The Content Coalition

In this episode of The Content Coalition, we interview Story Knight, Founder & Partner of Net101, a digital marketing, SEO and consulting services agency.

Stormy began Net101.com in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, Net101.com soon branched out into web design and hosting.

In 1997 she started bargaintravel.com and in 2000 began to work full-time on ranking BargainTravel well in the highly competitive travel sector. Later in 2011, she sold BargainTravel to return to consulting under Net101, adding marketing technology opportunities for small business to her consulting and training practice.

Tune in as Stormy shares her in-depth knowledge about chatbots and how you can leverage this strategy for lead generation, optimized customer service, and even conversion rates of up to 80%.

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This episode is sponsored by ActiveChat. Chatbots for business, support and marketing

CLICK HERE to check them out.

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In this episode:

• [02:01] Stormy’s humble beginnings and how she started building Net101
• [04:07] Data-tracking strategies and the top numbers to look for
• [08:46] Stormy explains what a chatbot is, the 2 types of chatbots, and how it’s been helping businesses
• [13:55] Learn the tools that you can use to get started using chatbots
• [16:30] How you can use a chatbot as a lead generation service and land an 80% conversion rate
• [25:08] How you can integrate Facebook Messenger as a chatbot on your website
• [29:26] 1 actionable thing to implement in the next 48 hours

Link/Resources mentioned:

• https://analytics.google.com/
• https://mobilemonkey.com/
• https://chatfuel.com/
• https://manychat.com/
• https://www.messenger.com/
• https://www.drip.com/
• https://convertkit.com/

Connect with Stormy:

• https://twitter.com/net101training
• https://www.linkedin.com/in/stormyknight/

Connect with Net101:

• https://net101.com
• https://www.facebook.com/netonezeroone/
• https://www.linkedin.com/company/net101-com/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 019.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Dallin Nead, StorySeller and Video Marketing Expert at Content Supply, a story-driven content marketing agency.

Dallin has worked in corporate, travel, film and broadcast video production serving major brands like Carnival Corp, Princess Cruises, U.S. Marines Corp., and Teachable. He traveled the globe using video and content to capture stories he's proud of that actually make a difference in people's lives and in the legacy for a business.

Tune in as Dallin shares his origin story and the framework that you can use to figure out your own “origin story” and create evergreen content for your brand.

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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK HERE to check them out.

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In this episode:

• [03:36] Dallin’s humble beginnings and what led up to Content Supply
• [07:45] The planning process that they do to create content for their clients
• [10:06] How to figure out your “story bits” in your life that will be the basis for your content
• [12:07] The formula of a great “origin story” video to resonate with your audience
• [15:25] Learn the “Oprah Effect” to create ongoing content for your social media platforms
• [19:22] Dallin’s storytelling tips that you can do without hiring a production company
• [24:02] Dallin’s exact strategy for people who are just starting to do live videos
• [27:07] 1 actionable thing to implement in the next 48 hours

Link/Resources mentioned:

• https://www.originstoryvideo.com/go
• https://www.clickfunnels.com/

Connect with Dallin:

• https://www.dallinnead.com/
• https://twitter.com/dallinnead
• https://www.instagram.com/dallinnead/
• https://www.facebook.com/dallinnead
• https://www.youtube.com/user/djewnead

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 018.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Joe Howard, Head Buff at WP Buffs.

WP Buffs is a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you're looking after 1 site or 1000, they’ve got your back!

Joe also runs WPMRR, a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Or you can just tune into The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue.

Tune in as Joe shares his top tools and  strategies on how you can rank higher on Google through both on and off-page SEO and by taking advantage of “low hanging fruit” keywords.

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 This episode is sponsored by WP Buffs. 24/7 WordPress websites maintenance.

CLICK HERE to check them out.

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In this episode:

• [03:49] Joe’s thoughts on keyword research and whether or not this truly matters in your marketing
• [06:58] What are “low hanging fruit” keywords, and how to find them using a specific recommended tool
• [10:30] Joe shares what Off-Page SEO is and how it can affect your Google ranking[17:48] Learn Joe’s top ranking blog article that allots for about 25% of all their website traffic
• [23:36] 1 actionable thing to implement in the next 48 hours

• [24:00] Learn the tools that you can use to do your own keyword research and see your domain authority
• [30:06] BONUS: The challenge of managing a business with 24/7 system support
• [33:48] BONUS: How Joe manage a remote team with different timezones

Link/Resources mentioned:

• https://www.semrush.com/
• https://ahrefs.com/
• https://www.godaddy.com/
• https://www.teamwork.com/
• https://www.hubspot.com/
• https://slack.com
• http://moz.com

Connect with Joe:

• https://twitter.com/JosephHHoward
• https://www.linkedin.com/in/josephhirschhornhoward/

Connect with WP Buffs:

• https://wpbuffs.com/
• https://wpmrr.com/
• https://wpmrr.com/podcast/
• https://twitter.com/thewpbuffs
• https://www.instagram.com/wpbuffs/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 017.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Alban Brooke, Head of Growth of Buzzsprout.

Buzzsprout is a user-friendly podcast hosting and analytics platform. They’ve Buzzsprout helped over 100,000 people start their own podcast, and it’s a great way to host, promote, and track your show.

Alban is passionate about helping people get their message out to the world. Podcasting is a great avenue to be able to do that! He then took that drive and wrote a podcasting guide that's been read over 400,000 times. Currently,he lives in Jacksonville Beach, Florida with his wife and daughter.

Tune in as Alban shares the common mistakes that you can avoid when starting your own podcast, and some ways that you can seriously monetize your show!

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 This episode is sponsored by Buzzsprout. Podcast hosting and a whole lot more.

CLICK HERE to check them out.

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In this episode:

• [02:27] Buzzsprout’s humble beginnings and ultimate path to exponential growth
• [03:12] Learn the common pitfalls or mistakes that podcasters make, and how you can avoid them with your show
• [05:05] The #1 reason podcasting is booming
• [07:21] On of the best, proven tools to monetize your podcast with loyal followers
• [12:48] 1 actionable thing to implement in the next 24 hours
• [14:17] Alban’s recommended app to advertise on your show

Link/Resources mentioned:

• https://www.patreon.com/
• https://overcast.fm/

Connect with Alban:

• https://twitter.com/albanbrooke
• https://www.instagram.com/albanbrooke/

Connect with Buzzsprout:

• https://www.buzzsprout.com/
• https://twitter.com/buzzsprout
• https://www.facebook.com/buzzsprout

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 016.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

Since filming this original interview, Jaclyn Mellone and Jessica Stansberry have transitioned from the All Up In Your Lady Business Podcast to their own individual shows! Jaclyn's is the Go-To Gal podcast, and Jessica's is the GRIT podcast. Be sure to check them both out.

In this episode of The Content Coalition, we interview Jaclyn Mellone & Jessica Stansberry, previously the Co-Hosts of All Up In Your Lady Business.

All Up In Your Lady Business was a podcast that talked about how they built a community of female entrepreneurs by helping them grow their own businesses.

Jaclyn works with entrepreneurs to help them package their expertise into irresistible offers. She is a coach, speaker, and host of the Go-To Gal podcast. She's been featured in Entrepreneur, Reader's Digest, Parents, Well + Good and in dozens of podcasts and radio appearances.

Jessica is a content marketing strategist for rockstar business owners who are ready to up-level and start using content to market their business on autopilot.

Tune in as Jaclyn and Jessica share the 3 ways that you can monetize your podcast even if you have a small following, and their exact strategies that you can do to build up your audience and grow your own community.

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This episode is sponsored by Podcast Websites. Taking care of the tech.

CLICK HERE to check them out.

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In this episode:

• [02:46] Jaclyn & Jessica’s “love story” from having separate businesses to starting a podcast together
• [05:35] Learn how they acquired their first sponsors for their podcast despite having less than 500 downloads per episode
• [08:07] How working with this affiliate sponsor makes them more money per month and the “endorsement style” ad that they do to promote it
• [10:45]  The technique on how their podcast organically brings their audience to their businesses
• [12:09] What it’s like to have a co-host and how they leverage disagreements to attract more listeners, get them engaged, and create more content
• [15:25] The latest strategies that they put on the podcast to showcase their brand
• [19:27] 1 actionable thing to implement in the next 24 hours  

Link/Resources mentioned

• https://convertkit.com/
• http://allupinyourladybusiness.com/

Connect with Jaclyn

• https://www.facebook.com/jaclynmellone/
• https://www.instagram.com/go.to.gal/
• https://jaclynmellone.com/

Connect with Jessica

• https://www.facebook.com/heyjessicallc/
• https://www.instagram.com/jessicastansberry/
• http://jessicastansberry.com/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 015.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Brad Martineau, Chief Baller and Co-Founder of SixthDivision.

His journey in marketing automation for small business began as the 6th employee at the software company that created the category of marketing automation for small business, Infusionsoft. After leading customer success and product development, Brad left Infusionsoft to start SixthDivision and PlusThis.

SixthDivision is recognized as one of the top marketing automation agencies in the world that has served thousands of businesses helping them better design, architect, and implement marketing automation tools to grow revenue, save time, and ultimately use automation to build a business they actually want.

Tune in as Brad shares his key framework-system strategy that consistently generates 7 figures every year for SixthDivision. He also shares how to leverage your content in the client’s journey in order to generate more sales for your business.

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This episode is sponsored by SixthDivision. We make automation easy 

CLICK HERE to check them out.

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In this episode:

• [03:13] The difference between “automatic” and “automated” when building your customer journey
• [05:53] What it means to have a framework and system for everything, and how to implement this
• [07:05] Brad’s secret on how he makes 7 figures consistently year over year
• [10:00] Behind the scenes of a client’s journey, and how to optimize these results
• [12:51] The step-by-step framework for your content
• [24:40] How to better prepare your clients for a sales conversation
• [27:15] Is there really a “sweet spot” on touch points from booking a sales call to actually getting it?
• [35:30] How to “intrigue-optimize” your content to increase excitement over your product
• [37:15] 1 actionable thing to implement within the next 24 hours

Link/Resources mentioned:

• https://keap.com/
• https://www.sixthdivision.com/

Connect with Brad

• https://www.facebook.com/iambardley
• https://www.instagram.com/bradmartineau
• https://www.linkedin.com/in/bradmartineau
• https://www.twitter.com/bradmartineau

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 014.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Russ Perry, Founder and CEO of Design Pickle.

Design Pickle is a flat-rate, unlimited graphic design service. Founded in 2015, Design Pickle was born from the idea that everybody needs access to seamless, reliable and professional graphic design on a consistent basis.

Russ has successfully scaled Design Pickle from 2 employees to over 200, with thousands of global clients and over $10 million in annual recurring revenue. Additionally, he mentors creative entrepreneurs to level-up their lives through The Creative Syndicate. Russ co-hosts the Good To Be Home Podcast with his wife Mika, and is the author of The Sober Entrepreneur.

Tune in as Russ shares his story on how his weekend with podcasting extraordinaire, John Lee Dumas, transformed The Russ Perry Show a successful podcast with a specific, next level niche.

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This episode is sponsored by Design Pickle. Transform your business and automate creativity by integrating Design Pickle’s unlimited, cloud-based graphic design into your workflow.

CLICK HERE to check them out.

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In this episode:

• [03:44] How a day with John Lee Dumas completely transformed the idea of Russ’ show .
• [06:50] Learn the #1 factor that led to the success of  the Russ Perry Show[09:48] Why entrepreneurs are screwed from day 1, according to Russ
• [11:40] Discover the upcoming monetization strategies and funnels for his podcast that you can also follow
• [14:45] Russ’ vision of bringing a lifestyle brand to a term that became his passion[16:17] Whether or not it’s valuable to  air your show live
• [19:21] 1 actionable thing to implement in the next 24 hours to improving one’s content

Link/Resources mentioned

• design.thecontentcoalition.com
• https://www.clickfunnels.com/

Connect with Russ

• https://www.instagram.com/russperry
• https://soberentrepreneur.com/
• https://russperry.co/
• https://twitter.com/russperry

Connect with Design Pickle

• https://www.instagram.com/designpickle/
• https://www.facebook.com/designpickle

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 013.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Vince Reed, Founder of SetUpMyAds.com.

SetUpMyAds.com is a digital agency for business owners seeking more traffic and leads. Today, Vince has created a digital real estate empire as the Founder of Internet Traffic Factory, Author of Internet Traffic And Leads, International Speaker, host of Internet Traffic Jam, creator of Internet Traffic Live Events and SetUpMyAds.com.

Tune in as Vince shares his top strategies on how to monetize your ads by working with Facebook’s algorithm to generate leads & customers. Get ready to take notes as he covers the exact steps to take  your campaigns to the next level.

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This episode is sponsored by Hubspot. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”

CLICK HERE to check them out.

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In this episode:

• [03:32] Learn the initial steps to run ads while getting your products and services sold
• [04:58] Vince’s thoughts about “niching-down” and why you should not put yourself in a box
• [05:55] The new way of “give strategy” that you can do to your business
• [10:11] The best strategies to understand if your ads are performing at their best
• [13:35] Is there really a “sweet spot” on video length for ads?
• [15:08] How his agency SetUpMyAds.com helps entrepreneurs generate leads & customers for their businesses
• [15:15] 1 actionable thing to implement within the next 48 hours

Links/resources mentioned:

• https://www.vincereed.com/
• http://setupmyads.com

Connect with Vince:

• https://www.facebook.com/VinceReedLive/
• https://twitter.com/vincereedlive
• https://www.instagram.com/vincereedlive/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 012.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Mark Asquith, CEO and Co-founder of Rebel Base Media.

Rebel Base Media is a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. The company creates technology and solutions that helps podcasters to find, amplify and build influence around their unique voice.

Tune in as Mark talks more about his current venture Podcast Websites, the benefits of having a website for would-be podcast hosts, why podcasting is like a journey toward personal development, and more.

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This episode is sponsored by Podcast Websites. Taking Care Of The Tech.

CLICK HERE to check them out.

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In this episode:

• [01:32] Learn how Podcast Websites started and Mark’s backstory
• [02:36] How the agency grew into a successful software and digital service business
• [04:48] A little tease of their upcoming projects that are very beneficial to would-be podcast hosts
• [06:24] Why having a website is important for a podcast
• [09:00] Learn how a website a must for monetization, lead capturing, and even risk management
• [13:09] Discover the other features of Podcast Websites both front and back-end
• [16:18] Mark’s top recommended podcasts to listen to
• [18:08] 1 actionable thing to implement in the next 24 hours

Links/resources mentioned:

• https://rebelbasemedia.io/
• https://wordpress.com/
• https://mailchimp.com/

Connect with Mark:

• https://twitter.com/MrAsquith
• https://www.facebook.com/MrAsquith
• https://www.linkedin.com/in/markasquith/
• https://www.instagram.com/MrAsquith/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 011.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Spring Barnickle, Chief Marketing Officer of JJ Virgin and Associates.

JJ Virgin & Associates is a content marketing company focused on health and nutrition. Their mission is to empower and encourage people ages 40+ who have struggled with their weight or other health issues to find life-changing solutions. They offer a variety of state-of-the-art online programs, as well as protein shakes, bars, and supplements.

Spring’s past experience includes writing and creating marketing websites for 15 years, starting a commercial kitchen built around one of the most successful food-based Kickstarter campaigns to date, and ghostwriting multiple books and cookbooks.

Tune in as Spring reveals how they target leads with the use of various lead magnets and offerings to make the customer invested to their brand. You’ll also learn the types of content they produce to support their marketing efforts and much more.

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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK HERE to check them out.

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In this episode:

• 03:10] Learn how Spring got into the JJ Virgin & Associates and a little of her backstory
• [07:29] The big goal of JJ Virgin and Associates and their upcoming membership site
• [09:39] How this massive brand manages a fully remote team  
• [12:45] Learn their exact strategies for targeting leads using “freebies” and more
• [15:11] Upcoming lead magnets for their upcoming membership site
• [17:00] Spring’s suggestions for people who don’t have physical products to sell
• [18:16] The types of content they produce to support their marketing efforts
• [19:18] 1 actionable thing to implement in the next 48 hours

Links/resources mentioned:

• https://jjvirgin.com/
• https://asana.com/
• https://slack.com/

Connect with JJ Virgin and Associates:

• https://www.instagram.com/jj.virgin/
• https://www.facebook.com/JJVirginOfficial/
• https://www.pinterest.com/jjvirgin/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 010.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.