The Consistency Corner: Lightening the Mental Load of Marketing

Social media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managing families, teams, and businesses.

If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks down why this happens, how to name the pressure, and what you can do to manage it more intentionally—without guilt.

This episode is for the ambitious, high-achieving woman who’s tired of being everything to everyone. Let’s make peace with social media and take one more thing off your mental plate.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you chasing viral moments on Instagram but not seeing lasting results? You’re not alone. In this episode of The Consistency Corner, we’re breaking down why going viral isn’t a sustainable strategy for founders — and what to focus on instead in 2025. The Instagram algorithm can feel unpredictable, but when you understand how it really works, you can create a reach strategy that drives impact, not just views.

We’re diving into the key metrics that matter this year — watch time, shares, and saves — and how to use them strategically to reach both new audiences and existing followers. Plus, we’ll discuss why viral content often misses the mark for business owners and how to craft content that aligns with your brand while still engaging with the algorithm.

Whether you’re feeling overwhelmed by the pressure to keep up with trends or just frustrated by the drop in engagement, this episode will give you a fresh perspective on what actually works on Instagram right now. Tune in for actionable insights on remixing content, staying consistent, and building a brand that lasts — without burning out.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

What’s REALLY Going On With the Instagram Algorithm?
Episode Date: April 8, 2025

One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar?

In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results.

You’ll learn:

• The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬)
• How to build a smart Instagram reach strategy for both new followers and your existing audience
• What the Instagram algorithm wants in 2025—and how to give it exactly that
• Tips for repurposing content that actually performs
• Why every post needs a job description and how to assign one

Whether you’re a content creator, service provider, or CEO of a brand that serves moms, this episode will help you increase Instagram reach without burning out.

💬 DM me your biggest frustration with Instagram right now
📲 Subscribe for future episodes that simplify your marketing
🔁 Share this with a fellow founder who needs a mindset reset around social media

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you ready to grow a business that markets to moms without social media draining your energy? 

Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.

🎧 In each episode, you’ll discover:
✔️ How social media can work for you (instead of feeling like a never-ending task)
✔️ Struggles moms are facing today—and meet founders who are stepping in to help
✔️ Why strategy beats trends when it comes to social media marketing (while getting the TL;DR on the trends working today)

What to expect in upcoming episodes? Inspiring interviews with founders like you, scaling a business that serves moms, plus bite-sized social media tips!

💡 Who is this podcast for?
➡️ Founders of brands that serve moms who want to build brand authority without spending all day creating content
➡️ Marketing leaders and entrepreneurs looking for sustainable, strategic growth leveraging social media
➡️ Anyone who believes in conscious capitalism, disrupting outdated systems, and amplifying solutions that support moms 🙌

🔔 New episodes drop every Tuesday! Don’t forget to subscribe & turn on notifications so you never miss an episode.

💬 Let’s connect in real life!
🌟 Join us at our next Social Media Mixer—a networking event for founders of brands serving moms! Connect with like-minded entrepreneurs, exchange insights, and learn how to make social media work for your business.

📅 Save your spot now! 👉 https://www.theconsistencycorner.com/mixer

📩 DM me on Instagram → @ruthie.sterrett | @theconsistencycorner
📩 Visit the website → www.theconsistencycorner.com

✨ Key Takeaways:
✅ Social media should work for your business, not take over your life 🏡📱
✅ Moms are at the heart of change—your brand can make an impact 💖
✅ Consistency & strategy > trends & overwhelm 🎯
✅ Let’s simplify your social media strategy and make marketing FUN again! 🎉

In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women.

Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.

Takeaways

• Consistency is crucial, but inconsistency can be okay.
• Ruthie's journey reflects the challenges of working moms.
• Social media should be part of a broader strategy.
• Finding alignment in business is essential for success.
• Helping brands that serve moms is the mission.
• Networking with like-minded founders is invaluable.
• Moms play a vital role in shaping the future.
• Creating a supportive work environment is important.
• Ruthie encourages sharing business pivots and shifts.

Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking

Are you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer! 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.

In this conversation, you'll discover:

• Why taking radical responsibility for yourself is the key to thriving in motherhood and business
• How to overcome the guilt of prioritizing your needs and dreams
• Practical strategies for setting boundaries and asking for help
• The importance of modeling self-care and authenticity for your children
• Tips for reconnecting with your passions and rediscovering joy

Scottie shares her personal story of hitting rock bottom as a stay-at-home mom and how it led her to transform her life and empower other moms to do the same. You'll learn why consistency doesn't mean constant and how to make progress in your business, even in the busiest seasons.

Whether you're a seasoned entrepreneur or just starting out, this episode will inspire you to embrace your multi-passionate nature and create a life that feels good on your terms.

Ready to reclaim your identity beyond motherhood? Tune in now and take the first step towards a more balanced, fulfilling life.

Connect with Scottie
Podcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367 

IG: https://www.instagram.com/scottiedurrett/ 

FB: https://www.facebook.com/scottie.durrett.3/ 

Linkedin: https://www.linkedin.com/in/scottie-d-95333a47/ 

Freebie: https://scottiedurrett.com/self-care-menu/self-care-menu 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals.

In this episode, we explore:

1. Amanda's journey from corporate layoff to successful entrepreneurship
2. The power of consistency over frequency in maintaining long-term success
3. Setting 90-day goals and asking yourself weekly: "What's one thing I can do this week to get closer to my goal?"
4. Strategies for overcoming self-doubt by remembering past successes
5. How to identify tasks to outsource: start with what you're not good at and don't enjoy
6. Embracing a 70% consistency mindset - it's about progress, not perfection
7. Why "done is better than perfect" should become your new mantra
8. The importance of accountability and productivity as crucial levers for achieving your goals

Connect with Amanda
https://www.amandamckinney.com 

Free Productivity Quiz: https://www.amandamckinney.com/quiz

Additional Free Resources: https://www.amandamckinney.com/free 

Podcast: https://pod.link/1473751874 

Book: https: www.amandamckinney.com/book 

Instagram: https://www.instagram.com/theamandamckinney/ 

LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her secret, implementing a weekly 'power hour' to review and manage finances. They also discuss the interplay between mindset and strategy and how they both contribute to your financial success.

Takeaways

• Mindset and strategy are both crucial for achieving financial success.
• Creating systems and habits, such as a weekly 'power hour', can help with effective money management.
• It's important to understand and address your money mindset and beliefs.
• Consistency and regular check-ins with your finances can lead to positive financial outcomes.
• Mindset and strategy work together to create lasting change and financial empowerment.

Connect with Jen Paterson:
Instagram: https://www.instagram.com/jenpaterson.biz
Website: https://www.dollardivas.org 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.

Key takeaways:

• The power of tutorials in building a loyal audience
• How consistency (not constant output) leads to YouTube success
• Balancing SEO strategies with authentic content creation
• The importance of aligning your content with your brand values
• Why transparency and education can set you apart in the online space

Mariah offers insights on:

• Creating content that serves both existing clients and attracts new ones
• The unexpected benefits of sharing your learning process
• How to measure success beyond subscriber count
• Repurposing content across platforms without burning out
• The role of personal development in business growth

Whether you're just starting out on YouTube or looking to optimize your existing channel, this episode is packed with practical advice and inspiring stories. Learn how to create a YouTube strategy that feels authentic, serves your audience, and contributes to your overall marketing ecosystem.

Connect with Mariah:
Website: https://www.mariahmagazine.com/ 

Instagram: https://www.instagram.com/mariahmagazineco/ 

YouTube: https://www.youtube.com/c/MariahMagazine 

Podcast: https://curiouslyguided.com 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.

Key takeaways:  

• Leveraging YouTube for passive income generation
• The power of live streaming for service providers
• Creating engaging content without burnout
• Optimizing your YouTube channel to drive traffic to your offers
• Balancing authenticity with strategic content creation
• Integrating content creation with client work
• Common pitfalls to avoid when starting a YouTube channel
• The impact of "reckless generosity" in business

LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.

Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner