The Consistency Corner: Lightening the Mental Load of Marketing

In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation, Sierra discusses how she supports her clients and maps out a 90-day plan for them. She emphasizes the importance of having a realistic timeline and setting achievable goals. Sierra also shares insights on incorporating human design into business strategy and recommends starting with understanding one's type and authority. She highlights the value of finding role models who share the same human design type and profile. Sierra also touches on the application of human design in parenting and the importance of trusting one's gut and taking action. 

Takeaways

• Human design can be a valuable tool in designing customized approaches that align with an individual's strengths and preferences.
• Transitioning from an entrepreneur to a CEO requires delegating tasks and creating role clarity, supported by strategic operational plans. Supporting clients involves mapping out a 90-day plan that is realistic and achievable.
• Incorporating human design into business strategy can provide guidance and alignment.
• Trusting your gut and taking action based on your intuition is important for personal and business decision-making.
• Prioritizing self-care and creating consistent practices can help maintain balance and alignment in life and business.

Connect with Sierra:

Instagram: https://www.instagram.com/amplifiedinnovation/ 

LinkedIn: https://www.linkedin.com/in/sierra-henley-ashburn/ 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.

What You’ll Learn:

• What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.
• Why understanding and using UTMs is essential for making informed marketing decisions.
• How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.
• Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.
• The critical difference between internal and external links and why it matters for your tracking accuracy.

Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.

Links & Resources:

• Rebecca’s Blog Post on UTMs: Three Groves Marketing Blog
• Download the Free Marketing Measurement Playbook: Marketing Measurement Playbook
• Google UTM Builder Tool: Google UTM Link Creator
• Connect with Rebecca on Instagram: @threegroves

Remember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!

• Don’t forget to subscribe to The Consistency Corner podcast to never miss an episode!
• If you’re ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.

Trends Covered: 

1. The rise of shorter podcasts and its impact on content strategy
2. Declining engagement across social media platforms and how to adapt
3. Increase in social media advertising and its implications for businesses
4. The emergence of micro offers from service providers
5. The continued relevance of Manychat in marketing automation
6. Meta's ongoing push for Threads and its potential for community building
7. Instagram's shift in metrics for Reels: from plays to views
8. How generative AI is changing Google search results and what it means for SEO

Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.

Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.

Takeaways

• Instagram should be part of a larger marketing strategy and not the sole focus.
• Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
• The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
• Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with Melissa
Check out the Powerful Women Rising Speednetworking Event and
subscribe to the Powerful Women Rising Podcast.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By incorporating mission, vision, and values into daily interactions and content, businesses can attract the right customers and achieve desired results.

Takeaways

• Mission, vision, and values provide a solid foundation for a lasting brand.
• Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.
• Brand values serve as a filter for business decisions and attract the right customers.
• Incorporate mission, vision, and values into daily interactions and content to achieve desired results.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast.

In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management. Our discussion emphasizes the importance of long-form content and the need to view social media as a container within a comprehensive marketing strategy.

Takeaways

• Ruthie's journey from retail management to corporate marketing and entrepreneurship highlights the importance of learning and adapting in the business world.
• Social media should be viewed as a container within a comprehensive marketing strategy, and business owners should prioritize long-form content as an anchor for their content.
• Effective time management and content planning are essential for business growth and success, and business owners should focus on attracting new eyes to their business through strategic content and engagement

Connect with Sarah

Check out the Freedom Calculator on her website and learn more about The Abundance Academy.
Subscribe to the Game On Girlfriend Podcast.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.

Takeaways

• Reevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.
• Understand the success equation and its application to marketing funnels and sales equations.
• Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast.

In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with entrepreneurship, along with personal experiences and insights on topics such as revenue fluctuations, navigating emotions, and dealing with comparison. We get into the real amdist the hightlight reel and the need for realistic expectations, the importance of taking action even without a clear plan, and the emotional toll of making tough business decisions. Go behind the curtain with us as we discuss the difficulty of turning off work as a business owner, the need to balance business and personal life, and the impact of social media comparison, along with the importance of integrating work and life rather than striving for balance.

Takeaways

• Entrepreneurship is hard, but so is working for someone else. Choose your hard.
• Revenue fluctuations are normal in business. Prepare for ebbs and flows.
• Navigating emotions is a challenge for entrepreneurs. Acknowledge and process your feelings.
• Comparison can lead to unnecessary pressure. Focus on your own journey.
• Creating a realistic plan is important, but be prepared to adapt and make tough decisions.
• Take action even if you don't have all the answers. Keep moving forward. Being an entrepreneur means thinking about your business 100% of the time, making it difficult to turn off work.

Connect with Amanda

Check out the free Productivity Quiz on her website and connect with her on Instagram or LinkedIn.
Subscribe to the The Unapologetic Entrepreneur Podcast.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.

Takeaways

• The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
• Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
• The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
• The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.

Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the importance of clarity in communicating a problem you solves and who you serve, regardless of the platform where you choose to market your buswiness. 

Takeaways

• Consider the return on investment of your marketing containers and how it fits into your overall marketing strategy.
• Taking a break can provide time and space to reassess and make decisions about the future of your business.
• Clarity in messaging is crucial for effectively communicating the problem you solve and who you serve, no matter where you show up.
• It's okay to pause or pivot in your business if it aligns with your goals and priorities, even if it feels challenging.

During the summer break we'll continue to publish weekly episodes, bringing back re-runs of favorite shows and a few shows from podcasters in The Consistency Corner Community.

To continue to get CMO level strategy and insights in your inbox every month, sign up here. 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner