The Consistency Corner: Lightening the Mental Load of Marketing

In this episode of The Consistency Corner Podcast, we're embarking on an insightful journey into the world of streamlined funnels and automation! Join me as I sit down with Angela Tan, the mastermind behind The Systems Rx, a tech and automation specialist dedicated to simplifying the daunting world of digital business for entrepreneurs. Together, we're exploring Angela's innovative approach to simplifying tech, sharing practical solutions, and unveiling a four-phase framework that demystifies the complex process of funnel building!

Here's a glimpse into what we discuss in this episode:

• Angela's recent idea of organizing bundles and summits and its creation process, highlighting how it stems from Angela's own challenges, leading to valuable solutions for others.
• The importance of a streamlined communication process for clients, highlighting how simplified choices benefit both parties in decision-making.
• Angela’s brand value of sustainability in business, aiming to prevent burnout through efficient systems.
• Angela introduces her four-phase funnel building framework, likening it to cooking a meal to simplify the process:
  1. Strategy Phase: Deciding the funnel strategy and choosing the right tech tools to support it.
  2. Setup Phase: Setting up individual funnel components in a chronological order mirroring the customer journey.
  3. Symphonized Phase: Integrating components with automations to create a seamless funnel experience.
  4. Showcase Phase: Testing the funnel thoroughly to ensure its functionality before launch.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this candid and insightful episode, my friend, Heather and I discuss the art of annual planning, and share how Post-It Notes have revolutionized how we strategize and navigate the year ahead! Join us as we delve into the necessity of structure, discipline, and understanding individual energy flows in achieving ambitious goals. From managing calendars to embracing small steps toward strategic milestones, this episode offers invaluable guidance for anyone seeking a roadmap to success while navigating the realities of entrepreneurship and planning for the long haul.

Here's a peek into what we discuss:

• The appeal of using Post-It notes for planning due to their flexibility. The method allows for easy adjustments, fostering a mindset that focuses on solutions rather than rigid plans.
• How planning, even when uncertain about all the steps, triggers creative thinking.
• The necessity of carving out time for visioning and planning, not just focusing on client work or administrative tasks, as these can consume time without necessarily propelling the business forward.
• Calendar management, aligning tasks with varying energy levels to prevent burnout and maximize productivity.
• The importance of celebrating small wins, embracing the journey, and prioritizing consistent progress rather than perfection.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this special episode of The Consistency Corner Podcast, we're diving into the nitty-gritty of content planning for Q1 and beyond! I'm sharing actionable steps to map out your content calendar strategically, ensuring intentional and effective content creation for the upcoming year. What are you waiting for? Let's get started!

Here's a peek into what we covered in this episode:

• Why you should start with revisiting your brand kit, and ensuring it aligns with your mission, vision, values, and ideal customer.
• Why you need to make sure your brand photos are up to date (and why it's okay to balance personalized images with stock photos).
• Strategizing content topics for blogs, podcasts, and videos.
• How linking campaigns with long-form content will provide consistency and relevance.
• How you can maximize content potential by repurposing across various platforms.
• How implementing a structured approach to quarterly content planning will make for a smoother execution.

Check out these past episodes to help you plan out 2024!
Episode 153 - Your 2024 Marketing Plan
Episode 138 - Quarterly Content Planning Masterclass

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penciled-in plan to accommodate potential changes.

Here are the core steps we're diving into:

1. Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.
2. Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.
3. Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.
4. Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.

Tune in to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, I'm joined by the founder of FemForce, Stacey Poterson! Forging her own path in the photo industry and doing what no photographer has done before, Stacey has created a non traditional approach to getting fresh new photos for social media every month. She re-designed her photography business to fit family life & motherhood and started FemForce - a monthly photoshoot subscription service for female entrepreneurs to help them get social media content. Ready to dive in?

Here's a sneak peek at what we discussed in this episode:

• The emotional turning point that came when Stacey missed her son's baseball game while away shooting a wedding.
• How FemForce fills the need for accessible branding photos by offering a subscription model for professional brand photos, filling the gap between infrequent expensive shoots and casual iPhone selfies.
• Stacey's "SHTT" method for natural and flattering poses that will help you look effortless in front of the camera.
• Overcoming camera shyness and and embracing discomfort to build confidence in front of the camera.
• The importance of investing in professional photography to effectively communicate brand essence, boost brand recognition, and engage the audience.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I am thrilled to have a returning guest on the show, the founder and owner of the Mompreneur Co. Podcast Studio, Megan Moran! In this episode of Unfiltered Fridays, Megan takes us on a journey from her virtual business roots to the exciting opening of her very own physical podcast studio. Whether you're an entrepreneur seeking inspiration, or you're contemplating a business pivot, this episode is packed with wisdom, real experiences, and actionable insights. So, without further ado, let's dive into it!

In this episode, we discussed:

• Megan's journey from running a virtual business to opening a physical podcast studio (and her experience leaving a successful business after ten years to follow her intuition).
• The challenges of navigating the online coaching space and the pressure to conform to a one-size-fits-all approach.
• The fear that comes with pivoting in business, but the importance of trusting your intuition and finding mentors aligned with your unique needs.
• The transformative power of podcasting, the intent behind it, and moving beyond mere marketing to create a meaningful impact.
• Insights on the deconditioning process, shifting the focus from outcome to embracing the passion-led learning journey.

Check out Megan's podcast here!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!

Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!

Here's a peek into what we discussed:

• The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
• How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
• Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
• The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
• Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
• The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.

Connect with Monica:
Website
Instagram
The Product Biz Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this special episode of Unfiltered Fridays, we're peeling back the curtain on a live Instagram 9-Grid Strategy Session with my friend, Kathy Mead Fronheiser. You'll get a behind-the-scenes look at how a strategy session works and the questions asked during the process, so you know what to expect should you choose to work with me!

Kathy shares her insights and experiences as a health and business coach, and discusses the challenges of self-doubt and imposter syndrome, while emphasizing the value of embracing your story, and the idea that it's never too late to pursue health and business goals.

In this episode, we covered:

• Kathy touches on her personal transformation journey in health and fitness, highlighting the importance of being realistic and stopping the comparison trap.
• We explore how an updated Instagram 9-Grid can help Kathy showcase her evolving business, engage her audience, and adapt to the changing landscape without creating a second Instagram account.
• The mission of Kathy's podcast, which is to support women over 40 in their health and fitness journey.
• We dive into Kathy's mission, vision, and brand values for her business (and why brand values are essential for attracting like-minded clients).
• Kathy and Ruthie brainstorm updated brand values, emphasizing the importance of believing in yourself and your story, and not being afraid to start where you are.

Navigating Brand Evolution and Pivots Podcast Episode
Join Kathy's FREE 5-Day Protein Challenge
Listen to Kathy's Fun Over 40 Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, we're joined by Loic Alix-Brown - the founder of Flick Social! Flick once started as a side project that evolved into a powerful scheduling tool for social media management, focusing on utilizing AI to assist small business owners. Join us as we explore the dynamic world of social media, brand identity, and the creative process. Let's jump in!

Here's a glimpse at what we discussed:

• Flick's intention to take the burden of social media management off the shoulders of business owners and help them be more efficient and consistent.
• The importance of engaging with your audience even when using scheduling tools (social media isn't just about posting; it involves engaging with your audience through conversations, DMs, and stories).
• The importance of maintaining a unique brand voice and style to stand out from the crowd (and practical tips on using AI tools effectively while preserving your brand's authenticity).
• How Flick's brand info feature analyzes your brand's website and social media to understand your brand's identity, allowing AI to generate content that closely matches your brand's voice.
• Flick's brainstorming tools, caption generation, and content creation assistance, emphasizing the importance of planning and strategizing your social media content.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this short and sweet episode of Unfiltered Fridays, we're diving into the fascinating world of brand evolution and pivots. I'm sharing my personal journey and insights into how brands change and adapt over time. Business transitions are NORMAL and are to be expected as we grow and evolve. It's all about how we use our content to express any pivots or evolution that arise. So let's jump in and go on this journey of navigating brand progression together!

In this episode, I discussed...

• The inevitability of brand evolution and the ever-changing landscape of business.
• The potential for adding or removing offers, and how brands adapt to changing customer needs and market dynamics.
• How "The Consistency Corner" came to be, and my journey from health and fitness coaching to marketing, (and the shifts in my personal brand identity).
• Why you need to to consider your ideal customers, offer suites, and alignment with mission and vision when deciding on a second Instagram.
• How utilizing a second Instagram can cater to new and distinct audiences, or help launch new business offerings.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner