The Content Experiment Podcast

This is a special episode of the Stories in Small Business podcast. It’s a departure from the normal business-centered episode, though I do talk a lot about business. But more, this episode is about being human and not knowing how to process or respond to what’s going in the world today.

Mentioned in This Episode:

• Build Your Tribe Episode 391: How Your Brand Might Want to Respond to Racial Injustice
• Steven Bartlett’s Instagram post
• Me and White Supremacy by Layla F. Saad
• Remixed Business with Trudi Lebron
• Pause on the Play with Erica Courdae
• Rachel E. Cargle: A Social Syllabus Series
• Rachel E. Cargle: The Great Unlearn

Sometimes you're doing all the right things in your business but you still feel out of alignment. That's exactly what happened to Ginny Krauss, brand visibility expert and greatness coach before a chance encounter at an in-person event brought clarity.

I wanted to talk to Ginny about the mindset of being the voice of your brand but our conversation turned into so much more. We talked about the event where she discovered her own greatness and how she's let go of a big part of her business to do what she was called to do. She explained her three-step BRAVE method for working with clients and helping them get out of their own way. And I asked her about her ability to be so incredibly consistent with how and when she shows up online. This girl is on top of things, friends!

Tune in now so you can experience your own greatness and don't forget to grab her brand visibility checklist so you can start attracting the exact right audience members to you!

Mentioned in This Episode

• Jenna Gessay
• Episode 37: Top Investments for Your Business
• Brand Visibility Checklist
• Brave New You podcast

About Ginny Krauss

Ginny Krauss is a Greatness Coach + Brand Visibility Expert, and host of the Brave New You podcast. She is the one you call when you're ready to go B-I-G-G-E-R with your dreams and your profits but are struggling to stand out in your brand. Ginny helps entrepreneurs get laser focused on their brand visibility and holds them accountable in doing so. She is the founder of the Greatness Mastermind, and most recently launched her European based Greatness Retreat for Entrepreneurs who want to infuse traveling the world with growing their business. She's also an expat living in Munich, Germany with her husband and two sons. When she's not busy helping entrepreneurs increase their visibility she can be found goofing off with her kiddos and planning her next travel adventure. Be sure to follow her on Instagram.

If you're looking for help and support around your own content strategy, join the FREE Content Strategy Clarity challenge!

Sometimes you’re doing all the right things in your business but you still feel out of alignment. That’s exactly what happened to Ginny Krauss, brand visibility expert and greatness coach before a chance encounter at an in-person event brought clarity.

I wanted to talk to Ginny about the mindset of being the voice of your brand but our conversation turned into so much more. We talked about the event where she discovered her own greatness and how she’s let go of a big part of her business to do what she was called to do. She explained her three-step BRAVE method for working with clients and helping them get out of their own way. And I asked her about her ability to be so incredibly consistent with how and when she shows up online. This girl is on top of things, friends!

Tune in now so you can experience your own greatness and don’t forget to grab her brand visibility checklist so you can start attracting the exact right audience members to you!

Mentioned in This Episode

• Jenna Gessay
• Episode 37: Top Investments for Your Business
• Brand Visibility Checklist
• Brave New You podcast

About Ginny Krauss

Ginny Krauss is a Greatness Coach + Brand Visibility Expert, and host of the Brave New You podcast. She is the one you call when you’re ready to go B-I-G-G-E-R with your dreams and your profits but are struggling to stand out in your brand. Ginny helps entrepreneurs get laser focused on their brand visibility and holds them accountable in doing so. She is the founder of the Greatness Mastermind, and most recently launched her European based Greatness Retreat for Entrepreneurs who want to infuse traveling the world with growing their business. She’s also an expat living in Munich, Germany with her husband and two sons. When she’s not busy helping entrepreneurs increase their visibility she can be found goofing off with her kiddos and planning her next travel adventure. Be sure to follow her on Instagram.

If you’re looking for help and support around your own content strategy, join the FREE Content Strategy Clarity challenge!

Business ownership is a journey, one with loads of learning lessons along the way. Sometimes we learn those lessons the first time; other times we need a reminder. I've certainly needed a reminder of some of my small (and big) lessons.

Four years ago, I wrote a blog post about the 10 lessons I learned in my first three years of business ownership (link to the post is below). Fast forward to now and so many of those lessons still ring true. Of course, I've also learned some new gems that I'd love to pass along to you--so you don't have to learn the hard way!

In this episode, I'm sharing about walking away, paying yourself, comparisonitis, making connections, investing in yourself and your business and more. I hope that the ideas and lessons resonate with you! And if they do, I'd love to hear your thoughts. Share your biggest takeaways on social media and tag me--or leave a rating and review.

Let's face it: We're learning something new every day--about ourselves, our habits, our audiences and our industries. Are you with me?

Mentioned in This Episode

• 10 Things I've Learned in 3 Years of Business
• Episode 37: Top Visibility Investments for Your Business

Are you ready to learn more about content strategy so you can grow your visibility and your business? Check out my FREE Content Strategy Clarity challenge today. It's a four-video series you can complete entirely on your own time. Simply enter your name and email address below and you're automatically enrolled!

Business ownership is a journey, one with loads of learning lessons along the way. Sometimes we learn those lessons the first time; other times we need a reminder. I’ve certainly needed a reminder of some of my small (and big) lessons.

Four years ago, I wrote a blog post about the 10 lessons I learned in my first three years of business ownership (link to the post is below). Fast forward to now and so many of those lessons still ring true. Of course, I’ve also learned some new gems that I’d love to pass along to you--so you don’t have to learn the hard way!

In this episode, I’m sharing about walking away, paying yourself, comparisonitis, making connections, investing in yourself and your business and more. I hope that the ideas and lessons resonate with you! And if they do, I’d love to hear your thoughts. Share your biggest takeaways on social media and tag me--or leave a rating and review.

Let’s face it: We’re learning something new every day--about ourselves, our habits, our audiences and our industries. Are you with me?

Mentioned in This Episode

• 10 Things I’ve Learned in 3 Years of Business
• Episode 37: Top Visibility Investments for Your Business

Are you ready to learn more about content strategy so you can grow your visibility and your business? Check out my FREE Content Strategy Clarity challenge today. It's a four-video series you can complete entirely on your own time. Simply enter your name and email address below and you're automatically enrolled!

To grow a business, you need to trust yourself. And the fact that you don't, according to this week's guest, is what's holding you back. I have to agree with her.

I invited Sarah Walton, speaker and business mentor, to be on the Stories in Small Business podcast because she's such an inspiration to me and other business owners because of her no-nonsense style and her compassion.

We're talking about why trusting yourself is THE thing that will help you succeed in business, what to do about business copycats, why women are conditioned to give away our expertise for free (and how to stop it already) and how to put yourself in the right mindset to grow your business on your terms. I love how she talks about shifts and growth too and how the first iteration of anything you do is going to be crap (especially as you look back on it later) and how she talks about responding to people who question your pricing.

Join us for this inspiring and motivating conversation!

Mentioned in This Episode

• Adam Grant TED Talk - The Surprising Habits of Original Thinkers
• Game On Girlfriend Episode 17: What the Heck is Content and Why is it "King"?
• Stories That Stick by Kendra Hall
• Sarah's Grocery Store Story
• You Can Always Control How You Respond worksheet

About Sarah Walton

As a "woman in the city" in New York, Sarah wanted more. She quit her job and turned her talents, business acumen and secret desire to be a stand up comic into a business for women. That was 10 years ago.

She's now been featured on The Today Show, Buzzfeed magazine and The Huffington Post for her work helping women launch businesses they LOVE. She's designed online courses, a 1:1 mentorship program, live events and her podcast, Game On, Girlfriend.

As a self-confessed personal development junky, Sarah has been studying the science behind happiness, productivity and success for over 15 years. She's become the go-to source of inspiration, no-nonsense training and practical integration for women in business. You can follow Sarah on Instagram or Facebook or visit her website.

If you're looking for help and support around your own content strategy, join the FREE Content Strategy Clarity challenge!

To grow a business, you need to trust yourself. And the fact that you don’t, according to this week’s guest, is what’s holding you back. I have to agree with her.

I invited Sarah Walton, speaker and business mentor, to be on the Stories in Small Business podcast because she’s such an inspiration to me and other business owners because of her no-nonsense style and her compassion.

We’re talking about why trusting yourself is THE thing that will help you succeed in business, what to do about business copycats, why women are conditioned to give away our expertise for free (and how to stop it already) and how to put yourself in the right mindset to grow your business on your terms. I love how she talks about shifts and growth too and how the first iteration of anything you do is going to be crap (especially as you look back on it later) and how she talks about responding to people who question your pricing.

Join us for this inspiring and motivating conversation!

Mentioned in This Episode

• Adam Grant TED Talk - The Surprising Habits of Original Thinkers
• Game On Girlfriend Episode 17: What the Heck is Content and Why is it “King”?
• Stories That Stick by Kendra Hall
• Sarah’s Grocery Store Story
• You Can Always Control How You Respond worksheet

About Sarah Walton

As a “woman in the city” in New York, Sarah wanted more. She quit her job and turned her talents, business acumen and secret desire to be a stand up comic into a business for women. That was 10 years ago.

She's now been featured on The Today Show, Buzzfeed magazine and The Huffington Post for her work helping women launch businesses they LOVE. She's designed online courses, a 1:1 mentorship program, live events and her podcast, Game On, Girlfriend.

As a self-confessed personal development junky, Sarah has been studying the science behind happiness, productivity and success for over 15 years. She's become the go-to source of inspiration, no-nonsense training and practical integration for women in business. You can follow Sarah on Instagram or Facebook or visit her website.

If you’re looking for help and support around your own content strategy, join the FREE Content Strategy Clarity challenge!

Downtime happens in every business. You plan a vacation or the holidays come around, you intentionally take some time away from your regular schedule. But other times, we can't control the downtime. Something happens beyond our control and our businesses are impacted in a big way.

So how do you use that downtime to your advantage, rather than getting sucked into the rabbit hole of social media and depression? It's not easy.

This week on the Stories in Small Business podcast I'm sharing seven things you can do with downtime in your business to help you make sure you're coming out the other side in a good place--financially and professionally, not to mention emotionally.

Few things will make you feel worse than sitting around feeling sorry for yourself. I know. I've been there. So use this time to really take action so you still have a business when this downtime--no matter when it's happening or why--is over.

The biggest thing is you need to keep moving forward. Keep taking action every week, no matter how small that action is. You need the visibility and forward momentum in your projects and your relationships as you dig your way out of the downtime and back into business as usual.

Mentioned in This Episode

• Episode 19: Yes, You CAN Take Downtime
• Episode 36: How to Pitch a Podcast
• Content Mastery Lab

If you're ready to get started in creating the right content for your business but don't know where to start, join my free challenge, Content Strategy Clarity. You'll learn the four things you need to do in order to get ready to develop your content strategy. Because you can't just throw spaghetti on the wall. You need to be strategic if you want to save time and money. Sign up below or click here for instant access.

Downtime happens in every business. You plan a vacation or the holidays come around, you intentionally take some time away from your regular schedule. But other times, we can’t control the downtime. Something happens beyond our control and our businesses are impacted in a big way.

So how do you use that downtime to your advantage, rather than getting sucked into the rabbit hole of social media and depression? It’s not easy. 

This week on the Stories in Small Business podcast I’m sharing seven things you can do with downtime in your business to help you make sure you’re coming out the other side in a good place--financially and professionally, not to mention emotionally.

Few things will make you feel worse than sitting around feeling sorry for yourself. I know. I’ve been there. So use this time to really take action so you still have a business when this downtime--no matter when it’s happening or why--is over.

The biggest thing is you need to keep moving forward. Keep taking action every week, no matter how small that action is. You need the visibility and forward momentum in your projects and your relationships as you dig your way out of the downtime and back into business as usual.

Mentioned in This Episode

• Episode 19: Yes, You CAN Take Downtime
• Episode 36: How to Pitch a Podcast
• Content Mastery Lab

If you’re ready to get started in creating the right content for your business but don’t know where to start, join my free challenge, Content Strategy Clarity. You’ll learn the four things you need to do in order to get ready to develop your content strategy. Because you can’t just throw spaghetti on the wall. You need to be strategic if you want to save time and money. Sign up below or click here for instant access.

Does strategy feel stifling to you? Rigid? Corporate? You're not alone. However, creating a true strategic plan for your business can actually help you create more freedom so you can grow in ways that you never thought possible.

That's because a strategic plan can give you the focus you need to double down on projects and action plans so you can move farther, faster. This is the groundwork for the conversation I'm having this week on the Stories in Small Business podcast. Kristen Westcott, a certified director of operations for coaches and course creators, joins me and sets the record straight about why planning isn't constraining and what components need to be in every strategic plan.

We also discuss niching down and how only working with course creators and coaches has helped Kristen grow a thriving business that suits her lifestyle.

Mentioned in This Episode

• Roadmap for Business Growth

About Kristen Westcott

Kristen Westcott is the founder and CEO of Kristen Westcott Media and has been helping others with goal setting, time management/productivity and project management for over a decade – in the legal field, education sector and as an entrepreneur. Her goal is to help entrepreneurs free up time to focus on the right things, so they don't burn out. She does this through strategic planning, project management and managing business operations. You can follow her on Facebook and Instagram.