The Consistency Corner: Lightening the Mental Load of Marketing

Welcome to another episode of The Consistency Corner Podcast! In this episode, we're sitting down with Liz Nickson, a powerhouse brand copywriter, about the importance of how you say things rather than what you say. Liz shares invaluable tips on perfecting your messaging, crafting killer copy, and speaking a language that truly resonates with your audience. Join us as we delve into the unique role of a copywriter as the ultimate wingwoman for a business.

Here's a sneak peek into our conversation:

• Why finding the right brand voice involves understanding the client's story, values, and personality.
• The power of visualization in copywriting and the importance of clear call-to-actions.
• How consistency and repetition in copywriting contribute to building brand recognition and fostering trust among your audience.
• Why effective copywriting should focus on showcasing benefits rather than features to create a meaningful connection with the audience.
• How working with a copywriter can infuse freshness and new ideas into your messaging.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome the first Thursday Thoughts episode of The Consistency Corner Podcast!
Today I'm unraveling the reasoning behind the podcast's evolution, from the "why" behind our shift from Unfiltered Fridays to Thursday Thoughts, to the core strategies driving our content. This episode marks not just a shift in schedule, but a strategic pivot toward more intentional, focused content. So, join me as we unpack the vision, the challenges, and the exciting transformations awaiting us in the Season 3 glow-up of The Consistency Corner Podcast!

Here's a peek at what we covered in this episode:

• The reasoning behind making the switch from casual Unfiltered Fridays to strategic and intentional Thursday Thoughts.
• Going back to the purpose of the podcast: nurturing the audience, adding value, and attracting potential clients.
• Why it's important to consider the purpose of your podcast or content container to ensure it aligns with your business goals.
• Reflecting on The Consistency Corner's core value of leading with a growth mindset, with an emphasis on personal and professional growth.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Happy New Year! In the first episode of 2024, we're talking with Elizabeth Averyanova, a web designer and brand strategist, about creating an amazing branded client experience! We're discussing the importance of understanding the client journey, the common mistakes people make in branding, and tips for improving the overall experience in order to attract high-quality leads and convert them into paying clients. 

This is the perfect episode to kick off the new year and get your business on the right track for 2024. Let's dive in!

In this episode, we covered:

• Why understanding the client journey is crucial for creating an amazing branded client experience.
• How consistent branding across all client touch points helps to build trust and authority.
• A few of the common mistakes in branding, including: not maintaining consistent visual branding and neglecting the client experience after a purchase.
• How focusing on one core offer and making it the best in your niche can attract high-quality leads and convert them into paying clients.
• Why resilience, personal growth, and consistency are important values for building a successful brand and business.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to the very LAST Unfiltered Friday of The Consistency Corner Podcast! In this episode, we're reflecting on the past year, and I'm sharing my goals and strategies for 2024! We're discussing the importance of revenue and offers, the need for a clear marketing strategy, and the process of choosing a word of the year. I'm also giving you the inside scoop on what's to come for The Consistency Corner Podcast for the year ahead! Ready to get inspired and make 2024 YOUR YEAR? Let's dive in!

In this episode, we cover:

• The importance of reflecting on your revenue and goals from the past year to identify areas for improvement.
• Why you need to focus on your offers and messaging to ensure they align with your ideal clients' needs.
• How to create a clear marketing strategy that includes attracting, nurturing, and converting leads.
• Why choosing a word for the year ahead will guide and inspire your actions and mindset.

Click here to listen to Episode 89 - Choosing Your Word of the Year for 2023 with Dr. Kaylee Hackney

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, I'm having a candid conversation with my friend, Theresa Lear Levine, founder of Becoming More Me, about her journey as an entrepreneur. We're covering everything from nervous system regulation, to celebrating wins, to Theresa's journey when writing her book! Theresa also shares her experience of being diagnosed with ADHD later in life and how it has influenced her work. Let's dive into the episode!

In this episode, we cover:

• Why understanding and regulating the nervous system is essential for overall well-being and success.
• Why celebrating wins and finding peace in the present moment are important practices for high achievers.
• How late diagnosis of ADHD can provide a new perspective and understanding of one's strengths and challenges.
• Theresa's creative and self-discovering path to writing her book, "Becoming More Me."
• How overcoming resistance to planning and embracing pleasure can lead to greater productivity and fulfillment.
• Why podcast guesting is a powerful tool for networking, refining your message, and attracting clients.

You can check out Theresa’s Book, BECOMING MORE ME- Tapping Into Success: Subconscious Secrets of an ADHD Entrepreneurial Mom, available on Amazon, and also get Access to her Amazing Library of Private Tapping Sessions, including the one she did with me after the show (for FREE!) by visiting theresalearlevine.org

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! In this special solo episode, we're talking all about whether or not it's time to hire a social media manager. We're diving into the role of a social media manager, the benefits of hiring one, and the level of involvement still required by you as the business owner when it comes to content creation and taking care of your clients. You can't expect your social media manager to do all the heavy lifting - you have to have a comprehensive marketing strategy already set in place for your business! Ready to dive in and learn more? 

Here's a peek into what we cover in this episode:

• Why it's important to have strategies in place for attracting, nurturing, and converting clients; a social media manager alone will not drive sales!
• How hiring a social media manager can provide a professional and consistent presence on social media, but it is still necessary to be involved in the content creation process.
• Why defining the scope of work and aligning on platforms, content types, and engagement strategies is crucial when hiring a social media manager.
• Hiring a social media manager not feasible right now? Consider alternative options like the Nine Grid Strategy!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another episode of Unfiltered Fridays! I'm so excited to have Marin Laukka joining us today to discuss the weight of making investment decisions and the comparison cycle that often arises in the online space. We're walking through some simple steps to navigate the analysis paralysis that can occur when making financial decisions, as well as the importance of considering your time and energy when making crucial investment decisions. Let's dive in!

Here's a peek into what we chatted about:

• Why both practical and mindset support is critical to consider when making financial decisions.
• Why it's important to take the time to analyze investment decisions and determine if they align with your values and long-term goals.
• The importance of evaluating the opportunity cost of investments, considering both financial and time commitments.
• How to recognize your capacity and energy levels when making decisions, and why you should consider outsourcing tasks that are not aligned with your strengths.
• The importance of aligning your investments with your values to create a sense of fulfillment and attract more opportunities.

Download Marin's Financial Freedom Workbook HERE!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Get Marin's FREE Financial Freedom Workbook here!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! I'm so excited to welcome our guest, Kristine Barvike - a podcast guesting expert and strategist, and founder of the Podcast Growth Agency. In this episode, we're discussing the importance of having a strategy behind podcast guesting and how it can be impactful for business growth. Kristine shares her three-step formula for creating a successful guesting campaign, she provides tips for finding aligned podcasts to pitch, and shares how to create a killer pitch that converts. Let's get into it!

Here's a peek into what we discuss:

• Why having a strategy behind podcast guesting is important for strategic visibility and lead generation.
• Kristine's signature framework on how to create a killer pitch that converts.
• How you can create a successful guesting campaign by getting clear on your expertise, target audience, and the transformation you provide.
• Why you should validate potential podcasts before pitching by considering their target audience, acceptance of guests, and alignment with your values.

Click here for Kristine’s FREE Podcast Guesting Masterclass
Click here for Kristina’s Podcast Guesting Course

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another episode of Unfiltered Fridays! Today I'm sitting down with my friend, Kristin Fisher, and diving into the power of meaningful gifting in business. We're talking all about how intentional gifting can set your brand apart, creating a lasting impression on your clients, and how outsourcing gifting to experts aligned with your brand will save you time while ensuring a consistent representation. Spoiler Alert: It's not just about the gift itself—it's about creating a lasting impression!

Here's a peek into what we talked about:

• Gifting as a Personal Touch: Why gifting goes beyond products/services, creating a memorable experience for clients, fostering appreciation, and building loyalty.
• Understanding Client Perspective: How you can tailor the gifting experience to resonate with clients, ensuring it aligns with what makes them feel valued and appreciated.
• Setting Your Brand Apart: How to use unique and meaningful gifting as a tool to stand out in a crowded market and enhance brand recognition.
• .Branding through Gifting: Why you should align gifts with brand values and client preferences, ensuring the gift reflects the brand's essence.

As a bonus, you can use code "CONSISTENCY" through the end of the year to get 10% off your holiday gifting at shopbocu.com 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner