The Consistency Corner: Lightening the Mental Load of Marketing

Today we have a special guest on the podcast, Adriana Watt! She is a registered nurse, homeschool momma of four, and whole health coach, who serves weary caregivers. These caregivers can be teachers, healthcare workers, mommas, or in a ministry role. Today she's joining us to share some tips on how we can take care of ourselves when we've been taking care of everyone else (which is perfect time after the holidays!)

During this interview we covered:
- How we all feel guilt when we spend time, energy or resources on our own self care and how we can get past that guilt.
- How we can rest and prioritize self care without giving up the goals we've set for our business, especially as a new year begins. 

CONNECT WITH ADRIANA:
Instagram: @adriana_watt_wholehealth

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week I'm so excited to introduce you to my friend Emily Connors from The Creative Bodega! Her story is so inspiring and I cannot wait to share this interview with you, diving into all things Canva & Content Creation!

During this interview we covered:
- Emily's story into entrepreneurship in 2021 and the wild ride it's been so far!
- Canva updates and how to stay on top of any new features Canva is always releasing.
- How to batch your content in a way that feels good for you - and how to figure out what and how to batch.
- Why consistency is just so important to finding success in your business - and how you can start with a minimum level of commitment.
- How we can use folders in Canva to be more efficient and work smarter and not harder. 

CONNECT WITH EM:
Website: The Creative Bodega
Instagram: @the.creative.bodega

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week on the podcast we're talking all about how to create a vision and mindset to fuel your marketing - perfect for the new year!

I covered the following in this episode: 
- When should we create a new vision for our business and our lives
- Why do we need to create a vision board
- The 2 questions I ask my clients before we create their quarterly content plans
- The power of mindset and the importance of choosing positivity & gratitude
- My process for creating a vision and mindset that is in line with your long term life and business goals.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I am so excited to introduce you to my friend, Amanda Bennett. As a podcast host turned certified Pitch with Purpose Podcast Guesting Strategist, Amanda is on a mission to help mom entrepreneurs grow their audiences and build their authority through being a guest on aligned podcasts.
We dig into so much during this episode, even if you've never thought of podcast guesting before - you're going to love this!

In this conversation we covered:
- Why Amanda thinks that the podcast space has just boomed over the past few years - and why she believes so strongly about using podcasts to connect with others. 
- How podcast guesting helps you get really clear on your messaging and lets you practice and refine it - and even pivot if you need to. 
- What it means to try and get on aligned podcasts - and how we can learn from the Queer Eye's Fab 5 when we're thinking of which podcasts to pitch to. 
- How your podcast interview is the start of an incredible collaborative relationship with a podcast host and how you can pitch yourself in a way that honors that. 
- What kind of impact can being a guest on a podcast have for you and your business.
- Lastly, incredible tips to land interviews with dream podcast hosts (you have to listen to these!!) 

CONNECT WITH AMANDA:
Instagram: https://www.instagram.com/gotchamama
Website: https://gotchamama.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week I'm chatting with the lovely Dr Kaylee Hackney all about how to choose your word of the year to be more intentional - fitting as we move closer and closer to 2023.

In this discussion, we chatted about:
- Why it's important to be intentional with your goal setting if you're trying to achieve work / life balance and life our life in alignment with our personal values.
- What some of Kaylee's favorite tools and methods are to become more intentional and actually recognise the priorities for your life.
- Why it's important that your word of the year aligns with your big life goals - and why you need to make time to reflect and plan what you actually want for your life (consider doing a 'dream drive!') 
- How choosing one word for the year helps us stay focused on our intention for the new year - and Kaylee shared her 2022 word of the year, which was discipline, and how that showed up for her throughout the year. 
- How do you know where to start when you're picking your word for the year.
- Once you've selected a word, how you keep that word top of mind for the entire year ahead to stay consistent so we can move towards our goals. 

CONNECT WITH KAYLEE:
Instagram: @kayleejhackney
Facebook: @KayleeHackney
Website: https://www.kayleehackney.com  

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week I'm so excited to introduce you to my friend Steph Hilfer from Viim to talk all things color and how to use it effectively in your branding. Steph has a background in psychology, Steph is a master at understanding people's relationships with brands. She has this beautiful mix of creativity and strategy and I cannot wait to share this episode with you!

During this interview we covered: 
- What are brand colours and how did Steph land on hers for Viim?
- Why color is so powerful and why it needs to be thought of intentionally in your branding for your business.
- How can we use color intentionally and make changes or tweak it as we need without it being overwhelming?
- How many colors do you actually need for your brand and how many is too many?
- The differences between all the different color codes: CMYK, HEX, RGB + Pantone.
- Why is color so powerful when it comes to telling a story and building and defining a brand?
- Tips for any entrepreneurs that are DIY'ing their design and using templates.

CONNECT WITH STEPH:
Website: getViim.com
90 Second Video; ‘Discover Your Brand’: getViim.com/discover
Read Steph's Branding Journey: getViim.com/journey

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode we're going to chat all things planning for the year ahead.

I covered my own process when it comes to planning which includes:
1. Using a yearly calendar to mark down
2. Brainstorm 12 long form content ideas and then start adding them to the calendar.
3. Consider a content repurposing strategy for that long form content, which can go out through your emails and on social media.
- Also think about how you can link that long form content to your email sequences.

I also shared some time saving tips for this festive time of the year when it comes to your social media and content framework!

LINKS MENTIONED:
- Ruthie's 2023 Wall Calendar

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content marketing, social media strategy & analytics, marketing strategy, and Google Analytics. You're going to love this episode!

We covered the following topics: 
- How to take an inventory of what is working and what isn't when it comes to your marketing efforts.
- The 4 places you should be looking when it comes to your marketing, especially after a big holiday season: Google Analytics, Email Marketing, Social Analytics & Sales/Customer Data.
- What are the high level key analytics to look at in Google Analytics? 
- The difference between 'best' traffic and 'most' traffic.
- The changes that have happened within email marketing over the last decade and what you need to think about for your own email marketing.
- Why it's important to assess whether you're actually happy with the marketing results you're getting. 

CONNECT WITH LYNDSAY:
Website: https://ellengracemarketing.com
Instagram: https://www.instagram.com/ellengracemarketing
LinkedIn: https://www.linkedin.com/in/lyndsayclements

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

It is my pleasure to introduce you to the incredible Allison Cullen today on the podcast! Allison has spent the past 15 years working as both a business manager in the music industry and a business coach in the health & wellness world. With a background in counselling and certification in Human Design, she started her podcast in 2020 when the world was in a state of disarray and she knew that fellow mommas & entrepreneurs needed to be able to make sense out of the current reality.

During this episode, we covered the following topics:
- What are the 5 types of Human Design and how can we learn more about our own energy type?
- What makes up our Human Design profile and what parts of the chart are important to know?
- What are some other ways you can leverage your Human Design in your small business?

LINKS MENTIONED:
Free Human Design Cheat Sheet: https://youdowoo.mykajabi.com/human-design-cheat-sheet
Use the code CONSISTENT for 20% off a 60 Minute Reading with Allison: https://youdowoo.mykajabi.com/offers/vF96SoJ8

CONNECT WITH ALLISON:
- Instagram: https://www.instagram.com/youdowoo

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

I'm so excited to introduce you to my good friend Madeline Hornung from Madsavvy VA! In today's episode we chat all about how a virtual assistant can support your business and your marketing... and so much more!

During this episode we cover:
- What a virtual assistant actually does and how you get different types of VA's for different skillsets / needs. 
- What questions to ask yourself before you start outsourcing to a virtual assistant for the first time. 
- How do you set your virtual assistant up for success when you have first hired them? 
- What you need to know about giving your virtual assistant feedback, especially during the first 90 days of working together. 
- The difference between a virtual assistant and an OBM and how to figure out what role you really need in your business.
- How to find the right fit for you and your personality when hiring a virtual assistant. 

Connect with Madeline here:
- Instagram:  @madsavvyva
- Website: https://www.madsavvyva.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner