The Consistency Corner: Lightening the Mental Load of Marketing

In this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level.

Here are some more details on what we chat about:

• Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's uncomfortable.
• Taking Risks: Amy took the leap to move to a commercial kitchen space, turning a challenge into an opportunity during the pandemic
• Wearing Many Hats: As a business owner, you're often your own marketer, finance manager, and chef all rolled into one. Juggling these roles can be exhausting, especially when your passion is being in the kitchen, creating new recipes.
• Marketing Fatigue: Consistency is crucial, but it can lead to burnout. Fresh ideas and external perspectives can reinvigorate your marketing strategies.
• 9-Grid Concept: Ruthie introduces Amy to the 9-grid content plan on Instagram, an effective way to tell your story on social media.

Resources

• Create Bakery and Gifts: Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is what we talk about:

• Erin's transition from freelance graphic design to web design
• Challenges product-based businesses face in comparison to service based businesses
• The dichotomy between influencers vs. product branding.
• Different needs of a product-based business's website.
• How social media has influenced online behavior and the art of scrolling.
• The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!

Connect With Erin
Product Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This episode of Unfiltered Friday is a conversation with my friend and Creative Agency Owner, Madeline Hornung.  We chat about the creative process, what it's like to find and support ideal clients and what we wish clients knew about working with an agency partner. 

Madeline is a boy mom and fellow retail veteran who built her business to support other bad ass women in business with creative projects, systems and operations. Her team support content repurposing for this podcast and our chat about mindset will give you a peek behind the curtain of what it's like to build a service based business from the ground up. 

In this episode we chat about:

•  Understanding the difference between VAs and Creative Agencies
• The role of Creative Agencies: strategy, big-picture planning, and high-level projects
• Importance of guidance and direction when working with VAs
• Onboarding, training, and setting expectations
• The misconception of immediate results in marketing
• The compound effect of consistent actions in marketing

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This weeks episode is ALL about the 9-Grid, and you are not going to want to miss this  because I share some bonus tips and some insider secrets that if you decide a nine grid is right for you, you're gonna wanna know. We're gonna talk all about what the nine grid is, who it benefits, how you can use it as part of your overall marketing plan.

 If you're not posting at all, it lets you leverage social media without getting on the content hamster wheel and again, stressing out and spending time on social media content and giving your energy to the algorithm. 

SO here is what we cover:

• What it is the 9-Grid, and how it serves as a 'mini website' for your business on Instagram.
• The importance of consistency, not constancy.
• How to tell your story through the nine posts, including introducing your business, offers, and values.
• How long it takes to create a nine-grid strategy and what it entails.
• Insider tips for effectively using reels without disrupting your grid.

Still wondering if the 9 Grid is right for you? 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, we are joined by the fabulous Jenny Zook, a fashion and style expert, to discuss authenticity, personal growth, embracing change, and how all these elements reflect in our fashion choices. 

Here is what this episodes unfiltered conversation looked like:

• How to be authentic & gradually becoming bolder and spicier.
• The contrast between professional and personal selves, and the magic in flying your freak flags and showing true colors.
• Nostalgic trends from high school that are coming back, and the cyclical nature of fashion.
•  The psychology of clothes that tell a story, including the importance of setting goals and reassessing fashion choices.
• A comprehensive discussion on underwear choices and their importance in styling. (trust me you don't want to miss this part!)

Whether you're a fashion enthusiast, looking for guidance in embracing your true self, or just in need of a good laugh, this episode promises a blend of wisdom, humor, and heartfelt conversation.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner Podcast! Today I'm excited to introduce you to my guest Penny Cook and we're going to be diving into the world of setting boundaries - something that I know you need to hear about! But first, let me tell you a little bit about Penny!

Penny is a entrepreneur and high performance coach, helping mompreneurs achieve their dreams while balancing the demands of motherhood. A soon-to-be mother of 3, and ex-international athlete Penny is an advocate for emotional understanding and self awareness as the answers to a work life balance as a mom and entrepreneur. This is going to be a great discussion that I know you'll get stacks of value from, so let's welcome Penny to the podcast. 

In this episode we cover: 

• Penny's journey into emotional intelligence and how she became passionate about all things boundaries. 
• The new identity we create when we become a parent and why we need a mindset shift that accompanies that - we need to consider energy and not just time!
• Some of the most common challenges that women face when it comes to setting boundaries and maintaining a healthy work/life balance
• Penny's tips for setting and communicating boundaries effectively... and more!

Connect with Penny:
Instagram: https://www.instagram.com/emo_sense
Website: www.emo-sense.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We are back with another episode of Unfiltered Fridays! Georgie Bryant joins me this week- Georgie is a life coach for mothers and helps them find a balanced routine that accommodates work, life, chores, and hobbies. As a mom herself, Georgie has personal insights into the cognitive challenges faced by mothers and shares some helpful strategies to manage it all.  In this episode Georgie and I talk all about:

• The daily challenges and mental load of motherhood
• Mentorship and how to choose the right mentor for personal growth
• Creating a balanced schedule between work, hobbies, and household chores
• The decision fatigue that comes with managing a family and a business
• Strategies for compartmentalizing and batching tasks for efficiency
• Insights into the documentary "Fair Play" on Amazon
• The importance of building self-trust and minimizing information overload

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the Consistency Corner Podcast - today we're going to be talking all about how you can master the art and science of content repurposing for effective marketing! I want to share with you my thoughts on how you can repurpose your content to create impactful, fresh content without feeling stuck in a relentless cycle of content creation. 

I can't wait to share this episode with you! Hit play and get ready to take your content strategy to the next level.

In this episode, I chat about: 

- Why repeated messaging, presented in novel ways, is crucial for audience connection.
- The role of long-form content in your marketing strategy.
- How to repurpose long-form content into engaging social media posts.
- Tips for creating thought-provoking ideas, transformation stories, quotable bites, and educational graphics from your long-form content and
- How AI can enhance your content repurposing strategies and make you work smarter and not harder! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of Unfiltered Fridays my friend Britt Ramsey is here to chat about all things motherhood and business and how challenging the juggling act can be! It isn't always talked about but we get into the facts and honesty around being a business owner and a mom. 

Here is what we walk through in today's episode:

• The Juggling Act: Brittany shares her current approach to life, taking it hour by hour. With the demands of being a new mother, preparing for a move, and balancing her career, she emphasizes the importance of asking for help.
• Progress and Patience in Business: it's not easy but we have to remember the importance of nurturing the seeds you've planted in your business. Even when results aren't immediately visible, it's essential to keep nurturing and trusting that results will come.
• How resilience & asking for help are some of the most important aspects for a business owner AND a mother
• Why the business "gurus" aren't always telling you the truth and why you should follow your instincts instead and what works for you

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner Podcast - and another special guest I'm so excited to introduce you to. Jamay Fisher is a PR professor and lifestyle coach. In her business, Leading Lavishly, she helps women become the CEO of their life and turn their dream goals into results. Her expertise is particularly in supporting women to grow wealth and launch into luxury - money, business, and beyond! Today we're chatting all about how to attract quality clients using your CEO image - grab a pen and paper and let's dive in!

In this episode we covered:

• Jamay's personal journey from PR to becoming the CEO of her own life and running her business.
• The difference between PR, Marketing and Advertising and how PR can create high value sales and meaningful relationships. 
• How you can become a better version of yourself without completely changing who you are!
• Tips for overcoming self-doubt and making sure you're confident in your pricing, value and PR image.
• The link between being underpaid, burnout, and raising prices and how attracting quality clients can solve all three of these problems. 
• How to evaluate whether your self-image and narrative is serving or hindering your success... and so much more! 

Connect with Jamay:
Instagram: www.instagram.com/jamayfisher
Website: https://leadinglavishly.com 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner