The Consistency Corner: Lightening the Mental Load of Marketing

Welcome to another episode of The Consistency Corner Podcast - this week I'm chatting all about the mission, the vision and the values of your brand - and why they are all so important. Now, if you've been in business for a while and you've already done this work, I still want you to keep listening! I will be chatting with you about why you need to revisit these as your business grows and evolves so that you continue to build a brand that lasts. 

In this episode I chatted: 

• How the mission, vision and values of your brand are similar to the foundation of your house... 
• What are the differences between your vision and your mission statement?
• The 4 questions you need to brainstorm to determine your mission statement.
• Your personal mission statement and your business mission statement and how they can be different.
• Why brand values matter and should be a filter for your business decisions.
• How to define your own brand values and the four questions you need to ask yourself when you're brainstorming them.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Today I'm so excited to bring my friend Kylie back to the podcast, this time to talk all about how you can become more visible as a business owner, through hosting your own virtual summit. She shared so much value about the process, as well as a good dose of honesty about the results she's seen and how summits have fast-tracked everything for her.

In this episode we covered: 

• How Kylie was able to grow her email list really FAST through virtual summits and how she made sure that a summit energetically made sense for her. 
• The importance of showing up consistently - and how you only fail if you decide to quit. 
• How virtual summits can be a powerful tool to grow your audience and the top of your funnel - and fast track your relationship with your new leads. 
• You don't need an existing email list to start hosting your own summits - but the key is to align yourself with speakers that have your ideal client as a part of their audience. 
• The different types of visibility strategies you can choose from, depending on your goal. 

CONNECT WITH KYLIE:
The Spotlight Club: CLICK HERE
Website: www.kyliekelly.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm excited to bring this conversation to The Consistency Corner Podcast - and share it with you! This week I interviewed Nadine Zumot. Nadine is a Money Energetics Coach who empowers her communities to heal their relationship with money so they can lead a more authentic life and embody their life's purpose. This is something a little different for the podcast - but I know you're going to love this as much as I did!

In this interview we chatted about: 

• Why a lot of us are suffering with money fear & trauma - and what that means for us & our future. 
• How important it is to heal any financial trauma that you're suffering from and why Nadine is so passionate about it. 
• Why money wounds go deeper than just mindset - which means that mindset work alone is never enough to heal these kinds of money wounds. 
• What happens if business owners don't heal their own money wounds & how that can show up for them. 
• What the experience working with an money energetics coach looks like and the types of things she digs into with her clients. 

CONNECT WITH NADINE:
Instagram: www.instagram.com/nadinezumot

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Oh my goodness - WELCOME to the 100th episode of The Consistency Corner Podcast! I can't believe we're here and I'm so thankful for each and every one of you - today though I want to talk to you about the 5 things that the instagram influencers are not telling you about marketing your business! Let's dive in!

I covered:
- Why we need to understand the foundations and fundamentals of marketing to actually get results on social media. 
- My opinion on niching down - and why I agree that niching down is important. When you talk to ONE person, other people eavesdrop (but when you talk to everyone, no one listens!)   
- Social media is not a business strategy, it's a container for your message - likes and followers won't convert to sales.
- Stop consuming tips on how to grow your instagram - if you don't have a full funnel fleshed out behind the scenes - it won't lead to results or sales. 
- If you're new in your business, you don't need a social media manager - you need a content strategist that will help you figure out how to actually get sales and what strategies to focus on.

Links Mentioned:
Apply to work with The Consistency Corner! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life along the way.

In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe at Molly Knuth Media managing client needs, talented team members, and her husband and four kiddos on their little farm in Eastern Iowa. What she’s learned in that time is that it’s not just about going full force or any one-size-fits-all strategy for success in business or in life. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way.

In this interview we chatted about: 

• Why we can't use social media to measure our success - or validate us or what we do. 
• Molly shared advice on how to combat that feeling that we've failed when something we share on social media doesn't get the engagement or interaction we were hoping for. 
• The importance of cultivating real relationships on social media - and how we actually do that as business owners. 
• The strategy behind Molly choosing to have two seperate Instagram pages for her and her business and why she decided to do this - and the results she sees keeping them seperate. 

CONNECT WITH MOLLY:
Website: https://mollyknuthmedia.com
Instagram: https://www.instagram.com/mollyknuth_mkm
Podcast: The Found Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm so excited to share this interview with you on the podcast - I'm bringing on my friend Lindsay Dollinger!
 
Lindsay is a high school Spanish teacher who started off building an online business as a network marketer, growing her team and business to the top 1% of the company. She quickly realized teaching business strategy was her passion and started coaching and teaching other women how to build their online businesses in pockets of time without burnout (don't you just love her already!)
 
In addition to her love of helping women build a successful online business, Lindsay is passionate about living a healthy and fulfilling life.  She values her family, her doggy — Bella, a good book or podcast, an exhausting work out, traveling all over the world, and spending time laughing with friends.  Lindsay loves supporting entrepreneurs (shout out to all the bosses out there!) and is a fierce advocate of many causes.

During this interview we chatted about: 

• How Lindsay discovered her own personal brand when she was still a teacher with a side hustle and how that has evolved over the years. 
• Advice Lindsay has about building confidence in marketing while working in direct sales. 
• How multi passionate women can create more than one business - more than one brand - without confusing their messaging or audience. 

CONNECT WITH LINDSAY:
Website: www.lindsaydollinger.com
Instagram: www.instagram.com/lindsaydollinger
Podcast: Purpose & Pixie Dust

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week I'm so excited to be bringing an interview to you with the amazing Tashina King! Tashina has over 10 years experience coaching women from all over the world when it comes to their goals and desires. She is passionate about her whole-woman approach and believes that if we can transform the foundation upon which goals are rooted, they can be reached with ease, confidence and joy!
Let's welcome Tashina to the podcast!

In this episode we chatted about:
- How women often get in their own way and how we can actually change that (which is the first step in moving towards your goals and actually reaching everything you desire!)
- The power of having someone that's holding up a mirror and keeping you accountable so we can actually reach out goals. 
- How we can tap into our creative genius - especially during those times that we might not be feeling so creative.
- Forgetting about the linear pathway and perhaps doing things out of order so that we can find our creative juices again! Movement needs to be the aim.

CONNECT WITH TASHINA:
Instagram: https://www.instagram.com/transformwithtashina
Facebook: https://www.facebook.com/empowered2greatness
LinkedIn: https://www.linkedin.com/in/tashinaking

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Today we're talking all about the success equation and how that applies to your marketing funnel and results. Back in the very first episode we chatted all about the success equation - because it is so powerful to ensure that your getting the results you want (regardless of what area of life you're wanting results in!) The success equation is: Time + Intensity + Consistency X Belief = Results.
But how does that apply to your marketing? That's what we cover during this episode! 

I covered: 
- What the success equation is AND what your marketing funnel is and how they are related.
- How the belief component of the success equation is the most important - and what people struggle with the most (and why we need to keep working on our mindset 24/7)
- Intensity & Consistency and how that can lead to burnout unless you pick a pace that will actually be achievable for you in the long term.
- Where can you layer in 'one more thing' at an intensity that you can maintain.
- Why we need to celebrate the process over progress - because sometimes it takes time to see results!

Blog post mentioned:
- How To Optimize Marketing Efficiency by Setting Intentional Business Goals

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to The Consistency Corner Podcast - I'm excited to share with you my interview with the incredible Lauren Best, a nomadic Business Experience Designer & Certified Hypnotherapist from Canada. We dig into all things aligned therapy and flow - and how you can actually experience less hustle and more flow in your business and life!

During this interview we covered:
- What energetic freedom actually means and how it differs from time freedom.
-  How working harder and working more doesn't always result in success and how Lauren let go off the pressure and beliefs she had around it.
- The idea that your weakness can become your greatest strength - even if you don't realise it. 
- What burnout actually means and feels like and how Lauren used hypnosis to recover from burnout and then live and work in a more aligned way.
- How to find energetic alignment and what that means, especially as service providers that don't often consider the energetic exchange that happens when we work with clients.
-  The power of hypnosis and how you can use it as a tool to reprogram your unconscious minds. 

CONNECT WITH LAUREN:
Website: https://lauren-best.com
Instagram: https://www.instagram.com/laurenbest_co 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to The Consistency Corner Podcast - this week I'm chatting with the incredible Anna Burgess Yang. Anna is a former product manager turned content marketer and workflow consultant. As a self-proclaimed productivity geek, she helps freelancers and solopreneurs create better workflows through tools and automation. You're going to love this episode!

During this interview we covered:
- How to get started with Zapier if you get overwhelmed with tech and haven't used much automation before.
- The importance for business owners and solopreneurs to maximize their time and make sure they use tools to make them as efficient as possible.
- Some productivity hacks that every business owner could benefit from.
- Other ways that Zapier could be used during the content creation process to save time.

CONNECT WITH ANNA:
Website: https://annabyang.com
LinkedIn: https://www.linkedin.com/in/annabyang
Twitter: https://twitter.com/AnnaBYang

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner