The Content Experiment Podcast

When you’re creating content for your business, are you thinking about what’s going on in your audience’s head? You should! That’s what’s driving them to do business with you. This is what Lisa Princic, today’s guest on the Stories in Small Business, discovered--and how she came to grow a business around marketing and messaging.

Through learning and testing in her own business, Lisa was able to develop the skillset needed to help her clients transform their businesses. 

Listen in to hear more about business messaging, deep messaging, testing your copy, self-auditing your messaging, the difference between content and website copy and how to build your brand--along with SO many other things.

About Lisa Princic

Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable, profitable brands. She helps them simplify their offers, focus their brand with bolder messaging, strengthen and deepen their marketing systems.

She is a trained business strategist and the host of the Scaling Deep Podcast.

Lisa is a results-oriented, deep thinker who has a knack for “seeing” the value of each business and turning that into a pipeline ideal clients.

Mentioned in This Episode

• Noticeable Brand Guidebook

You've likely heard of client journey before. But do you know what it is and why it's so important to your content (and the overall health of your business)?

Client journey is about getting your audience's attention, educating them, showing that you're an expert, nurturing them to purchase, growing their place on your client roster and even retaining the relationship after you've gone your separate ways. And the way you do all of this is through your content.

But it's not all about blogging and putting out videos. Content is SO much more than that.

Learn more about what your content should look like at all stages of the journey so you can start nurturing your audience and growing the business you love.

A full transcription of this episode is available on my website.

Mentioned in This Episode

• Client Journey ebook
• Client Journey Masterclass

You’ve likely heard of client journey before. But do you know what it is and why it’s so important to your content (and the overall health of your business)?

Client journey is about getting your audience’s attention, educating them, showing that you’re an expert, nurturing them to purchase, growing their place on your client roster and even retaining the relationship after you’ve gone your separate ways. And the way you do all of this is through your content.

But it’s not all about blogging and putting out videos. Content is SO much more than that. 

Learn more about what your content should look like at all stages of the journey so you can start nurturing your audience and growing the business you love.

A full transcription of this episode is available on my website.

Mentioned in This Episode

• Client Journey ebook
• Client Journey Masterclass

Email marketing is one of the most powerful marketing tools you can use to connect with your audience, if not THE most powerful tools. But instead of taking my word for it again, I'm excited to bring on Aleia Walker, an email marketing copywriting expert to talk about it with me.

In this episode, we talk about the considerations to take into account when selecting your email marketing platform, what to include in your welcome sequence and what impacts the deliverability of your emails. We also chat about the different platforms out there and why Flodesk is her favorite while ActiveCampaign hands-down mine. (It's okay...we didn't come to blows about it or anything!)

Listen in!

About Aleia Walker

Aleia is an email marketing copywriter who helps creatives turned educators create marketing strategies for their digital products. Sometimes that looks like delivering 50+ page launch playbooks & sometimes that looks like configuring the backend to ensure a smooth experience for her clients and their customers.

She's committed to helping her clients scale in a way that creates less stress and more sales because she doesn't believe in waiting until you're old and gray to live your life. A Creative Writing major turned web developer (with a few stops in between) Aleia's found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.

When she's not knee deep in spreadsheets, Airtable, or Google Analytics, she's probably talking herself out of buying plant number 21 (who am I kidding, she's probably already bought it.)

Mentioned in This Episode

• Grab Aleia's Welcome Sequence Cheat Sheet
• Give Flodesk a try!
• Give ActiveCampaign a try!

Email marketing is one of the most powerful marketing tools you can use to connect with your audience, if not THE most powerful tools. But instead of taking my word for it again, I’m excited to bring on Aleia Walker, an email marketing copywriting expert to talk about it with me.

In this episode, we talk about the considerations to take into account when selecting your email marketing platform, what to include in your welcome sequence and what impacts the deliverability of your emails. We also chat about the different platforms out there and why Flodesk is her favorite while ActiveCampaign hands-down mine. (It’s okay...we didn’t come to blows about it or anything!)

Listen in!

About Aleia Walker

Aleia is an email marketing copywriter who helps creatives turned educators create marketing strategies for their digital products. Sometimes that looks like delivering 50+ page launch playbooks & sometimes that looks like configuring the backend to ensure a smooth experience for her clients and their customers.

She’s committed to helping her clients scale in a way that creates less stress and more sales because she doesn’t believe in waiting until you’re old and gray to live your life. A Creative Writing major turned web developer (with a few stops in between)  Aleia’s found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.

When she’s not knee deep in spreadsheets, Airtable, or Google Analytics, she’s probably talking herself out of buying plant number 21 (who am I kidding, she’s probably already bought it.)

Mentioned in This Episode

• Grab Aleia’s Welcome Sequence Cheat Sheet
• Give Flodesk a try!
• Give ActiveCampaign a try!

Building a content strategy is essential if you want to get more visible online. It saves time and helps target your message, and it also gives you so much clarity in your business.

But don't take my word for it! Listen to what my client and friend Caitlin Faas has to say!

In this episode, Caitlin talks about how she finds the time to do all the things that need to be done in her business--including her content strategy and development. We talk about what content she's creating, how it's impacting her business and what happened once she started getting consistent with her content.

How did she do it? Caitlin says that she stopped telling herself the story that content is painful and she didn't know what to say. Instead, she asked questions and got support, making the content creation process so much easier!

Listen in, and get on the right path yourself!

About Caitlin Faas

Dr. Caitlin Faas is a certified life coach and former tenured psychology professor at a university. She helps academics overcome self-sabotage issues so they can achieve their big career goals. She earned her Ph.D. in Human Development and Family Studies from Virginia Tech. She started her coaching business in 2016 and earned life coach certification through The Life Coach School. She loves being an example of what is possible by optimizing work time with family time. For fun, she loves CrossFit and crafts. Find her on her website and follow her on YouTube and Facebook.

Mentioned in This Episode

• Caitlin coaches Abby on her sweet tooth
• Learn how to stop procrastinating!
• Learn more about Content Mastery Lab

Building a content strategy is essential if you want to get more visible online. It saves time and helps target your message, and it also gives you so much clarity in your business.

But don’t take my word for it! Listen to what my client and friend Caitlin Faas has to say!

In this episode, Caitlin talks about how she finds the time to do all the things that need to be done in her business--including her content strategy and development. We talk about what content she’s creating, how it’s impacting her business and what happened once she started getting consistent with her content.

How did she do it? Caitlin says that she stopped telling herself the story that content is painful and she didn’t know what to say. Instead, she asked questions and got support, making the content creation process so much easier!

Listen in, and get on the right path yourself!

About Caitlin Faas

Dr. Caitlin Faas is a certified life coach and former tenured psychology professor at a university. She helps academics overcome self-sabotage issues so they can achieve their big career goals. She earned her Ph.D. in Human Development and Family Studies from Virginia Tech. She started her coaching business in 2016 and earned life coach certification through The Life Coach School. She loves being an example of what is possible by optimizing work time with family time. For fun, she loves CrossFit and crafts. Find her on her website and follow her on YouTube and Facebook.

Mentioned in This Episode

• Caitlin coaches Abby on her sweet tooth
• Learn how to stop procrastinating!
• Learn more about Content Mastery Lab

There are certain things you must have in your business--a way to accept payments, a place for your audience to find you, a way for people to contact you. Every business needs these things.

Something else every business needs? A content strategy--a way to get the message out about the products and services you offer. And in order for your content strategy to work, you need to take three key actions.

This week on the Stories in Small Business podcast, I'm sharing what those three key actions are and giving you some additional insights into why and how to check those actions off your list. Listen in now!

Mentioned in This Episode

• Batching Guide
• VIP Intensive

There are certain things you must have in your business--a way to accept payments, a place for your audience to find you, a way for people to contact you. Every business needs these things. 

Something else every business needs? A content strategy--a way to get the message out about the products and services you offer. And in order for your content strategy to work, you need to take three key actions.

This week on the Stories in Small Business podcast, I’m sharing what those three key actions are and giving you some additional insights into why and how to check those actions off your list. Listen in now!

Mentioned in This Episode

• Batching Guide
• VIP Intensive

You're looking to diversify your brand visually, so you find some stock images of people who look different from you and throw those up on your social media. [Whew! Right?] Wrong. Diversity is so much more than just making it look like you serve people of all colors, shapes and backgrounds.

This week on the Stories in Small Business podcast, I'm talking to Christina Jones, a Florida-based brand photographer about diversity in your brand and how to get there authentically. She also shares what we should be striving for in our brand images in general and how effective branding can help you elevate your business.

Mentioned in This Episode:

• Christina's Instagram post that encouraged me to reach out to her
• ColorJoy Stock Photos
• Learn how to have a virtual coffee chat

About Christina Jones

Christina Jones is a Florida-based lifestyle brand photographer. She helps female creatives and entrepreneurs create scroll-stopping lifestyle imagery so they can attract their target audience and build a brand and business of their dreams! When she's not snapping photos, she's cozy at home with her 8-year-old son Solomon and 3-year-old daughter Olivia or spending quality time with her husband of 10 years, Gary. She loves iced coffee, fashion magazines and could eat brunch at any time of the day!