The Content Experiment Podcast

You need to make money in your business. That’s what it’s all about, right? Yes, but if you want to make those sales, you need to attract the right audience to you. That means creating content that’s about your audience and what they need, rather than making your content about you and your products or services.

I know that’s tough to do sometimes, but it’s a necessity.

In today’s episode of the Stories in Small Business podcast, I’m sharing how to do that--and why you should. It’s a short and sweet episode but you’ll get the value you need and the resource that will help you get closer to the right content for your people.

Mentioned in This Episode

• Ask Your Audience challenge
• Client Journey ebook

You deserve to get help--at home and in the business, and that means no longer thinking of yourself as a solopreneur but seeing yourself as the CEO you are. So many business owners are stuck in the messy middle of trying to make that shift.

It's about creating systems and hiring the right people in your business and home so you can focus on the money-making activities that you do best. You do not have to do everything.

This conversation I had on this week's episode of the Stories in Small Business podcast is golden. Listen in to Racheal Cook give you permission to let go of control, hire employees and contractors and elevate yourself to your next stage of business.

It's such a valuable episode for anyone who feels like they're in the messy middle of business. (And I honestly feel like this is the majority of us at one time or another!)

Mentioned in This Episode

• Promote Yourself to CEO podcast
• CEO Collective
• CEO Date Checklist

About Racheal Cook

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 12 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more.

Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more. Follow her on Facebook or Instagram and connect with her on LinkedIn.

You deserve to get help--at home and in the business, and that means no longer thinking of yourself as a solopreneur but seeing yourself as the CEO you are. So many business owners are stuck in the messy middle of trying to make that shift. 

It’s about creating systems and hiring the right people in your business and home so you can focus on the money-making activities that you do best. You do not have to do everything. 

This conversation I had on this week’s episode of the Stories in Small Business podcast is golden. Listen in to Racheal Cook give you permission to let go of control, hire employees and contractors and elevate yourself to your next stage of business.

It’s such a valuable episode for anyone who feels like they’re in the messy middle of business. (And I honestly feel like this is the majority of us at one time or another!)

Mentioned in This Episode

• Promote Yourself to CEO podcast
• CEO Collective
• CEO Date Checklist

About Racheal Cook

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 12 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more.

Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more. Follow her on Facebook or Instagram and connect with her on LinkedIn.

But putting together a summit is no joke. It takes a huge amount of time and organization, coordinating speakers and technology and promotional materials. It has a huge impact on your visibility, income and impact you can make online.

It's also a great way to grow your audience and online presence as a summit speaker. You don't have to do all the work yourself!

On this episode of the Stories in Small Business podcast, I'm talking to Krista Miller of Summit in a Box. After being part of her very first summit a few years ago and watching her business continue to grow from there, I knew she was the perfect person to talk about this very popular business growth strategy.

Mentioned in This Episode

• Summit in a Box
• Ask Your Audience Challenge

About Krista Miller

At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

The best part? She makes it easy! With every strategy, copy template, website template, script, tech tutorial, and resources you'd ever need, your summit prep just got a whole lot easier!

Online summits are all the rage right now, especially with conferences being cancelled and travel bans in place. What I love about summits is that I can consume loads of content at a fraction of the price of an in-person event (all while not putting on shoes at all). 

But putting together a summit is no joke. It takes a huge amount of time and organization, coordinating speakers and technology and promotional materials. It has a huge impact on your visibility, income and impact you can make online. 

It’s also a great way to grow your audience and online presence as a summit speaker. You don’t have to do all the work yourself!

On this episode of the Stories in Small Business podcast, I’m talking to Krista Miller of Summit in a Box. After being part of her very first summit a few years ago and watching her business continue to grow from there, I knew she was the perfect person to talk about this very popular business growth strategy.

Mentioned in This Episode

• Summit in a Box
• Ask Your Audience Challenge

About Krista Miller

At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

The best part? She makes it easy! With every strategy, copy template, website template, script, tech tutorial, and resources you'd ever need, your summit prep just got a whole lot easier!

You know you need visibility in your business. So you keep showing up online: posting to social media, attending those virtual networking events, pitching to be on those podcasts or online summits. But you get crickets or, almost worse, you're attracting the exact wrong type of client to you.

Before you throw in the towel, I recommend taking a step back and looking at how you're presenting yourself online first. It could be that the image you're projecting isn't the most professional one, which is turning away the people you're looking to attract.

In this episode, I'm sharing some of my biggest pet peeves when it comes to online visibility, from both the optics and the content that people share. And it might all sound a little old fashioned, but professionalism still matters in the digital age!

Mentioned in This Episode

• 5 Layers of Legal Protection webinar

You know you need visibility in your business. So you keep showing up online: posting to social media, attending those virtual networking events, pitching to be on those podcasts or online summits. But you get crickets or, almost worse, you’re attracting the exact wrong type of client to you.

Before you throw in the towel, I recommend taking a step back and looking at how you’re presenting yourself online first. It could be that the image you’re projecting isn’t the most professional one, which is turning away the people you’re looking to attract. 

In this episode, I’m sharing some of my biggest pet peeves when it comes to online visibility, from both the optics and the content that people share. And it might all sound a little old fashioned, but professionalism still matters in the digital age!

Mentioned in This Episode

• 5 Layers of Legal Protection webinar

So many business owners jump into business without thinking about all the behind-the-scenes work that needs doing. That leaves you and your business vulnerable.

Don't learn the hard way; learn directly from a legal and tax expert. Today's guest can help! I'm talking with Braden Drake about the five layers of protection that every business must have. He covers everything from what insurance you should have, whether you need to copyright your work, what it means to register your business and so much more.

Not only that, but Braden is hosting a free LIVE webinar on Monday, August 17 JUST for listeners of the Stories in Small Business podcast (and your friends). Share this link with others who need to take care of their own businesses too.

About Braden Drake

Braden is a California licensed attorney and tax professional. His tagline is "Your gay best friend here to help you get your legal and tax shit legit." Braden works primarily with service based, creative small business owner through his membership and course where he educates on contracts, business entities, cash flow, and taxes. Visit his website or follow him on Instagram.

Mentioned in This Episode

• 5 Layers of Legal Protection webinar

So many business owners jump into business without thinking about all the behind-the-scenes work that needs doing. That leaves you and your business vulnerable. 

Don’t learn the hard way; learn directly from a legal and tax expert. Today’s guest can help! I’m talking with Braden Drake about the five layers of protection that every business must have. He covers everything from what insurance you should have, whether you need to copyright your work, what it means to register your business and so much more.

Not only that, but Braden is hosting a free LIVE webinar on Monday, August 17 JUST for listeners of the Stories in Small Business podcast (and your friends). Share this link with others who need to take care of their own businesses too. 

About Braden Drake

Braden is a California licensed attorney and tax professional. His tagline is “Your gay best friend here to help you get your legal and tax shit legit.” Braden works primarily with service based, creative small business owner through his membership and course where he educates on contracts, business entities, cash flow, and taxes. Visit his website or follow him on Instagram.

Mentioned in This Episode

• 5 Layers of Legal Protection webinar

When you're creating content for your business, are you thinking about what's going on in your audience's head? You should! That's what's driving them to do business with you. This is what Lisa Princic, today's guest on the Stories in Small Business, discovered--and how she came to grow a business around marketing and messaging.

Through learning and testing in her own business, Lisa was able to develop the skillset needed to help her clients transform their businesses.

Listen in to hear more about business messaging, deep messaging, testing your copy, self-auditing your messaging, the difference between content and website copy and how to build your brand--along with SO many other things.

About Lisa Princic

Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable, profitable brands. She helps them simplify their offers, focus their brand with bolder messaging, strengthen and deepen their marketing systems.

She is a trained business strategist and the host of the Scaling Deep Podcast.

Lisa is a results-oriented, deep thinker who has a knack for "seeing" the value of each business and turning that into a pipeline ideal clients.

Mentioned in This Episode

• Noticeable Brand Guidebook