The Consistency Corner: Lightening the Mental Load of Marketing

Today's unfiltered Friday conversation is a recap of Ruthie's journey in entrepreneurship and as a mom.

We dive into:

- The "corporate" days: A blast from the past as she reminisces about her corporate life, and how becoming a mother ignited her quest for a better work-life rhythm.

- The birth of The Consistency Corner: Hear the heartwarming story of how her son, Noah, inspired her leap into entrepreneurship, and how The Consistency Corner came into existence.

- The fear is real: Let's dive deep into the fears of leaving a stable job and stepping into the unpredictable world of entrepreneurship, all fueled by love for her family and the desire to live life on her own terms.

- From corporate worker to full-time entrepreneur: It's a thrilling rollercoaster ride, with the euphoria of snagging her first client and replacing her corporate income in record time!

- The bumpy ride in season two: Get ready for a reality check as she talks about the not-so-glamorous parts of running a business - from losing clients to tweaking offerings and grappling with unpredictable revenues.

- A moment of realization: The 'Aha!' moment when she realizes she's recreated her corporate job in her business, triggering a much-needed reassessment of her work-life juggle.

- Getting things done: Listen in as she reveals her secret weapon against overwhelm - a life-changing exercise in prioritization that could be a game-changer for you too!

- What's next on the horizon?: It's all about the journey, not the destination. Join her as she figures out her next steps, cherishes the 'messy middle', and learns to appreciate the power of community.

Connect with Ruthie on Instagram and share more about your messy middle, or let us know what you'd like to hear on future Unfiltered Fridays episodes! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Amber Bibelheimer to talk all about how you can implement 90 day calendar planning into your business - this is one you're going to want to take notes as you listen!

Before we jump in, let me tell you a bit about Amber. She is on a mission to take the pressure off of CEOs and change the way women do business as a Productivity + Momentum Coach. She lives in Minnesota with her husband Mike and 2 rowdy boys and she  loves adventures, music, and all things entrepreneurial. 

In this episode we chat about: 

• Why Amber is so passionate about 90 day planning and how she's seen her clients use it to build momentum in their own business.
• How Amber teaches her clients to prioritise different tasks and projects so that they don't get overwhelmed and can actually have a step by step plan to help them get them done. 
• Why it's important to include self care into your quarterly plan so you don't burn yourself out! 
• Amber's belief on "adjusting" and not quitting and how she applies that to her 90 day plan framework. 

CONNECT WITH AMBER:
Instagram
Website
Momentum Restart Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to our first ever episode of The Consistency Corner's Unfiltered Fridays.  I'm really excited today to have my friend, Kathy, on the show as a co-host, and instead of a traditional interview style podcast that we do a lot here, Kathy and I are just gonna have a conversation.

She's one of my friends, and I had this idea last week. I was actually on a walk, which  we'll talk a little bit about that because she, as a health coach, has encouraged me to walk a little bit more. The idea of these Friday Conversations is that we're going to have in the moment conversations about what's going on in our businesses, our lives, things that I think other female business owners definitely will resonate with and relate to because we're all going through similar paths on our journey as business owners.

So grab a coffee, put your headphones on and go for a walk, or turn it up while you run errands and listen in on a chat between two business building girlfriends.

Want to be a part of the conversation? Connect with Ruthie on Instagram 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to the latest episode of The Consistency Corner! Today I'm excited to share a conversation I had with Kit Compoy, all about the retail customer experience and what we can learn from it as marketers of our own business. 

In this episode we discuss: 

• Kit transition from retail to being a freelance writer and what that journey looked like for her!
• What starting an entirely new career looked like and felt like for Kit and what we can learn from as we might need to change or pivot in our business.
• What we, as marketers of our own businesses, could learn from the retail customer experience... and so much more! 

Connect with Kit:
LinkedIn: https://www.linkedin.com/in/kit-campoy-you-got-this
Website: https://kitcampoy.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently.
If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:

 **Create More Than You Consume:** This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being entirely dependent on social media algorithms.
 
**Use Social Media for Genuine Connection:** Ruthie intends to use social media to interact with people she admires and enjoys. She plans to do this by sending direct messages to friends or people who create content that she appreciates, sparking conversations rather than promoting her own products or services.
 
**Lean into Long Form Content:** Long-form content (like podcasts, blogs, or videos) can be repurposed over time. It also provides a more sustainable content strategy that doesn't rely solely on social media.
 
**Take Time Away from Screens:** Ruthie recommends taking breaks from digital devices to stimulate the brain differently. This could involve going outside, taking walks, or reading physical books.
 
**Audit Who You're Following:** Ruthie suggests an audit of who you follow on social media, and unfollowing those whose content doesn't serve you, bring you joy, or provide value. This action allows the content that truly matters to take center stage in your feed.

Finally, Ruthie reminds you that while social media is a valuable tool for marketing, it isn't the only one. Other strategies like messaging, branding, networking, email marketing, and website navigation can also play vital roles in a business's marketing plan.
- Ruthie also mentions her new offer, the "Done for You Nine Grid", a tool designed to help businesses maintain their social media presence without feeling overwhelmed. You can literally set it and forget it and stop worrying about grid content for Instagram.

Love these types of Bonus episodes! Send me a DM on Instagram and let me know, and share what we should talk about next week! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends! On this episode- spoiler alert-back in May I had a launch that did not go as planned and I am here to share all the failures and challenges I had, because it's not just about sharing the "highlight" reel... it's about sharing the real true life behind the scenes!

I share all about:

• How the things that worked a year ago aren't working now, and what you can do
• What I learned about my audience and messaging
• What progress I made in launching after this
• How I created new offers from these lessons I learned

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends!! I'm super excited to share this episode with you, where I chat to my new friend Amy Traugh all about how we can stop the hustle and design a business around our life - and not the other way around! But first, let me introduce you to Amy. 

Amy is known as the Mompreneur Mentor. She is the founder of The Moms on a Mission Community and host of The Motivated Mompreneur Podcast. She helps business owners gain the clarity, consistency, and confidence to create more profit with less hustle. The result? A business built around your life. Sounds good to me, let's dig in! 

In this episode we chat about: 

• What does it really mean to design a business around our life and not the other way around - and what was Amy's journey that led to her being so passionate about this topic? 
• What inspired her to create her podcast - The Motivated Mompreneur Podcast and her community - The Moms on a Mission Community? 
• Advice that Amy has for other mompreneurs that are trying to balance it all - their life and their business - and if they're feeling like it's a constant tug of war, where can they start to make a change? 
• Often when you're scaling your business, it does take extra time & energy, which often results in us feeling guilty about spending more time in our businesses. Amy has some insight for us and anyone listening that currently feels this way. 

CONNECT WITH AMY:
Website: https://www.themomsonamission.com
Instagram:  www.instagram.com/themomsonamission & www.instagram.com/amytraugh

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends! This week I'm excited to introduce you to Heather Ray, your self-proclaimed AI obsessed BFF. She is an expert at using AI to speed up your marketing and streamline your life so you can do more of what you love - so you know that this is going to be an episode not to be missed! 

But first, a little about Heather. Heather is the founder of Heather Ray Brands, a portfolio holding company and incubator. Before venturing on her own, she was a consultant at Boston Consulting Group and focused on customer journey transformation and the future of marketing. She has a wealth of knowledge when it comes to all things marketing, especially using tools and systems to your advantage as a business owner. 

In this episode, we chatted about: 

• Different ways that AI can alleviate some of the mental load we find ourselves carrying as business owners - and just busy women in general!
• Heathers advice to anyone that might be a little fearful of this new technology - this is the perfect reframe for anyone worried about the unknowns that come with using AI. 
• 3 key tools that you need to know about to help demystify AI and reduce your mental load
• Details about Heathers 30 day challenge for anyone that wants to dive more into the world of AI and how to use it to your advantage as a business owner... and so much more! 

CONNECT WITH HEATHER:
Instagram: www.instagram.com/heatherraybrands

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner Podcast, we're joined by Laura Davis. Laura has been focused on creating meaningful digital experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good retailers do not make promises—they deliver experiences in unique ways that ignite revenue. Don't miss out on this insider look at developing a solid foundation for your business and achieving success! Let's welcome Laura to the podcast!

In this episode, we chat about: 

• What a True North is and the process you go through to write one - and why you should for your business. 
• The way that a businesses True North can help  define their messaging and make sure that they stand out from a crowded marketplace.
• How often a brand or business should revisit their True North.
• Recommended resources Laura loves, especially for solopreneur's or business owners just starting out... and so much more! 

CONNECT WITH LAURA:
Website: www.brandedground.com
LinkedIn: Laura Davis 
Free Resource: Example of True North

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to this weeks episode of The Consistency Corner Podcast! I'm excited that you're here. This week I want to introduce you to my friend Marion Wagner and we're going to talk all about how to grow an income with a small audience! Trust me, you don't want to miss this episode!

But first, who is Marion Wagner? 
Marion is a former school psychologist turned multiple 6-figure business owner in two separate online industries, she teaches a combination of psychological and strategic approaches to completely transform her client’s approach toward sales, marketing and income growth. She helps coaches and service providers start and grow profitable businesses through proven systems and psychology. 

In this episode we chat about: 

• Marion's journey into the online business world and how she learnt how to grow an audience through her first blog business.
• How you can actually leverage a small audience to make a significant income and make a significant impact
• Why it's important to get unstuck when it comes to filling your funnel and converting those new leads to sales - what's the best thing to do? A new freebie or a paid product? 
• Tips on how to overcome comparison, imposter syndrome and all those negative thoughts we have as business owners.  

CONNECT WITH MARION:
Website: marionwagnercoaching.com
Instagram: www.instagram.com/marionwagnercoaching
Podcast: Get Out Of Your Head & Grow Your Online Business

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner