The Consistency Corner: Lightening the Mental Load of Marketing

Consistent content for your marketing helps build authority in your brand. But exactly how do you do that? On this episode, Mompreneur Guide, Megan Moran shares her framework for building brand authority to become the 'Joanna Gaines' of your world. 

Megan  is not only a mom to two beautiful babies under 3 (Jack + Sophia) and a wife to the most supportive husband + business partner ever, Collin, but she is also the owner of The Mompreneur Guide. As a Podcast Host, Professional Interviewer + Authority-Building Guide, Megan is on a mission to help mompreneurs connect with themselves, their community and increase their visibility so they can create movements while also being present + productive. Because as a third generation mompreneur- Megan is proof that it's possible. 

Whether you are a Fixer Upper, Magnolia, silos fan or not, this episode will help inspire you to create more brand authority and add to the foundation of your brand to create a lasting legacy for your business.  

Connect with Megan and learn more at: 
Themompreneurguide.com
Instagram.com/mompreneurguide

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

When was the last time you revisited your mission statement?

Do you know your brand values. Does your team? Are you using them as a filter for your business decisions?

What about your idea customer? When was the last time you revisited that persona? Has it evolved? Is there more than one? 

These are all questions to ask yourself when doing a Brand Audit.  And a Brand Audit is the perfect first step to doing a content audit. 

In a content audit you'll ask yourself:
What’s resonating? 
What and where can we repurpose? 
What are we not talking about enough?

How can I used this information to plan my next quarter of content to elevate and expand my impact?

Learn more inside the Content Planning Bundle 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Email marketing is one container for your content that has the power to nurture your audience (and convert them!), regardless of the ever changing algorithm on social media. But if designing fancy email content makes your head spin, you may be struggling to get consistent with using email marketing. 

Enter: Conversational Email

This week's episode of The Consistency Corner Podcast, we chat with email marketing expert Ashley DeLuca on the power of conversational email. What is it, how to use it and if it's right of your brand.

Ashley has  mastered email marketing for e-Commerce and service based businesses by simply putting the conversation and intention back into it. As a podcaster and keynote speaker, she's widely regarded as the go-to source for all things email marketing.

Connect with Ashley on Instagram or at https://teachmeemail.com 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week's episode of The Consistency Corner Podcast we go behind the scenes and discuss why a marketing framework matters (and what that even means), plus a peek into what I've been doing lately as I have transitioned from a corporate retail marketing executive into a freelance marketer.

As I am serving new clients and putting my method to the test, I'm sharing my best practices for creating a marketing strategy you can get consistent with so that your brand stands out to actually make an impact and an income.

Have questions about marketing your business? Be sure to DM me on Instagram your questions so I can help! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

How does a busy business owner juggle the day to day running a business and marketing it at the same time? If marketing is a skill that you've found yourself avoiding, but you aren't ready to hire a full time employee to handle it, a freelance director of marketing may be the answer.

This week's episode goes behind the scenes into the world of freelance marketing with Lindsay White and answers the questions around who needs a part time director of marketing, and what that person actually does.

Lindsay White is a Director of Marketing for her clients, and owns a Marketing Agency focused on helping businesses in the financial services industry. Lindsay also  helps other women grow and scale their freelance businesses by becoming DOM’s as well!

Connect with Lindsay and learn more at
IG: @lindsaywhite.co 
www.lindsaywhite.co

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

When it comes to marketing your business, having systems in place can make things so much easier. And we don't just mean systems for your marketing.  Systems for your life and several aspects of your business can help you better manage your time and energy. With better managed time and energy you will be able to tackle your marketing and content strategy with consistency. 

On this week's episode of The Consistency Corner Podcast we chat with Systems Queen, Alexis Greco who teaches women in business to unwrap the chaos, gain sanity and be present with your family, while still growing your business. 

Alexis  is an Army wife and homeschooling mom to 4 young children. She's passionate about teaching  business owners how to use systems & believes that you can be successful at home & biz at the same time.

Connect with Alexis on Instagram https://www.instagram.com/alexistgreco/

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Your marketing plan is the bridge between the brand and the business goal.  And although you may think your business goal is just sales, there are actually a lot of other goals and metrics you need to be aware of to grow your business.

In this episode we dive into the Sales Equation and how it relates back to the Marketing Funnel to guide your marketing and content plan. 

The Sales Equation is made up of Traffic, Conversion Rate, Units Per Transaction and Average Unit Retail. Once you set baselines for each of these you can brainstorm ways to improve them, which will all lead to improved sales! And by knowing which one to focus on, you can get more out of your marketing strategy because you'll be focused and efficient.

Want individual feedback on setting business goals, or a deeper dive on this topic? Join me on May 16th at 12pm EST for a live masterclass to deeper understand how the sales equation and marketing funnel work together and what strategies you can use to influence each part.
https://www.ruthiesterrett.com/masterclass 
Register to join, or to get the replay delivered right to your inbox! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Learn how to use Pinterest as a small business owner, from Pinterest Manager, Chelsea Hall.  Pinterest is still such an underrated platform that has so much power for gaining leads and increasing sales for businesses of all sizes, whether you are a product or a service based business.

Chelsea is a former first grade teacher turned Pinterest strategist. Helping female entrepreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! When she is not busy geeking out over Pinterest, you can find her spending time with family, trying new restaurants, and enjoying the outdoors.

Connect with Chelsea and learn more:
www.chelseahallsocial.com or www.instagram.com/chelseahallsocial

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Is branding important for product based businesses? 

Absolutely! In fact, I think it may be even more important than branding for service providers (only slightly though). Why? Because you can buy stuff anywhere. 

Even if you have exclusive product, you do have competitors, and your brand is what creates relationships with your customers so they choose to buy from you. As a product based business your brand is defined by a combination of your content, your customer experience and your products. 

If you have defined and clarified your brand details you can make sure your content, experience and product are all on brand and creating the consistency necessary to grow your business. 

On this week's episode of The Consistency Corner podcast we talk with retail buying veteran, Kristin Fisher about branding your product assortment. 

Kristin Fisher is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support female entrepreneurs and makers in their business journey from hobby to scale.

Connect with Kristin on Instagram or learn more about Bocu. 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Cait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and grow their podcasts since 2019. She helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Listen to this episode of The Consistency Corner Podcasting to understand the power of podcasts as part of your marketing strategy, and how you can leverage it to grow your business!

Whether you are considering launching your own podcast, or wondering how you can tap into the power of podcasts without launching your own, this episode if filled with tips on supporting your business and growing all areas of your funnel through long form content, such as podcasts.  

Connect and learn more from Cait:
Instagram: @caitroseco

Website (with free 7 day guide to launching a podcast): caitroseco.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner