The Consistency Corner: Lightening the Mental Load of Marketing

In this episode of Unfiltered Friday, Malia and I are engage in a candid conversation about self-reflection, allocating your energy effectively, and the art of balancing entrepreneurship while caring for high-needs children at home.

Here's a sneak peek at what we discussed:

• The importance of adapting your online presence to suit your current phase of life.
• The process of acknowledging and embracing signs that the universe gives you.
• The value and importance of self-reflection in understanding your authentic journey.
• The impact of juggling working from home, homeschooling, and maintaining a healthy personal schedule.
• Social Media: The enjoyment of creative expression balanced with the pressure to post frequently (and the trade-off between being present on social media and allocating time for other business tasks).

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner Podcast, I'm joined by Kris Jones - a StoryBrand guide & Founder of Red Door Designs. With more than two decades of expertise and a client roster that includes major brands like Nike and Adidas, she possesses an unwavering commitment to empowering women-owned small businesses, coaches, and service providers. Her mission is to provide them with compelling website copy that drives sales, enabling them to scale their revenue and focus on what they do best. Today, Kris is here to teach you how to write a compelling sales copy that explodes your revenue in 2.5 hours flat.

Here's a peek into what we discuss:

• Get a glimpse into the efficient 2.5 hour process and its results.
• How to get your message across in a way that can be absorbed in a quick amount of time.
• The one page every self-employed business owner needs on their website.
• How to make sure that the visual story that's being told on your website is aligned with the written story that has been crafted.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Friday, Emily and I delve into the intricate relationship between our personal lives and professional endeavors. We're jumping into the evolving landscape of entrepreneurship and the shift from relentless hustle to strategic living. 

Here's what we talked about:

• How prioritizing strategic living can lead to better mental health, increased productivity, and sustainable growth.
• How you put a limit on what you can do for other people if you're not growing and taking care of yourself first.
• Why alignment between personal well-being and professional goals is essential.
• The importance of intentionality in choosing actions that align with your lifestyle and personal circumstances.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another episode of The Consistency Corner podcast! This episode is a little different from what we've done in the past - I'm going to be sharing a live recording from a masterclass I taught on repurposing your content and planning content by quarter. As we're heading into Q4, now is the perfect time to start penciling in your outlines for next year, and start being intentional about planning your content. There's so much value in this masterclass - let's dive in!

In this episode we covered...

• The importance of strategic content planning and starting with long-form content.
• The value of giving content time to yield results.
• How trust should be the foundation for sales and business growth.
• Practical steps for quarterly content planning.
• The importance of content pillars and themes, and how you can use those to keep your brand in focus.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm joined by my friend Jessica Smith in this episode of Unfiltered Fridays, and we're diving into the world of memberships, the importance of leveraging your network, and supporting fellow entrepreneurs. Jessica shares her passion for creating a membership platform that provides ongoing support for clients, emphasizing the importance of continuous growth and community in health and business journeys. There's a special kind of magic that  happens when people come together to lift each other up!

Here's what we chatted about...

• The significance of relying on the people within your network for guidance, support, and opportunities.
• How networking can lead to unexpected opportunities and collaborations (meeting like-minded individuals in membership circles can be a game-changer).
• The importance of membership programs, and the value they provide both personally and professionally.
• The goldmine of a supportive community that a membership can offer, ensuring that your journey is continuous and ever-evolving.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

We're back with another episode of The Consistency Corner Podcast! This week I'm joined by my friend Hattie, and we're walking through the balance between harnessing AI's potential and preserving human creativity. Before we dive too deep into it, let me introduce you to Hattie!

Hattie is a Facebook Ad strategist with an obsession for using AI to to make marketing easier, faster and more affordable. She has been in the marketing business since she was 15, and now you can find her running her Facebook Ads strategy business, Funstans Marketing. Hattie and her husband have two daughters, both born via surrogacy, and they love watching cake videos together and dreaming up new spells in the kitchen ✨️ 

In this episode, we covered...

• The challenges and benefits of using AI tools, while emphasizing the importance of maintaining a personal touch in your content.
• Why you can't let ChatGPT take over everything in your life, and how to identify what tasks to reclaim for yourself.
• How despite AI's capabilities, we remain the thought leaders and CEOs of our enterprises, responsible for infusing our content with personality and originality.
• How to think outside the box and identify areas where AI falls short.
• The delicate balance between leveraging AI's assistance and preserving the unique creativity and personality of content creators.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, I'm joined by my friend Holly Haynes, and we're talking all things boundaries in business! Holly shares valuable insights on how to manage your energy, maintain your boundaries, and navigate the challenges that come with coaching.

Here's what we chatted about:

• The role of coaches in their clients' success: coaches can't control outcomes, but they can control the energy they give their clients (and why clients need to be more committed to their own success than coaches are).
• The importance of setting boundaries from the beginning, and making sure your clients know when you are and are not available.
• How people pleasing can quickly lead to burnout if you're not careful.
• How to maintain healthy boundaries when working with family and friends.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! Today we have Jenny Roth with us, and we're going to be talking all about effective email copy writing - for both product AND service-based businesses. Before we dive in, let me tell you a little bit about Jenny!
 
Jenny is an email and launch copywriter for female founded companies and e-commerce brands. Her copy continues to be the backbone of several multiple figure launches for her clients, and she believes that good copy does more than just make sales - it also leaves your clients feeling excited to work with you! When Jenny isn't writing out or mapping launch strategies, you can find her biking, camping, and just being outdoors with her husband and three daughters. 

In this episode, we discuss:

• The similarities and differences between writing for product-based and service-based businesses, focusing on the power of storytelling (emphasizing the importance of blending storytelling with a clear call to action in your marketing messages).
• How big brands use stories to connect with customers, and what smaller businesses can learn from them.
• Why sharing personal stories, even if it feels uncomfortable, can help build strong customer relationships.
• Why you should break promotions into quarters or months and treat them like launches to consistently promote your services.
• The importance of ongoing promotion even when there's no specific cart open/close date (and why it keeps your business thriving).

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of Unfiltered Fridays, we dive into a game-changing Instagram strategy - the Instagram Three-Grid. Ruthie explains how you can utilize just three posts on your Instagram profile to tell your story, highlight your offers, and build authority in your niche. Discover the power of using your Instagram as a mini-website and ensuring that your ideal clients and visitors know exactly who you are, what you do, and how you can serve them.

In this episode, we're covering...

- Why the Instagram Three-Grid and is a great tool for making a lasting impression on your Instagram visitors.
- The three essential posts you need to pin to your Instagram profile.
- The order in which you should post these three essential posts to create a visually appealing grid on your Instagram profile.
- How to use tools like Canva and Pine Tools to design carousel posts that align with your brand aesthetics.
- Why consistency is key and why using on-brand elements in your carousel posts is crucial.
- When to implement the Three-Grid strategy, whether you're launching a new offer or maintaining a strong and consistent brand presence on Instagram.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, we're joined by Jennifer Spivak, the mastermind behind Ad Girls, a female-focused Facebook and Instagram advertising agency. Affectionately known as the "Conversion Queen" by Forbes, Jennifer is on a mission to amplify women's voices in the world through Facebook ads. With a track record of generating over $50 million for her clients, she certainly has the expertise to back up her mission. Beyond the numbers, Jennifer shares her deeply personal journey which fuels her drive to give more women financial freedom and autonomy.

Here is what else we cover in this episode:

• Jennifer's Personal Journey:She shares how a life-altering experience led her to focus on empowering women financially.
• The Importance of Financial Independence: Having financial autonomy can be a lifesaving factor for many women.
• The Power of Facebook and Instagram Ads
• What to Expect When Working with an Expert: Understand your margins to determine your break-even point for ad spend.

Connect With Jennifer
Jennifer's Instagram
The Ad Girls Website

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner