The Content Coalition

In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore.

ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.

Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.

Tune in as Adam shares the exact content and email strategies he’s implemented at ParaCore that further solidifies him as an authority figure in the PPC space.

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This episode is sponsored by Trainual. The most efficient way to onboard new employees, make training easy, systemize your processes, and get your business out of your brain.

CLICK HERE to check them out.

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In this episode:

• [01:51] Learn Adam’s strategy that grabbed the attention of his target market while presenting himself as the PPC authority figure
• [03:27] How ParaCore gets a ton of qualified leads in their niche by creating content based on third party platforms
• [06:33] ParaCore’s content strategy from A to Z
• [08:48] 1 actionable thing to implement within the next 48 hours
• [12:43] Adam’s formula for creating impactful emails with their highest open rate
• [18:31] 2 major partnerships that ParaCore developed and how those led to exponential growth  

Links/resources mentioned:

• https://www.paracore.com/
• https://unbounce.com/
• https://www.callrail.com/
• http://trainual.thecontentcoalition.com

Connect with Adam:

• https://confirmsubscription.com/h/r/A22F51CE751326A6
• https://trainual.grsm.io/AdamArkfeld
• https://twitter.com/Arkfeld
• https://www.facebook.com/AdamArkfeld

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 009.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual.

Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris' third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes. Chris and his team are on a mission to systematize 25,000 small businesses through their technology.

Tune in as Chris shares more about Trainual and its content marketing strategies.

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This episode is sponsored by Trainual. The most efficient way to onboard new employees, make training easy, systemize your processes, and get your business out of your brain.

CLICK HERE to check them out.

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In this episode:

• [02:19] What Trainual is and how they empower businesses
• [03:40] How content marketing accelerated the growth of Trainual
• [04:45] Trainual’s content marketing strategy since day 1
• [07:30] How this startup’s launch created tons of buzz that led to lots of content creation
• [08:39] How Trainual released all their front-loaded content and got their messaging out
• [12:29] Learn the detailed strategy for one of Trainual’s Facebook Ads that you can apply
• [13:50] Find out which retargeting strategy works best and how to implement it
• [15:46] How Trainual utilizes written content as part of it’s content marketing strategy
• [16:55] 1 actionable thing to implement within the next 24 hours
• [20:25] Other tips for creating and repurposing content

Links/resources mentioned:

• https://trainual.com/
• https://zapier.com/

Connect with Chris:

• https://twitter.com/chrisronzio
• https://www.facebook.com/chrisronzio
• https://www.instagram.com/chrisronzio/
• https://www.linkedin.com/in/chrisronzio

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 008.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Will Curran, Chief Event Einstein of Endless Events.

Will built an incredible agency that serves as the Einstein of events. They’re here to create the equation for your next event. Endless Events is an AV and event production company that’s about 10 years old, has helped hundreds of clients and thousands of attendees, and has a nearly perfect net promoter score from their clients.

Tune in as Will discuss on how he uses automation and tracking to understand more about video podcast and talks about the importance of generating, nurturing, and closing leads that come from your video or audio podcast.

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This episode is sponsored by Hubspot. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”

CLICK HERE to check them out.

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In this episode:

[01:42] How #EventIcons was created and became a video podcast [04:12] Will explains about how they do live interviews with their guest [05:26] The use of webinar in video podcasting and how they track their content [07:51] The story of how they met a client and how it became a lead gen [11:13] Will explains how he utilizes Hubspot and its uses [14:13] How to start a video or audio podcast [17:43] How you can use free tools and figure out ways to create your offer in improving your podcast [20:40] Will shares his favorite podcast [23:14] 1 actionable thing to do in the next 24 hours

Links/resources mentioned: https://offers.helloendless.com/eventicons https://mailchimp.com/ https://www.hubspot.com/

Connect with Endless Events: https://twitter.com/helloendless https://www.facebook.com/helloendless https://www.youtube.com/helloendless https://www.linkedin.com/company/helloendless/

Connect with Will: http://twitter.com/itswillcurran http://instagram.com/itswillcurran http://facebook.com/thewillcurran https://www.linkedin.com/in/willcurran/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/

Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 007.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The Veronique Agency.

Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line.

The James Agency has worked with notable brands such as Hotel Valley Ho, Mountain Shadows, Tilted Kilt Pub & Eatery, Spinato’s Pizzeria, Marriott International, Epoch Residential, Fox Restaurant Concepts, among others.

Tune in as we discuss brand persona and its relevance to your marketing initiatives. Veronique also shares a bunch of questions that you can reflect on to come up with your brand persona.

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This episode is sponsored by Design Pickle. Transform your business and automate creativity by integrating Design Pickle’s unlimited, cloud-based graphic design into your workflow.

CLICK HERE to check them out.

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In this episode:

[01:56] How The James Agency works with different clients [07:02] The current trends across Veronique’s clients that stands out [10:16] A story where a client doesn’t have a “personality” to resonate to its customers [12:51] 1 actionable thing to implement within the next 48 hours

Links/resources mentioned: https://thejamesagency.com/

Connect with Veronique: https://twitter.com/thejamesagency https://www.facebook.com/TheJamesAgency/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/

Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 006.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Harry Duran - Founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy.

As Host of the popular Podcast Junkies on iTunes since 2014, Harry has had conversations with over 185 interesting and engaging podcast personalities including Pat Flynn (host of Smart Passive Income), Cliff Ravenscraft, Lea Thau (host of Strangers), and Jordan Harbinger, (host of The Art of Charm), just to name a few.

Tune in and prepare to take notes as Harry shares simple but really important strategies to make your podcast stand out along with the most impactful piece of content that you should pull out from your episodes to gain more listeners.

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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK HERE to check them out.

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In this episode:

[01:22] What does FullCast do [03:52] Harry’s thoughts on Alexa Skills and it's impacts on podcasts [08:29] The most effective piece of content to pull out from your episodes [09:50] Harry's current favorite podcasts [10:19] 1 actionable thing to implement within the next 48 hours

Links/resources mentioned:

http://fullcast.co/

Connect with Harry:

https://twitter.com/HarryDuranFC https://instagram.com/HarryDuranFC

Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger

Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 005.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Dan Tyre, Director of HubSpot - a developer and marketer of software products for inbound marketing and sales.

Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams.

An authority on inbound marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success.

Tune in as Dan talks about the biggest content marketing and sales strategies that helped lead to HubSpot’s success

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The episode is sponsored by HubSpot. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”

CLICK HERE to check them out!

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In this episode: [02:54] Dan’s sales and marketing background [5:40] The ins and outs of entrepreneurship [7:03] The reason why HubSpot chose him for the job [8:03] HubSpot’s growth journey in becoming one of the top softwares in the industry [12:52] Everything you need to know about “shmarketing” [13:44] The #1 way to provide information to your audience while also generating leads [15:19] The power of “Freemium” [18:25] The process of flywheel [21:58] The importance of transparency in marketing, and how it’s achieved [24:24] The diversity and inclusion statistics at HubSpot [27:36] Dan’s book, Inbound Organization [35:45] 1 actionable thing to implement within the next 48 hours

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Links/resources mentioned: Galvanize - https://www.galvanize.com/campuses/phoenix Inbound Organization - https://www.inboundorganization.com/media-partner-kit HubSpot - http://hubspot.thecontentcoalition.com

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Connect with Dan https://www.linkedin.com/in/dantyre01/ https://www.instagram.com/dantyre1/ https://twitter.com/@dantyre

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/

Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 004.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth.

Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers.

Tune in to learn how Chris shares specific and actionable tactics that he and his team apply to GoDaddy’s content marketing strategy to remain top of mind.

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This episode is sponsored by Repurpose House. Click Here to check them out!

Get more leads with your existing content by turning it into unlimited videos & images.

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In this episode:

[01:04] Christopher shares his background [05:13] The ins and outs of GoDaddy’s blog, ‘The Garage’ [06:21] The types of content marketing that Chris manages at GoDaddy [09:20] The exact “obsessive tracking” strategies GoDaddy has implemented to analyze, optimize, and improve their content marketing results [10:50] The top recommended tools for tracking your content marketing efforts [11:29] The latest trends in the content marketing space [14:47] How to turn YouTube views to leads [18:39] 1 actionable thing to implement within the next 48 hours for your content marketing strategy

Links/resources mentioned: https://www.godaddy.com/garage/ https://www.youtube.com/user/GoDaddy https://www.linkedin.com/company/godaddy

Connect with Chris https://twitter.com/@ccarfi https://www.facebook.com/GoDaddy/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/

Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 003.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

There’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT.

PR is a tactic that’s part of a bigger content marketing strategy. To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy.

Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts including traditional media relations, crisis communications, internal communications, community outreach and more.

Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.

Among many awards, Melissa was named the top female PR professional in Arizona by Arizona Foothills Magazine in 2018.

So tune in as Melissa shares why storytelling is important for your brand, how to get picked by national media, and valuable insights when pitching.

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This episode is sponsored by Content Cucumber. Custom content writing for visionaries with lots of ideas and not a lot of time

cucumber.thecontentcoalition.com

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“When you can get that earned media and you can repurpose the heck out of it, that is CRUSHING IT” - Melissa DiGianfilippo @Serendipit ________

In this episode:

[02:00] The differences you need to know between PR & content marketing [06:37] Why digital content is way better than traditional media [07:19] Everything you need to know about Byline content [09:50] How Melissa got into PR [10:25] What you need to understand about storytelling [11:10] 1 tip to hone in on your story [12:03] Her top suggested PR tools [14:37] How to be an expert source and get picked by national media [15:49] Best practices for IGTV [17:08] More tips when using a PR agency or pitching [17:55] Melissa’s favorite PR moment [19:25] 1 actionable thing to implement within the next 48 hours for your content marketing strategy

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Links/resources mentioned:

https://www.cision.com/us/ https://service.prweb.com/home/

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Connect with Melissa

https://www.instagram.com/melissadflip/ https://twitter.com/serendipit https://serendipitconsulting.com/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

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Connect with Shaina

https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 002.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics -  a digital marketing company which partners with schools to train young adults.

Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture. When it comes to getting content seen, him and his team are the pros. Not to mention … Dennis co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.

Dennis has also been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News.

So tune in as Dennis gives away some of his secrets on how to properly repurpose your content in this omni-channel digital marketing space we live in, and how you can apply it to your content marketing strategy too.

“Analytics is optimizing. It’s figuring out why something is or isn’t working and therefore what you should” - @dennisyu

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This episode is sponsored by Repurpose House. Click Here to check them out!

Get more leads with your existing content by turning it into unlimited videos & images.

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In this episode:

• [03:43] BlitzMetrics and its incredible background
• [06:45] The #1 content you should repurpose on Facebook
• [10:03] How to properly repurpose your greatest hits
• [11:50] The only size you should make your content on Facebook, LinkedIn, & Twitter
• [14:16] What types of content should be produced professionally or “organic feeling”
• [23:35] 1 actionable thing you can implement for your content strategy in the next 48 hours

Connect with Dennis:

• https://www.facebook.com/BlitzMetrics/
• https://www.linkedin.com/in/dennisyu/
• https://twitter.com/dennisyu
• https://www.facebook.com/getfound/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 001.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

I’m Shaina.

I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads!

Now, I know a lot, but I certainly don’t know it all. So, I made it my mission to talk with content kings, queens, and bosses to learn as much as I could about crushing content marketing and I’m taking you along with me.

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

CONNECT WITH SHAINA:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger

CONNECT WITH REPURPOSE HOUSE

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo
• https://www.instagram.com/RepurposeHouseCo