The Consistency Corner: Lightening the Mental Load of Marketing

Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it ALL. Tune in as Andréa shares how you can make bold moves towards growing your business through the power of social media!

In this episode, we discussed:

• Why understanding the algorithm on social media platforms is crucial for optimizing your content and reaching your target audience.
• How different social media platforms have different algorithms, and the importance of tailoring your content to each platform's algorithm.
• Knowing when to outsource social media depends on your business's needs, budget, and level of expertise.
• How being social on social media, engaging with your audience, and building relationships can help improve your visibility and reach on the platforms.
• The importance of having clear brand values, and how investing in personal development can contribute to your success in social media marketing.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the Consistency Corner Podcast! In today's solo episode, we're diving into the intricacies of business strategy, from the concept of aspirational pricing to crafting effective marketing plans. Tune in as we explore how having more fun in business can pave the way for attracting aligned clients and achieving sustainable growth.

In this episode, you'll learn:

• The importance of having fun in business, and how it can lead to increased success and profitability.
• How to position offers aspirationally in order to attract ideal clients and elevate revenue streams.
• The importance of crafting a marketing strategy that aligns with personal strengths and bring joy to your business journey.
• Why strategic and intentional content is key to scaling a business.
• 5 things you can do this month to have more FUN!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! Join me as I sit down with Melissa Snow, the founder and CEO of Powerful Women Rising, a vibrant membership community that provides female entrepreneurs with invaluable support and resources for business growth.

In this episode, Melissa opens up about her entrepreneurial journey, shedding light on her transition from dating and relationship coaching to becoming a guru in business strategy and networking. From navigating the discomfort often associated with networking to mastering the art of the perfect introduction at events, Melissa shares her top tips and strategies on how to make networking not only effective, but FUN at the same time!

In this episode, you'll learn:

• How networking can be fun and effective when approached authentically and with the intention of building genuine connections.
• The importance of being clear and authentic in your introduction, sharing what you do, who you help, and what problems you solve.
• How to avoid coming across "too salesy" by focusing on getting to know people as humans first, rather than jumping straight into business.
• The importance of allocating time for networking based on your business goals and capacity.
• Why consistency in follow-up is essential for building and maintaining relationships in networking.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way.
Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.
So, whether you're contemplating a rebrand of your own or simply seeking inspiration to elevate your business, this episode is a must-listen!

In this episode, you'll learn:

• The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.
• Why back-end changes and systems overhaul are often necessary during a rebrand.
• How aligning personal and business brands can help create a more authentic and relatable brand identity.
• The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner Podcast! I'm so excited to have my friend, Camille Walker join us as we dive into the intricacies of hiring help for your business! Camille, a seasoned entrepreneur, shares invaluable insights on leveraging strengths, embracing risk, and prioritizing family while growing a business. Tune in to learn about the importance of resilience, the different stages of hiring, and actionable strategies to navigate the hiring process effectively.

In this episode, you'll discover:

• The importance of understanding that everyone's journey is unique and why you need to avoid comparing yourself to others.
• How to identify your strengths and passions to determine what tasks you should delegate.
• Why you should consider hiring contractors or freelancers for specialized skills and flexibility.
• How to establish clear expectations and communicate your brand values when hiring.
• Why you need to embrace the title of CEO and own your role as a business owner.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Today's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can craft compelling content that resonates with YOUR audience. It's time to build and maintain a stellar presence for your brand with LinkedIn - let's get started!

Here's what you'll learn in this episode:

• The key ways you can optimize your LinkedIn profile in order to get more eyes on your content.
• The importance of developing a content strategy for LinkedIn that includes attracting, nurturing, and converting your audience.
• How you can use hashtags strategically in your posts to increase visibility and reach.
• The different kinds of posts to share if you're looking to build and maintain a consistent LinkedIn company page.
• The importance of experimenting on LinkedIn in order to gather data and determine what resonates with your audience.

- Hubspot Article to Get Started
- Ruthie's LinkedIn Profile
- Kendall's LinkedIn Profile
- Britt's LinkedIn Profile

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! We're thrilled to welcome back Lindsay Dollinger - a high school Spanish teacher and seasoned business coach! Join us as Lindsay shares her fascinating entrepreneurial journey. She dives into how she balances her teaching job with her thriving online business, and shares the key principles that have guided her to success.

In this episode, we covered:

• Lindsay's journey into the world of business, the challenges she's faced, and the pivotal moments that shaped her entrepreneurial mindset.
• The importance of discovering your "why" in business and how it serves as a compass for decision-making.
• The significance of selecting the right social media platform(s) for your business.
• Lindsay's experience hiring a social media manager, and the impact it had on her business.
• The benefits of collaboration in the business world, and the power of joining forces with others to expand your audience and create meaningful connections.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this eye-opening episode of The Consistency Corner Podcast, I'm diving deep into the importance of valuing talent and paying people what they're worth in today's economy. We're touching on the topics of capitalism, the gender pay gap, the patriarchy, and self-worth in the professional sphere. If you take away one thing from this episode, let it be this: Know your worth and be comfortable advocating for it! Now, let's dive in.

In this episode we discussed:

• How creating a community that aligns with your brand values is crucial for attracting ideal clients and fostering meaningful connections.
• How valuing talent and paying people what they're worth is essential in today's economy.
• The importance of building a business that values and supports employees, thus creating a positive work environment that fosters success.
• How knowing your worth and advocating for fair pay is important for personal and professional growth.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, I'm sitting down with research scientist turned burnout and stress management coach, Ellyn Schinke, to bring light to the reality of business owner burnout. Ellyn shares her personal experience with burnout and how it led her to become a burnout coach, and discusses the signs that you can look for if you think you may be experiencing burnout. Ellyn provides practical tips for preventing burnout, and addresses the mindset shift needed to ask for help and the importance of emotional processing. Entrepreneurs - this is an episode you don't want to miss!

In this episode, we covered:

• How burnout is a common experience for entrepreneurs, and the importance of recognizing the signs and taking action to prevent it.
• The importance of asking for help and support from others, and communicating your needs and boundaries.
• Some common signs of burnout, including: physical exhaustion, repeated illness, lack of motivation, and overwhelm.
• Practical strategies to prevent burnout as an entrepreneur.
• The importance of developing consistent habits and routines that align with your personal and professional goals.

Connect with Ellyn:
Website
YouTube
Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting events, including the importance of micro-niching and collaborating with other professionals in her field.

Here's a peek at what we discussed:

• How micro-niching allows you to target a specific audience and create content that resonates with them.
• How collaborating with other people in your field can help expand your reach and attract new clients.
• The impact of email marketing, and how it's an effective way to engage with your audience and promote your services.
• How adjusting your strategies based on feedback and data can lead to better results and customer satisfaction.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner