The Consistency Corner: Lightening the Mental Load of Marketing

Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.

What You'll Learn:

• The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.
• From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that fuels both your personal happiness and business growth.
• Leverage Without Burnout: Discover strategies to scale your business without the hustle and grind that leads to burnout.
• The Power of Community: Explore how a supportive community can accelerate your journey to seven figures, fostering an environment where collaboration triumphs over competition.

Join Ruthie and Fabienne as they dive into these topics, providing you with the tools to not just grow your business, but to thrive as an entrepreneur.

Recommended Resources:

• "The Leveraged Business" by Fabienne Fredrickson: Dive deeper into the strategies discussed in the podcast and start applying them to your business.

Connect with Fabienne:

Explore more resources and connect with Fabienne at BoldHeart.com or connect with her on Instagram or LinkedIn

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.

In This Episode, You'll Discover:

• The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.
• Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.
• Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.
• Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.

Join Our Exclusive Email Series:
Don’t miss out on additional tips and strategies that aren’t covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights. 

Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.

In this episode, you'll learn:

• The difference between sales and marketing and how they complement each other.
• Strategies for selling that feel genuine and build long-term relationships.
• The importance of a sales system and how to implement one effectively.
• Gwen's insights on overcoming the stigma attached to sales and how to transform your sales approach.

Connect with Gwen:
Website: https://www.gritandtenacityconsulting.com
Instagram: https://www.instagram.com/gritandtenacityconsulting/
The Grit & Tenacity Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:

• The importance of understanding your business chapter and not comparing it to others'.
• Key considerations for choosing between mentorship and hiring help.
• Personal anecdotes on how outsourcing and mentorship have impacted her business growth.
• Practical advice for entrepreneurs wrestling with these decisions in their own ventures.
• Why mental space and energy management are crucial in making these decisions.

Join Ruthie as she explores how effective delegation and strategic mentorship can significantly advance your business and personal growth.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better tax planning and personal development recommendations. In this conversation, Kimberly Tara discusses the importance of finding solace in books and how reading can help calm the mind. She also shares her personal experience of using books as a way to relax and improve her sleep. Additionally, Kimberly provides information on how listeners can connect with her online and learn more about her work. Lastly, she mentions the CEO Moms Building Wealth podcast, which aims to provide support and a sense of community for moms who are also CEOs.

Takeaways

• Developing a healthy money mindset is crucial for business growth and success.
• Understanding the different financial roles, such as bookkeepers, CPAs, and tax strategists, can help business owners make informed decisions.
• Working with a tax strategist can be beneficial for business owners who are making a profit and want to optimize their tax strategy.
• Niche selection and evolution is a continuous process that allows businesses to align with their ideal clients and values.
• Consistency in gratitude and reflection can help improve mindset and overall well-being.

Connect with Kimberly Tara
Website: https://www.taracpafirm.com 

Instagram: https://www.instagram.com/taracpafirm/ 

CEO Moms Building Wealth Podcast: https://pod.link/1613419377 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off.   She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode.

Takeaways

• Transparent conversations about the challenges of running a business are important for women in business to have with each other.
• The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.
• Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite. 
• Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.
• Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles.

In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting.

Takeaways

• Bundles can be a powerful strategy for list building and generating revenue.
• Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.
• Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.
• Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.

Connect with Kate:
Kate’s Website – www.katedoster.com
Kate’s Instagram handle –  @kate_doster
Kate’s Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify

 Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles 

Free gift #2 – Get 2 Years Worth of Planned Email Ideas

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence. 
Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company. 
We also dig into the time and effort required for branding and the need for consistent content on social media. 
Jordan shares her experience as a client of The Consistency Corner and the  efficiency and ease of communication in their collaboration,  highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message. 
Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School. 

A few favorite takeaways:

• Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
• Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
• Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
• Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients. 
• An outside perspective can provide valuable insights and help craft your unique business messaging.
• Repetition and copywriting are powerful tools in marketing.
• Visibility and PR strategies are essential for attracting clients and building credibility.
• Choosing the right marketing strategy requires a holistic approach and consistency in execution.

Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.

Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process. 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! Today we're joined by Margy Feldhuhn - podcast host, multimillion-dollar serial entrepreneur, and thought leader in neuro-regulation! In this episode, Margy takes us through her entrepreneurial journey, and shares how she discovered the power of neuro-regulation in her own life, as well as its impact on her professional success. 

In this episode, you'll learn:

• Why neuro-regulation is important to understand in mindset work and entrepreneurship.
• How nervous system dysregulation can lead to various stress responses, such as fight, flight, freeze, flop, and fawn.
• The difference between neuro-regulation and therapy, and how they can complement each other in personal development.
• How consistency in nervous system training can help business owners manage stress and increase their capacity.

Connect with Margy:
Podcast Guesting (Interview Connections)
Nervous System Training (Brain-Based Wellness) Get a 2-week free trial!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape. 

In this episode, you'll learn:

• Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.
• The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).
• Why consistent content is key to business growth.
• The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).
• The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner