips:

•  Set timers for yourself - and that's as much time as you're allowed to be on social media - and stick to it! 
• Take a social-free day or a social-free weekend. 
• Take the apps completely off your phone. 
• Create before you consume when you are on social. 
• Always be mindful of what gives you energy and what drains your energy. 

These 5 tips to stop the scroll will help you take back your energy, while still using social media as part of your marketing strategy. 

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!). 

If you are juggling all the things, you have got to make sure you are creating a system for self care to keep your cup full.  You can't fill from an empty cup for long, so what are you doing to pour into yourself? Listen up as I share 6 simple strategies for taking care of yourself so you can be at your best, and real life tips for making it easier to incorporate them. 

Connect in the Consistency Corner over on Instagram and share your favorite ways to incorporate self care: www.instagram.com/consistencycorner 

Nina Gibson teaches female entrepreneurs how to unlock their website’s SEO potential & grow online brand visibility, by taking the scary out of search engine optimization. She helps you understand why SEO matters and how to incorporate it into your overall marketing and content strategy.

Through a focus on community and mentorship Nina prioritizes breaking down the technical aspects of SEO to support women in business leverage it as a way to drive online traffic on auto-pilot. While SEO strategy is not a magic pill, it's like a vegetable or a work out, and leveraged with consistency will give you a healthy online presence.

Follow Nina on Instagram and learn more about working with her or download the SEO Checklist at https://ninagibson.co

Sign up for the free SEO workshop on October 29th. 

Use the SEO tools for content planning along with the Consistency Corner Content Planning Bundle to make the most of your long form content! 

My girl Oprah had a sign on her dressing room door that says "You are responsible for the energy you bring into this space". If we are responsible for our own energy, we have to let go of the mom guilt we often feel about doing things that give us energy. 

You know self care is not selfish, but have you been intentional about doing things that give you energy? Or setting boundaries around the things that drain you to protect your energy? 

Listen to this week's Mindset Monday episode for tips on creating more energy, protecting your energy and letting go of the guilt. 

And if social media is one of the things that sometimes drains your energy, join the 5 day Stop the Scroll challenge, kicking off November 9th! https://www.ruthiesterrett.com/stopthescroll