The Consistency Corner: Lightening the Mental Load of Marketing

In this episode I chat about how I feel about turning 40 and reflect on the books that I've read over the last 10 years that have added to my life - both from a business perspective, but also a personal one.

I believe that we should never stop learning & growing and that's why I wanted to share my top 10 (well, really 11) books with you today. To sign up for the entire list of 40 Books To Read Before Your 40 click here: https://www.theconsistencycorner.com/marketing-mindset-book-list

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

My guest this episode is Lauren Enright; a former neuroscientist and educator with over a decade of experience studying yoga and mindfulness - her coaching and programs uniquely offer a harmonious blend of science and spirituality.  Today Lauren is focused on helping women who are struggling to conceive and achieve the pregnancy and child they’ve been yearning for. Through her doula support, mindfulness education, and mindset coaching, she helps them rediscover a sense of calm, confidence, and hope on their journey.

While marketing isn’t related to birthing a baby, birthing and growing a business can be just as emotional, and working on your mindset along the way is critical to success. We’ll talk about how mindfulness can support you in creating a strong foundation for business growth. Tune in to hear more about:

• The difference between mindfulness and mindset
• What working on mindfulness and mindset actually looks like
• How yoga & mindfulness practices can help you on your mindset journey

Connect with Lauren on Instagram
Lauren's Website

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

2023 is going to be here before we know it- and one of the biggest things I have learned over my career is that the more you can plan ahead, the better off you are going to feel. In this episode I am going to walk you through a step-by-step guide to creating your marketing plan for 2023 before the hustle and bustle of the holiday's hit!

A few things I'll cover today to get you ready for 2023 are:

• How you can revisit and update your brand kit
• How to look at your metrics and set businesses goals
• How to build a framework for your annual content

...and so much more! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fisher on to walk us through things to consider to drive customer loyalty and retention for both product and service-based businesses.

Kristin is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support other female entrepreneurs. Here are a few of the  topics we cover:

• How focusing on customer loyalty and retention can help your business
• How to ask for referrals
• How gifting can work for a service-based business
• How to create a loyalty program

Connect with Kristin on Instagram
Shop for a Bocu

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In today's episode I talk with Nellie Corriveau- who helps women with phones and laptops build wealth while living their best life. She loves teaching all the fun and duplicable strategies that helped her make over six figures FAST, with very little childcare! She's here to inspire, motivate, and give key strategies to move forward with your wealthy life. 

Here are some of the things Nellie shares today:

• Key strategies to building a wealthy life
• How to know if these strategies can work for you
• Building passive income
• Creating an online business that is in alignment 

Here is how you can connect with Nellie:

Visit Nellie's website
Visit the Wealthy Queen Movement Facebook Page
Join Nellie's Facebook Group
Follow Nellie on Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On today's episode we are going to talk through the lessons learned in making a pivot in your business, plus dig into the important mindset of having the confidence to advocate for yourself.

Today's guest is  Kim Lengyel; a Parental Leave Care Coordinator. Through her experiences with 3 corporate maternity leaves, she has learned proven tactics to help parents manage difficult conversations through parental leave. Through 1:1 mentorship Kim helps families understand what's available and gives them the confidence to advocate for what’s best for their growing family.  Kim made a pivot in her business this year, similar to what I did in 2021…here are a few of the things we chat about in the episode:

• How to tell people and share about the transition
• How to gain confidence 
• Creating new content pillars
• How important it is to have a mentor and community to support you

How to connect with Kim:
Visit Kim's Website
Follow along on Kim's Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On today's episode, we are going to dive into the entrepreneurial mindset when it comes to your marketing. 

Our guest today is Hilary Russel- Hilary is the CEO of TRC Agency, a 7-figure digital marketing firm based in Salt Lake City, UT. She is a certified NLP Practitioner and Program Owner at Entre Institute, where she fulfills her passion for helping entrepreneurial individuals progress through their journeys. Hilary also hosts the Marketing Mastermind Podcast, a weekly podcast designed to help business owners reach new levels within their mindsets and businesses. 

Here are a few of the topics we cover:

• Why mindset should come first when starting your entrepreneur journey
• Critical mindset habits to be successful
• Niching and why it's important
• Tips for marketing when you have a limited bandwidth
• Using NLP in marketing

Connect with Hilary on IG 

Connect with Hilary on her website

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As I am in the thick of writing October content and planning Q4 for my clients, and my own business, I wanted too share a resource for you to use to get consistent with your marketing, even when life gets crazy. 

This episode we dive into 10 things you can do to make the most of your marketing in Q4, even while you juggle all the holiday things. As a bonus, I even share tips how to get ahead in your planning for 2023.  

Let's start making an impact and an income, by being consistent with the marketing process.  Don't forget, I'm cheering you on, and you've got this!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week on The Consistency Corner Podcast we are digging into  the concept of Human Design and the power of understanding how you were uniquely designed with entrepreneur Elizabeth Lewis. 

Elizabeth is a CEO, Community Leader & Mentor, Podcast Host, and Mom of Four.

As the owner & founder of Detroit Mom, the co-owner of Retreat to Reclaim and Lansing Mom, and Human Design Coach, Elizabeth helps women feel seen & heard so they can reclaim their voice. She leads over 60 women within her organizations and mentors hundreds of clients around the world. 

As a Community Leader and Mentor, Elizabeth helps women unlock their purpose through inner work & collective expansion so they can live life on their terms. With her extensive background in community growth & leadership, Elizabeth brings women of diverse backgrounds together in safe spaces, having real conversations that help women release false identities and reclaim their truth. 

Through Elizabeth’s story and what led her to human design listeners will understand this eye opening tool. It truly can change the way you see yourself, how you parent, the way you lead, your marriage and everything marketing your business. 

It's a powerful shift when we open ourselves up to listening to our intuition versus our minds. Our minds are here to protect us which can be quite dangerous at times.

Connect with Elizabeth at
@iamelizabethlewis
@retreattoreclaim
@detroitmoms

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As a business owner, when you are starting to grow it can feel overwhelming trying to juggle all the things. In this episode of The Consistency Corner Podcast we talk with bookkeeper and CFO,  LoriAnn Kuntz about how to understand your books to know if and when it’s the right time to invest in outsourcing. We also chat about how outsourcing bookkeeping can get you back to your zone of genius and scaling even faster. 

LoriAnn is a mom of two, a farm wife and a virtual bookkeeper and CFO for the creative entrepreneur. While striving to bridge the gap between traditional accountants and business owners, she makes finances simple and easy to understand. Whether you are just starting out, or have been in business for years, LoriAnn’s mission is to help you feel peace and confidence about your finances.

Connect with LoriAnn to learn more on Instagram or at  https://www.loriannkuntz.com/
and get 15% her DIY templates with code CONSISTENT at www.loriannkuntz.com/DIY 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner