The Consistency Corner: Lightening the Mental Load of Marketing

Stop looking for social media hacks when you actually need a marketing and content strategy. 

Are wondering  what that even means?

I teach content strategy, but content strategy is only the tip of the iceberg. First you need to focus on your branding. What’s your message, what are your brand details, what’s your mission? Then you need business goals. Metrics based business goals that you can apply your strategies towards. Last, that’s when we get to create a marketing strategy and content plan.  Content is just the tip of the iceberg. And the strategy, that’s all the stuff under the water that maybe other people can’t see.

If a content plan or marketing strategy sounds like something that is out of reach for your business, listen in as I share resources and services to support any budget. Once you get a strategy in place you'll have incredible insights to move your business forward, but those insights only come when you take action.  Let's stick to the process and watch the progress follow to grow your business!

Resources discussed in the show:
Content Planning Bundle to DIY your content strategy
Quarterly Content Planning VIP Session (for guided and personalized support with your content strategy)
Book a discovery call with The Consistency Corner to discuss DFY Content Services

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

What matters even more than an effective marketing strategy? The right mindset! Business coach and entrepreneur Kristy Carruthers shares her story about building a successful business on the heels of a big setback, and how you can make mindset shifts to propel you forward. 

Kristy is passionate about empowering women to create the life and business of their dreams, for themselves and their families. As an award winning entrepreneur, speaker, mentor, and podcast host, she works with women from around North America, to help them start and scale their businesses, and create freedom through entrepreneurship.

Kristy’s story and the mindset shifts she had to make in order to be successful as an entrepreneur. Listen in and we talk about how trategy alone will not give you the freedom you are looking for as an entrepreneur.

Connect with Kristy:
shecorporated.com
Podcast: onestepempire.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week on The Consistency Corner Podcast we are talking about Facebook and Instagram Ads. I think a lot business owners get really overwhelmed when thinking about ads, so we are bringing on ad agency owner and expert, Liz Boer to discuss when and how to start running paid ads. 

Liz Boer helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online courses. As a marketing strategist and sales funnel coach with over 10 years under her belt helping online businesses grow their revenue through smart automated systems, paid traffic campaigns, and direct response copy, she knows the sustainable strategy to scale new offers and existing ones. Liz has proven results from having built and consulted on over 150 funnels through her marketing agency and she loves spilling all her secrets of what’s working now on her podcast and group coaching programs.

Connect with Liz to learn more at https://lizboer.com
FACEBOOK: https://web.facebook.com/lizboerdigital/
INSTAGRAM: https://www.instagram.com/lizboer_com/
LINKEDIN: https://www.linkedin.com/in/liz-boer-576ab827/
PINTEREST: https://www.pinterest.com/lizboerdigital/_created/

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this week's episode of The Consistency Corner podcast, Ruthie shares her analogy that marketing is like salad, it takes time and sometimes it’s slow. We know in our microwave society everyone wants a quick fix, but with this mindset shift we dive into why you need to remember the long game...and why it's even more important in a less than healthy economy. 

The secret sauce is in the consistency. I’m willing to bet if you added one serving of vegetables to your lunch everyday for a year, you’ll improve your health. And when you layer on other superfoods and more water and eliminate the things that don’t serve you it will improve even more. But none of this happens over night. Or in one week. It’s the momentum and the consistency that make the difference. 

If you need support in getting consistent, connect with Ruthie on Instagram to learn about The Consistency Corner done for you or done with you services, or workshops to support you DIY your marketing strategy with consistency. 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this week's episode of The Consistency Corner Podcast we have a conversation with branding and advertising agency veteran, Cindy Haynes from EraserFarm.  In this episode, you'll understand the power (and cost) of great on brand design and investing in design before investing in ads. Plus we discuss a little bit about the creative process it takes for a designer or agency to really nail a brand's website or content.  

As the former Sr. VP of marketing for Front Burner Brands, Cindy was directly responsible for overseeing the full-service and fast-casual national restaurants, Grillsmith, Burger 21 and The Melting Pot. Prior to joining Front Burner, she was a Sr. VP for 22squared where she managed clients like Shoe Carnival and Publix Super Markets by developing branding, traffic and sales-driving campaigns. Cindy has also managed accounts such as McDonald’s, Dollar Rent-A-Car and Melitta Coffee by creating custom promotions and programs that translated national advertising into local store marketing. She brings over 25 years of leadership across retail, integrated advertising and marketing platforms. Cindy is a proud mommy of a beautiful little girl named Olivia.

Currently, as the leader of a small boutique agency, Cindy understands the struggles small business owners often face, but also knows there is power in small.  She combines her background supporting big brands in the restaurant space and as an agency leader, with the small and collaborative atmosphere her team provides to deliver powerful brand, website and content design for all types of businesses.

Connect with Cindy at:
https://eraserfarm.com or on LinkedIn 

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On episode 68 of The Consistency Corner Podcast we are talking about how systems can support you with onboarding and hiring, and why that is so important for consistency in your brand. Online business manager Tricia Tzikas shares how she supports her clients with systems, including systems to support your brand through hiring. 

Tricia is an Online Business Consultant, Systems Expert, and Chief Operating Explorer based in Augusta, Maine. She helps online coaches & educators stop spinning their wheels and align their behind-the-scenes with the business and life they actually want.  

Connect with Tricia and learn more at www.triciatzikas.com or on Instagram @triciatzikasandco

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On Episode 67 of The Consistency Corner Podcast we are talking with Manifestation expert Stephanie Keith about manifestation, overcoming fear and limiting beliefs and taking inspired action.

Stephanie Keith is the founder and CEO of Law of Attraction Tribe LLC, host of the Law of Attraction Tribe Podcast, creator of the Manifest it Now app, and author of Trust the Universe. After more than a decade in the corporate world, Stephanie broke free from the 9-5 grind to create a life filled with freedom and joy. Her mission is to help other women do the same and manifest a life they don’t need a vacation from.

Connect with Stephanie:
Instagram: @lawofattractiontribe
https://thelawofattractiontribe.com/

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this week's episode of The Consistency Corner Podcast I am serving as a brainstorming buddy and coach for my friend and health coach,  Kathy Mead Fronheiser. Listen in and get inspired to brainstorm your own content through brainstorming exercises that I use with my clients. Learn what you can expect to work through in a content planning session or brand audit with The Consistency Corner. 

We discuss:

• Brand Content Pillars
• Business Goals
• Top of funnel activations (reels, SEO/Blog/ paid ads/podcast tour/networking events/tiktok, some posts, Pinterest)
• Middle of funnel activations (posts, stories, email newsletter, blog, freebies)
• Bottom of funnel and launch plan when you are “always launching” (email, posts, stories, close friends, DMs)
• Tapping into your zone of genius.  Type of content that you enjoy creating, topics you are passionate about, ways you enjoy serving…just like fitness…let’s make it FUN! 

Kathy is a Wellness Coach for busy women over 40. She is passionate about helping YOU create better health through FUN, DO-ABLE and SUSTAINABLE habits. She is a great listener and genuinely wants you to be successful. 

She has a Master’s Degree in Exercise Science and has been a Certified Health Coach for over 15 years. She's worked with ALL KINDS of people! What she's learned is that each of us have ways we can make small improvements to achieve BIG results in our lives. Unfortunately, these small steps aren’t SEXY .. but, they do WORK! 

If you think it’s impossible to be TONED and STRONG at any age, Let her prove you wrong!

Connect with Kathy:
@kathy_mead_fronheiser
www.kathymeadfronheiser.com

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This week on The Consistency Corner Podcast we sit down with the founding members of The Retailer Roundtable to discuss unique holiday challenges (and solutions) for product based business.
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With over 45 years of retail experience, Ruthie Sterrett, Nina Gibson and Kristin Fisher get that feeling of holiday dread. You just want to enjoy your precious summer, because you know the madness is coming. ⁠
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But running a product based business isn't easy in any season. ⁠
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You have great products, your customers love you, but it feels like you are invisible in a super saturated market. How do people learn to love your stuff if they don’t know your brand exists? ⁠
The social media struggle is real. You have inventory to buy, stock to organize, orders to fill, customers to help and a million other things to do, how do you stay consistent on social media in a way that cuts through the noise? ⁠
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If this sounds like the things that keep you up at night, you've got to join us in the Christmas in July Workshop and get ahead of the hustle. ⁠

Grab a seat at The Retailer Roundtable
Follow on Instagram @retailerroundtable

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

How do you grow your business with out spending thousands on ads? Or how do you make a lasting impression on the clients you worked so hard to attract?

High Touch Marketing. On this episode we are talking about high touch marketing strategies to  organically grow your business with business coach, Amanda Walker. 

Amanda Walker is a Certified Master Coach who inspires coaches to become better coaches. Amanda is passionate about helping coaches and online service based business owners get their clients massive results in order to grow a profitable coaching practice.

Connect with Amanda and learn more:
www.amanda-walker.com
Instagram: @awalkmyway

Join the next Marketing Mixer, a virtual networking event for mom founders. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner