The Consistency Corner: Lightening the Mental Load of Marketing

Today I'm so excited to introduce you to the incredible Sarah Walton to talk all things sales pages! But first, let me tell you a little about Sarah...
Sarah is an intuitive business coach and sales expert who’s been featured on The Today Show, speaks at women's conferences all over the world and has helped hundreds of women start and grow businesses they LOVE. Her specialty is making sales fun as she helps women heal their relationship with money.  She’s created a successful business and now speaks across the nation, offering her courses and workshops, which are designed to put more money in the hands of more women.

In this episode we chat about: 

• Sarah's own money journey and why she is so passionate about making sure that money lands in the hands of more and more women. 
• What tends to be missing from our copy, our sales pages and our sales conversations as business owners (and the four words that might surprise you!) 
• The psychology of a buyer and what we need to consider when we're thinking about our messaging.
• The features of a highly converting sales page - and how we can measure how well it converts (the numbers might surprise you!) 
• ONE thing you can do right now to make your sales page so much better - how you can use the 'did you just' question?

CONNECT WITH SARAH:
Website: www.sarahwalton.com
Podcast: Game on Girlfriend Podcast  
Instagram: www.instagram.com/thesarahwalton
Youtube: www.youtube.com/@TheSarahWalton

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Jordan Schanda King to talk all about the importance of your big picture vision when it comes to 90 day planning - this is one you're going to want to take notes as you listen!

Before we jump in, let me tell you a bit about Jordan. Jordan  is a serial entrepreneur and expert on all things scaling and operations. Since first diving into entrepreneurship a decade ago, she has published a book, founded multiple businesses, launched a top 100 podcast, successfully sold a brand, and built a multiple-six-figure agency in less than a year. Jordan’s company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of more than a dozen experts. Together they help female coaches and online service providers scale without burning out so that they can build a sustainable business that they love. I told you this was going to be good!

In this episode we chat about:

• The importance of big picture visioning or planning and why we need to make time for it, especially when we're starting a new business (otherwise we won't know what to focus on and what to work on) 
•  Why Jordan focuses on three foundational elements: systems, client experience and onboarding and why they are so essential for every business owner to focus on. 
• How do you delegate and outsource right and how both of those can help us as business owners be more efficient and effective. 
• The best way to work out what you should delegate and outsource is to track your time and keeping tabs on what you're actually doing in a week - and then assess it and make decisions from there. 

MENTIONED IN THE EPISODE:
90 Day Planning Process Document as mentioned
Loom video walkthrough showing how to use it

CONNECT WITH JORDAN:
Website
Instagram
Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner podcast, I interview to Allison Carter, a Seattle mom of two, who helps female-owned businesses with PR and sales strategies. I'm so excited to bring this to you because not only do I believe in everything that Allison shares, I also know that it will help to fill the top of your marketing funnel - increasing your visibility and brand awareness. Let's dig in! 

In this episode, we chatted about: 

• Allison's journey from starting a digital party planning guide to being featured in top media outlets like Forbes, Martha Stewart, and Oprah.
• The importance of building trust through your personal brand and how you can do that through the content you create. 
• Effective pitching strategies when you want to increase your visibility and how to create binge-able content to attract the right audience... and so much more!

CONNECT WITH ALLISON:
Website
Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast today!! I'm super excited to jump into this conversation all about - what the F is a funnel. Because here's the thing:  marketers throw around industry jargon all the time! I'm sure you've heard the terms: click funnels, funnel systems, automated funnels, the sales funnel, the marketing funnel... it's all a bit much right?! Well today we're breaking it all down so I can show you that it's actually a pretty basic concept. 

Today we chatted about: 
- the different stages of the marketing funnel (the attract phase, the nurturing phase and the final phase - converting) 
- How content plays into all of these different stages of the funnel
- Why the marketing funnel is the foundation for your strategy, as well as what it does and why you should care.

I also shared my new 12 week program with you - The Consistent Client Accelerator!

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast friends! I'm so excited to share an interview with you today that I know you're going to get a lot out of - let me introduce to you Nikki Rausch from The Sales Maven! Nikki has the unique ability to transform the misunderstood process of “selling” and with over 25+ years of selling experience, Nikki spends her time teaching entrepreneurs and small business how to sell successfully and authentically. Who doesn't need help with that right?! 

In this interview we chat about: 

• How you can start to sell more confidently, even if sales is something that intimidates you. 
• The importance of your marketing efforts and sales strategies to be aligned so you see better results
• What selling consistently actually means and what Nikki recommends when it comes to selling to your audience - and how often!
• Nikki's top confidence tips she recommends every business owner does before getting on a sales call or discovery call.

CONNECT WITH NIKKI:
Website
Instagram
LinkedIn
Free E-Book: Closing The Sale

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Kaci Ackerman to talk all things Clickup & efficiency - I mean, who doesn't like saving time when it comes to your marketing!

In this episode, we chatted about: 

• Kaci's journey and how she become the Clickup Queen!
• How systems can not only save you time, but also make your more money in your business.
• How important SOP's are when you're hiring or bringing on help in your business (and how Kaci does this!) 
• How to identify the processes to put into the right tool - to actually save time - and Kaci's hack at how to do that in the most simple way. 
• Why Kaci believes that any task that's not making you money should be systemised or outsourced. 

CONNECT WITH KACI:
Website
Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to the podcast! Today we're talking all about TECH. Specifically, the tech tools that support your marketing efforts - because without them, it's almost impossible to market your business effectively! 

On this episode, I'll be covering: 

• My experience in corporate when I had to select a new email service provider and what it taught me about choosing the right tech tools. 
• The different tech you need to consider for your business and to support your marketing strategies (and visibility!)
• How to future proof the tech choices that you make and select the right tools for now but also your business in 5 years time. 
• The importance of putting yourself in rooms with other business owners that know more than you - regardless of any imposter syndrome that you might feel. 

Looking for more support when it comes to marketing tech? Check out the free live masterclass I'm hosting. Make Sense of Marketing Tech, May 9-11th. 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Jordan Perry today - and we're going to talk all about paid advertising! 

Jordan is a marketing expert and the founder of LAUNCH with Jordan, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales. She thrives in helping women scale their businesses by taking paid digital off of their plates. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.

In this discussion we chatted about: 

• The misconceptions we have about paid advertising and how we can change them.
•  The importance of having a proven offer before you start playing with paid advertising
• How we figure out if you're ready for paid advertising and the very first step that you need to consider first.
• What the Meta pixel is and why it's important to add to your website as soon as you can, even if you're not thinking about running ads for months. 
• The importance of knowing the data behind your customer journey and how you can use the numbers to get better results when you start to use paid advertising.

CONNECT WITH JORDAN:
Free Guide: 3 Ways To Know You're Ready For Ads
Website: www.launchwithjordan.com
Instagram: www.instagram.com/launchwithjordan

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Kelsea Koenreich - a mentor for business owners helping them to reach their potential and live their true purpose. Kelsea went from nightly binge drinking and three arrests to becoming an author, speaker, successful entrepreneur, wife and mom of 3, her story is proof of what is possible for women. She brings a unique perspective that allows people to move faster, recreate who they desire to be and become the most successful version of themselves. You're going to love this!

Today we're chatting about how to use your mindset to fuel your marketing - but more specifically, we cover: 

• How many women actually struggle with believing in themselves and with confidence, even high achieving women that seem to have it all together - and WHY that is?
• How you can get consistent with action, especially if you're feeling stuck in the present moment. 
• The importance of realising that there is no such thing as an overnight success and we can't compare our current chapter to others, because we don't know how much work went before what we see. 
• Why you need to consider working with a coach to help with your direction and strategy - in business and in life! 

CONNECT WITH KELSEA:
Instagram: @kelseakoenreich
Website: https://www.kelseakoenreich.com
Podcast: Savage with Kelsea Koenreich

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

It's time to meet the incredible Kayla Ybanez! Kayla is a top industry business coach and international public speaker that helps empower Network Marketers to trust that they do not need to copy their upline to have a successful Network Marketing business.

Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Marketing industry.

In this episode we chat about:

• How Kayla honed her copywriting skills
• How copywriting can help grow your business
• How to get started when you are sitting down to write your own copy
• If you have success without social media- do you even need it? 

Connect with Kayla

Kayla Ybanez's Website
Kayla Ybanez's IG
Ybanez Media's IG
Kayla's Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner