The Consistency Corner: Lightening the Mental Load of Marketing

With all the things business owners have to handle, figuring out where to automate is critical to getting to the next level. On this episode of The Consistency Corner Podcast we chat with Entropy Organized CEO, Katie Matusky on how to build systems into your business so that it can run without you. 

Whether you are looking to automate marketing tasks, or figuring out what you can outsource, Katie is a wealth of knowledge on how to do it the right way, to protect your brand. 
Katie helps entrepreneurs run their businesses in a way that doesn't overwhelming them while generating more revenue. She provide private consulting, ClickUp and Dubsado setup and one-on-one mentoring for the busy business owner. 

Connect with Katie and learn more at:
https://www.instagram.com/katiematusky/ 

https://www.facebook.com/katiematusky

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

If your brand is more than just a logo...than what is it? On this week's episode of The Consistency Corner Podcast we chat with branding expert Steph Hilfer on all the things you need to consider when defining your brand.

If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim! With a background in psychology, Steph is a master at understanding people’s relationships with brands. So while Steph may sometimes live in the clouds surrounded by creative thoughts, she is grounded in solid business strategy that creates a competitive edge to all brands lucky enough to experience her Midas touch.

Learn more and connect with Steph at:
WEBSITE: getViim.com

90-SECOND VIDEO; ‘Discover Your Brand’: getViim.com/discover

BRANDING JOURNEY: getViim.com/journey

Get Viim on Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

You already know there is a lot of power in language, but how do you use language that resonates with your clients to up level your copy writing? This week on The Consistency Corner Podcast, Sarah Talbert shares her top copy writing tips to connect with your ideal client.

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media.

Connect with Sarah at
https://sarahtalbert.com or on Instagram!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Branding is defined the details, including your brand keywords and colors. This week's episode of The Consistency Corner Podcast, we dive into how to choose your keywords and colors with branding educator and photographer, Kelsey Kurtis.

Kelsey is the creator of Connection-Based Branding™  and author of “The Connection Method®”.  Based in Washington, but inspiring boss ladies all over, Kelsey's  mission is to empower, educate and inspire leaders in business to first genuinely connect with themselves, so that they can genuinely connect with others. She encourages you to look beyond the product, to look beyond the outward business facade, and step out in confidence by defining your brand based on connection … not just a logo.

Always a great follow on the gram, Kelsey's infectious personality and love for branding details will inspire you to step out and define the details that make your brand unique!

Connect with Kelsey at https://www.kelseykurtis.com and follow her on Instagram 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week we are diving into one of my favorite lessons. Using Content Themes to plan your content.

First of all, I love a good theme.  Fourth of July and St. Patty's day are my favorite holidays, just for the opportunity to theme it up. But aside from holiday decor, outfits and food, themes do have a place in your content planning process.

When you choose 3-5 themes (or content pillars) use as the starting point for your marketing content, you'll have a guide for what to talk about, and a plan to create authority and build trust with your audience. 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In addition to consistency there are 2 other C words that have a ton of power when it comes to growing your business. Community and Collaboration.

On this week's episode of The Consistency Corner Podcast we chat with business strategy coach Holly Haynes all about how leaning into community and focusing on collaborations helped her scale her side hustle to a full time business.

Holly helps female entrepreneurs take back control of their time with proven productivity techniques, systems, and structure to create a strategy that scales long term. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush podcast while raising her twin daughters with her husband in Columbus, Ohio.

Connect with Holly and learn more at:
www.hollymariehaynes.com/starterkit

IG: @holly_marie_haynes

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

How do you get great looking photos for your marketing without a photographer? ⁠
⁠
Enter Stock Photography! ⁠
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But...how do you use stock photography to save you time when planning out your content - and not look like everyone else? ⁠
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Listen for top tips on using stock photos, and taking better photos yourself from photographer and entrepreneur Kylie Kelly. 

Kylie Kelly is an Australian mama of two, podcast host and photographer. For 10 years she ran a successful wedding photographer business whilst being the queen of stock photography, through her membership, the KK Stock Shop. She has now pivoted to help pregnant business owners plan & fund their own maternity leave through her new business The Pregnant CEO with a virtual summit launching in May. She loves doing life on her own terms, has an obsession with true crime and can’t seem to say no when asked if she wants a gin & tonic. 

Connect with Kylie:
https://www.instagram.com/_kylie_kelly_/

https://thepregnantceo.com

https://www.kkstockshop.com 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The universe talks to us in whispers, and when we don't listen it talks to us a little louder.  

This past month the universe has been talking a little louder, and I finally decided to listen. This week I'm sharing a real life behind the scenes updates of what has been happening as I'm building The Consistency Corner, and a sneak peek of an upcoming workshop. 

Learn more at https://www.ruthesterrett.com/workshop 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

When you are building a business there are hundreds, if not thousands of decisions to make. Battling decision fatigue is a real thing..and so is fear of deciding.

But, not deciding is a decision. So, what do you do to move forward when you just can't decide?  This week's episode of The Consistency Corner Podcast, we chat with decision coach and speaker Marin Laukka on how to be ready enough to decide and move forward.

Marin has a Master's Degree in positive developmental psychology and certifications in life coaching and yoga. She is also the #1 New Release author of Ready Enough: Your 7-Step Guide for Life's Hardest Decisions. As the business owner of Yes&, she passionately supports women to free themselves from doubt and fear so they can make their positive impact and experience true fulfillment.

Get the first chapter of Marin’s book, Ready Enough
Connect with Marin at:

Website: www.yesandbymarin.com  ⁠

Instagram: ⁠https://www.instagram.com/yesandbymarin/

Youtube: https://www.youtube.com/c/yesandbymarin

How do you know if your marketing strategy is even working? Other than sales, there is power in digging into the data...but how long should you test a strategy before you know if it's working. 

Digital marketer, Marta Luvian digs into how to measure your analytics, and how long to give it before you know what's working on this week's episode of The Consistency Corner Podcast. 

Marta  is the founder and owner of a full-scale digital marketing agency in Tulsa, OK where she helps businesses (solopreneurs and multi-million dollar businesses alike) in the US and Canada win in a digital world with website design, SEO, Google Ads, social or email support. 

Anchor Marketing Co. has been awarded several awards this year: among them, one of the top 10 social media agencies in Oklahoma and one of the top digital marketing agencies in Tulsa. 

Connect with Marta for more great tips at:
IG: www.instagram.com/anchormarketingco

FB: https://www.facebook.com/anchormarketingco

YT: https://www.youtube.com/channel/UCvS1Xf2UNJtZLr13jbXMyHQ

LN: https://www.linkedin.com/in/marta-luvian-mba-a7780342/

Website: www.anchormarketingco.com

If you are ready to stop the scroll and take back your energy, join the free 5 day challenge and be sure to connect with Ruthie on Instagram for more practical tips for your brand and marketing strategy.