The Content Experiment Podcast

Chances are you’ve heard about how important email is to your content and marketing strategy. Maybe you even send regular emails to your audience or have a welcome sequence for new subscribers. That’s one step in the right direction but there’s so much more you can do with your emails. 

On this week’s episode of the Stories in Small Business podcast, I’m sharing five big ways email marketing can boost your content strategy and your connection with your audience. I’ll give you some really specific examples of how you can take your email list to the next level, providing more support and staying top-of-mind with your subscribers

Tune in now!

Mentioned in This Episode

• Episode 14: Why Email Marketing is More Important Than Social Media
• ActiveCampaign
• MemberVault

Do you ever feel like you're creating content--but not getting any traction from it at all? Or maybe the old blog posts and videos you've created just aren't getting the views that they once did. Chances are, it's because you're not using SEO, search engine optimization, to your advantage. It's time to get your content noticed through SEO.

This week on the Stories in Small Business podcast, I'm talking with Meg Casebolt of Love at First Search about what SEO looks like for small business owners and how to create content that people are actually searching for. Not only that, but she shares with us how to know what words people are looking for when it comes to online search. (Here's a tip: It's not that super-creative yet random title you created for yourself.)

Meg is ridiculously smart when it comes to search traffic, Google Analytics and all things SEO. She's sharing some free tips and tricks you can use to improve your SEO right now, tells us how to repurpose content that we're getting found for right now (even if we no longer want to get found for that content) and how to truly get your content working for you.

Tune in now and get access to Meg's free SEO Starter Kit!

Mentioned in This Episode

• Free SEO Starter Kit
• Free Content Strategy Clarity challenge

About Meg Casebolt

Meg Casebolt is an SEO specialist, digital strategist and founder of Love at First Search.

She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman's suit (without the wedgie).

Do you ever feel like you’re creating content--but not getting any traction from it at all? Or maybe the old blog posts and videos you’ve created just aren’t getting the views that they once did. Chances are, it’s because you’re not using SEO, search engine optimization, to your advantage. It’s time to get your content noticed through SEO.

This week on the Stories in Small Business podcast, I’m talking with Meg Casebolt of Love at First Search about what SEO looks like for small business owners and how to create content that people are actually searching for. Not only that, but she shares with us how to know what words people are looking for when it comes to online search. (Here’s a tip: It’s not that super-creative yet random title you created for yourself.)

Meg is ridiculously smart when it comes to search traffic, Google Analytics and all things SEO. She’s sharing some free tips and tricks you can use to improve your SEO right now, tells us how to repurpose content that we’re getting found for right now (even if we no longer want to get found for that content) and how to truly get your content working for you.

Tune in now and get access to Meg’s free SEO Starter Kit!

Mentioned in This Episode

• Free SEO Starter Kit
• Free Content Strategy Clarity challenge

About Meg Casebolt

Meg Casebolt is an SEO specialist, digital strategist and founder of Love at First Search.

She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman’s suit (without the wedgie).

This is an uncertain time for parents, families and business owners alike--no matter what kind of business you're in or how old your children are. Workers are being sent home from work, both with and without pay, children are doing school work remotely, businesses are closing their doors and we're all being asked to limit contact with others.

For me, it feels a lot like business as usual since I work from home. But now I have a teenager at home all day with me. I'm thankful that she's a teenager but it still looks and feels different at home each day.

I think there's a lot of opportunity here during this crisis and I want to share some thoughts with you. I've been just as caught up in the news and worry as the next person, not knowing what tomorrow will look like. But I've spent too many years of my life in a negative mindset, something I overcame years ago. I refuse to go back there, and I'm dedicated to looking forward with a mindset of hope and opportunity.

Though it may not feel like there's much opportunity or hope right now as many small business owners are losing work--contracts are being put off, events have been cancelled, people aren't buying and there's no foot traffic in stores.

But something I've been talking about for a long time IS possible for you...to get your business online. As a business owner, you get to decide what happens to your business. As a micro-business, you get to decide how you react and how to pivot to weather this storm.

Tune in to this bonus episode of the Stories in Small Business podcast for tips and ideas on how you can continue with business in this uncertain time.

Mentioned in This Episode

• Content Strategy Clarity challenge

This is an uncertain time for parents, families and business owners alike--no matter what kind of business you’re in or how old your children are. Workers are being sent home from work, both with and without pay, children are doing school work remotely, businesses are closing their doors and we’re all being asked to limit contact with others.

For me, it feels a lot like business as usual since I work from home. But now I have a teenager at home all day with me. I’m thankful that she’s a teenager but it still looks and feels different at home each day.

I think there’s a lot of opportunity here during this crisis and I want to share some thoughts with you. I’ve been just as caught up in the news and worry as the next person, not knowing what tomorrow will look like. But I’ve spent too many years of my life in a negative mindset, something I overcame years ago. I refuse to go back there, and I’m dedicated to looking forward with a mindset of hope and opportunity.

Though it may not feel like there’s much opportunity or hope right now as many small business owners are losing work--contracts are being put off, events have been cancelled, people aren’t buying and there’s no foot traffic in stores.

But something I’ve been talking about for a long time IS possible for you...to get your business online. As a business owner, you get to decide what happens to your business. As a micro-business, you get to decide how you react and how to pivot to weather this storm.

Tune in to this bonus episode of the Stories in Small Business podcast for tips and ideas on how you can continue with business in this uncertain time.

Mentioned in This Episode

• Content Strategy Clarity challenge

You need content to have a content strategy, right? What if I told you that some of the most important parts of your content strategy aren't your content at all? (Say WHAT!?)

It's true. You can publish content all day and all night and it won't matter unless you have the four things that I talk about on this week's episode of the Stories in Small Business podcast.

Too many business owners are publishing content just to say that they're being consistent and visible. But it's just a waste of time if you're not doing it right. It's costing you time and money (and probably some grey hairs and time with your family) to publish all the content--and you're not seeing the increase in engagement, followers or sales.

Tune in this week as I talk about the four most important parts of your content strategy. Thankfully some of these are really quick shifts you can make, though others will take a bit more time.

Mentioned in This Episode

• Content Strategy Clarity free challenge
• Client Journey eBook
• Episode 30: How to Build Your Social Strategy with Andrea Jones
• Episode 13: How to Increase the Reach of Your Content

You need content to have a content strategy, right? What if I told you that some of the most important parts of your content strategy aren’t your content at all? (Say WHAT!?)

It’s true. You can publish content all day and all night and it won’t matter unless you have the four things that I talk about on this week’s episode of the Stories in Small Business podcast. 

Too many business owners are publishing content just to say that they’re being consistent and visible. But it’s just a waste of time if you’re not doing it right. It’s costing you time and money (and probably some grey hairs and time with your family) to publish all the content--and you’re not seeing the increase in engagement, followers or sales.

Tune in this week as I talk about the four most important parts of your content strategy. Thankfully some of these are really quick shifts you can make, though others will take a bit more time.

Mentioned in This Episode

• Content Strategy Clarity free challenge
• Client Journey eBook 
• Episode 30: How to Build Your Social Strategy with Andrea Jones
• Episode 13: How to Increase the Reach of Your Content

Social media is one of the best places for an online business to grow an audience. But it's not about pushing yourself to be on all the platforms or creating content just to get noticed. It's about being strategic and building relationships with the right people.

This week on the Stories in Small Business podcast, I'm talking with Andrea Jones of Savvy Social School about how to use social media to market your business. We touch on how long you should spend on social each week (it's probably less than you think!) and where you should spend that time. Andrea also talks about how to use your pillar content to continue to generate content ideas, long after the original content was posted.

At the end of the day, your social media shouldn't drive your content strategy--but it's a pivotal piece of it. Andrea is giving us all the tips and examples of who is doing it right.

Tune in now!

Mentioned in This Episode

• Savvy Social School
• Savvy Social Podcast
• Social Media Success Framework
• Content Mastery Lab

About Andrea Jones

Andrea is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She's been featured in places like Hubspot, Awber, and WordPress. She's also named one of Social Report's top marketers to follow in 2019.

As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online. Follow her on Instagram and Facebook.

Social media is one of the best places for an online business to grow an audience. But it’s not about pushing yourself to be on all the platforms or creating content just to get noticed. It’s about being strategic and building relationships with the right people.

This week on the Stories in Small Business podcast, I’m talking with Andrea Jones of Savvy Social School about how to use social media to market your business. We touch on how long you should spend on social each week (it’s probably less than you think!) and where you should spend that time. Andrea also talks about how to use your pillar content to continue to generate content ideas, long after the original content was posted.

At the end of the day, your social media shouldn’t drive your content strategy--but it’s a pivotal piece of it. Andrea is giving us all the tips and examples of who is doing it right.

Tune in now!

Mentioned in This Episode

• Savvy Social School
• Savvy Social Podcast
• Social Media Success Framework
• Content Mastery Lab

About Andrea Jones

Andrea is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She's been featured in places like Hubspot, Awber, and WordPress. She's also named one of Social Report's top marketers to follow in 2019.

As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online. Follow her on Instagram and Facebook.

You're spending time and possibly money on your content. Are you getting what you want out of it? Brand awareness? List growth? Sales? New connections? Something else?

Chances are that if you've made it to these show notes, you feel like your content could do a little more than what it's doing right now. You've come to the right place.

On this episode of the Stories in Small Business podcast, I'm sharing with you eight reasons why your content isn't doing its job. There are tips for quick fixes, ideas for longer-term tweaks and mindset shifts and resources for you to do better with your content in the long run.

There are so many reasons your content may not be working. You owe it to yourself to find out why.

Mentioned in This Episode

• Content Mastery Lab
• Content Strategy Clarity
• Dead Link Checker
• Broken Link Checker
• ActiveCampaign