The Consistency Corner: Lightening the Mental Load of Marketing

In this episode of The Consistency Corner Podcast, I'm joined by Cara Steinmann - the founder of the Ravel Collective and host of Ravel Radio. Cara specializes in assisting female service-based entrepreneurs in assisting strategic networks, offering them guidance on building connections that result in valuable referrals, creating an exponential effect. In today's conversation, we explore the importance of authentic connections, offer practical advice for navigating various online platforms, and emphasize the significance of aligning core values when fostering meaningful connections. Let's dive in!

Here's a glimpse into what we covered:

• The key to successful networking (hint: you don't need to see everyone as your competitor - everyone brings something unique to the table).
• The importance of scaling genuine connections in a group of women who share core values.
• The "mere exposure effect," where repeated interaction with someone, even through comments, leads to increased trust and preference.
• The value of curiosity and genuine connection when using LinkedIn and other platforms, not just seeking business opportunities.
• Why it's better to refer non-ideal clients to others who can better serve them, so you can attract clients that share your values (networking is a quality over quantity game).

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, we're joined by Katie Monroe - founder of Kreate Photography, Kreate Collective - her coaching/mentorship company, and Katie Monroe Brand Photography. Today we're diving into an unfiltered conversation about what it takes to build, pivot, or add onto your business in the midst of already trying to run it successfully. Ready to dive in?

Here's a sneak peek at what we discussed:

• Katie's decision to pivot and expand her business divisions rather than shutting down her photography business.
• How building the right team can allow you to channel energy into new endeavors and maintain consistency in your primary business.
• Why you need a strong sense of purpose and passion to sustain a strong business, especially during periods when results may not be immediately visible (success often requires years of planning and preparation).
• The importance of balancing your current business, new creative ideas/opportunities, and making time for family.
• The positive impact that having a strong community within your niche can provide you and your business.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In the 5th and final part of our Instagram 9-Grid Series, we're focusing on what happens AFTER you create your Instagram 9-Grid. How to design and post it effectively, manage other marketing strategies, and when to revisit your grid content and examine your metrics. The Instagram 9-Grid strategy is all about gaining back your energy and boosting productivity while creating content that nurtures your ideal audience!

Here's what we covered in this episode:

• We addressed one of the most popular questions surrounding the Instagram 9-Grid strategy: "Should you take down or archive old posts when implementing the Instagram 9-Grid?"
• A step-by-step guide on how to actually create your Instagram 9-Grid.
• The three different approaches to posting your Instagram 9-Grid.
• Why Instagram Stories are going to be essential for maintaining a connection with your existing audience while utilizing the Instagram 9-Grid.
• Why you need to regularly checking engagement, reach, link clicks, website traffic, email list growth, and sales results to evaluate the effectiveness of your strategy.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In Part 4 of our Instagram 9-Grid series, we're debunking some of the myths and misconceptions surrounding the Instagram 9-Grid strategy. Before we dive into the world of social media, we're taking a moment to talk about managing your energy around social platforms. While there's value in social media, it's crucial to use it wisely and not let it consume your precious time and energy (yes, even if you implement the Instagram 9-Grid strategy). 

Here's what we covered in this episode:

• The significance of managing your time spent scrolling on social media, and how the Instagram 9-Grid strategy offers a solution for managing social media effectively and reducing time spent on the platform.
• Debunking myths about the Instagram 9-Grid strategy (hint: there's no magic bullet in marketing).
• Why the Instagram 9-Grid can be an efficient brand update, especially when revamping a website isn't feasible.
• Why it's important for the Instagram 9-Grid to integrate strategic calls to action in order to guide potential clients on their customer journey effectively.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In Part 3 of our Instagram 9-Grid series, we're jumping into a critical decision for business owners: Should you hire a social media manager, or is the Instagram 9-Grid strategy a better fit for you? First, a quick disclaimer: I operate a marketing agency and provide social media management services for my clients. I've witnessed the common pitfalls business owners face when hiring social media managers, and this episode aims to guide you through the decision-making process.

Here's what we covered in this episode:

• The number one myth that business owners believe about social media managers.
• The pros and cons of hiring a social media manager, covering pricing, time, audience connection, and more.
• Why the Instagram 9-Grid strategy offers a different approach for those seeking the benefits of a social media manager without the full commitment.

Check out our FREE Decision Guide that will help you determine whether a social media manager or a 9-Grid strategy is the right choice for your business!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In Part 2 of our Instagram 9-Grid series, we're diving into the question of: "Who exactly benefits from the Instagram 9-Grid strategy?" This powerful approach can help relieve the guilt of inconsistent posting and the pressure to maintain a professional social media presence as a business owner. Let's explore how the Instagram 9-Grid can work for different types of businesses and why it's a game-changer.

Here's what we covered in this episode:

• The frustration and overwhelm that comes with the pressure to always be present on social media as a business owner, and how it affects your business performance and personal life.
• How the Instagram 9-Grid is designed to address these energy leaks and improve your online presence.
• The "set-and-forget" solution that the Instagram 9-Grid offers, ensuring that the top of your profile showcases your best content.
• WHO can benefit from implementing the Instagram 9-Grid strategy.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this special five-part mini-series on The Consistency Corner Podcast, we're delving deep into the revolutionary concept of the Instagram 9-Grid strategy – a game-changing approach that's liberating business owners from the never-ending social media grind. Are you ready to step away from the social media chaos, regain your time and energy, amplify your brand, and let your content work for you? Well, let's dive in.

Here's what we covered in this episode:

• What the Instagram 9-Grid strategy is, and how it ensures that anyone visiting your profile instantly understands what your business does and stands for.
• How it reduces the need for constant content creation by serving as a nurturing platform.
• Why the Instagram 9-Grid strategy is for you, even if you aren't necessarily gaining clients directly from Instagram.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, I'm joined by my friend, Tessa Guevara! Tessa is a certified nutritional therapy and restorative wellness practitioner, a life, health, and fitness coach, and a cancer survivor. Today she's sharing all about the power of feeling your feelings, how to stop running from them, and how to show up as the best version of yourself. This isn't an episode you want to skip over!

In this episode we discussed:

• Why it's helpful to look at food from a nutrient perspective rather than obsessing over calorie counting.
• The importance of recognizing that thoughts are not always true and should be observed rather than acted upon.
• How emotions create physical sensations in our bodies, and why it's vital to recognize and accept them, even when they're negative.
• How identifying and embracing your feelings, rather than seeking external validation is a sign of true bravery, and will lead to a full life.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, we're joined by Lauren Felter - a designer who does design and teaches design to non-designers! Lauren does a great job of helping people understand branding, fonts, colors, strategy around your branding, and how to simplify your design if you need to. Today we're exploring the fascinating world of visual branding, and how to make your brand work for YOU. Before we dive in, be sure to check out Lauren's freebie linked below - you can type in some information about your brand and she'll suggest some colors and fonts that will work!

Now, here's a sneak peek into what we discussed:

• The common misconception of personal preference vs. brand alignment.
• The ideal range of fonts and colors you should include in your brand palette.
• The significance of font shapes and angles, and the message they convey to your audience.
• The risk of working with an all-dark or all-light color palette, and the need for versatility.
• The importance of brand consistency for trust-building.

Lauren's Branding Freebie: https://felterunfiltered.com/quiz/

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, I'm joined by my friend, Carla Moats! Carla is a fractional CFO, a finance and strategy coach, and has spent over 30 years helping grow businesses up to 9-figures. She helps female business owners show their finances some love, and build wildly profitable businesses so they're able to achieve their dream life. And today she's here to discuss profit mindset, and why it's incredibly important to the success and health of your business.

Here's a glimpse into what we discuss:

• The "profit first" approach as a means to be more intentional with finances.
• Why the most critical aspect of paying yourself is consistency, not the initial amount.
• The importance of planning how to use the time saved when outsourcing or delegating tasks.
• The concept of the "zone of genius" where business owners should focus to maximize revenue.
• Why you shouldn't spend money without a clear strategy, and the importance of a well-defined overarching business strategy.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner