The Content Experiment Podcast

I know that creating content for your business is time-consuming. Maybe sitting down to create your next blog post or podcast episode is one big brain block for you because you don't know what to talk about. And so you don't.

Besides, you get plenty of clients from networking and referrals. You "don't need" content anyway.

Think again. Eventually, those referral and networking sources will dry up because you'll get busier and either slow down networking or have looser connections who need more than someone's word to make a decision to book a discovery call with you.

You need content.

This week on the podcast, I'm sharing some of the benefits of creating content for your audience and potential clients. Having regular, consistent content can truly change your business for the better.

Mentioned in This Episode

• Schedule a call with me

• Connect with me on LinkedIn

• Follow me on Instagram

Being a podcast guest is one of the best things you can do to elevate your visibility, but it's often something that business owners put off. But if you want to grow your audience, get in front of new audiences, build more brand and name recognition, and more, it's time to make guesting a priority.

This week on the podcast, Julie Fry of Your Expert Guest is sharing some of her best tips and tricks for how to find the best podcasts for you, what matters most when podcast guesting, and what to do after the podcast to thank the podcast host.

Let's be real, all of this takes time. But it's time well spent if you want to grow your business this year. Who's in for some accountability?

Mentioned in This Episode

• Your Expert Guest

• Podcast Guest Checklist

• Connect with Julie on LinkedIn

• Follow Julie on Instagram and Facebook

• Schedule a call with me

• Connect with me on LinkedIn

• Follow me on Instagram

About Julie Fry

Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for female founders and impact-driven leaders that want to speak directly to their ideal client without spending HOURS on social media.

She and her team have booked over 1500 interviews for their clients and can track hundreds of thousands of dollars of business back to being a podcast guest on top-ranked shows.

When she's not working with her amazing team of guest and host matchmakers, she loves spending time with her family, watching SNL sketches and of course, listening to podcasts.

Sometimes sitting down to market your business (and yourself!) feels tough because…who are you to put yourself out there like that anyway!?

I'll tell you who: You're an expert in your industry and you deserve as much success as anyone else.

But the only way you're going to really get yourself out there is by actually putting yourself out there. Getting on camera, getting on Zoom calls, posting on social media, interacting with others, sharing your content, even shouting yourself out.

And when imposter syndrome rears its ugly head, the only thing you want to do is hide.

This week on the podcast, I'm sharing my tips to getting past the imposter syndrome with your marketing. And it has nothing to do with affirmations or positive self-talk. (Sure, those might help, but they're not going to get the work done!)

Listen in!

Mentioned in This Episode

• Book a Quick Chat with me

Marketing can feel really challenging. There are so many places you "need" to be online and just not enough time or energy to get it done. Right?

Maybe. But what if you dialed it back and only did the things that feel good? What if you let go of needing to do #AllTheThings and instead focused on the platforms you love and where your audience is actually showing up regularly?

Sounds familiar, right? Yes, you have heard this before, and I love the way this week's guest shares her thoughts around marketing in a way that's sustainable for you.

Tune in to today's episode and hear how Lisa Benavidez looks at marketing and content for her clients, how to simplify the process in your own business, and why it's okay to take a step back and try something new once in a while.

Mentioned in This Episode

• Created for More Podcast
• Visibility Playbook
• Follow Lisa on Instagram

About Lisa Benavidez

Marketing Strategist and Host of The Created for More Podcast, Lisa Benavidez educates women entrepreneurs on how to successfully amplify their business without sacrificing their values, boundaries, or life goals.

Through the power of social media and online visibility opportunities, Lisa mentors with passion, guiding her clients to effectively strengthen and elevate their impact in the world.

After being diagnosed with rheumatoid arthritis, Lisa stepped away from the event planning world, where her background lies, and redefined what success looks like for her. Now she's on a mission to inspire other women to live a life of purpose.

When you combine her leadership, years of experience in the online business world, and her loving compassion to meet you where you are, you'll find Lisa will be the answer to building the business and life of your dreams!

Marketing can feel really time-consuming. If you're trying to it all or trying to do it all yourself, you leave little time to do the actual work that will keep you in growth mode. But there is a solution.

First, stop trying to be everywhere because you're wearing yourself out. And there's another solution too. You'll have to listen in to hear more!

The gist of it is this: You started your business for a specific reason and you likely want to make an impact. When you think about other industries and other professionals, how do they make their own biggest impact?

By staying in their lane and letting other experts take the reins.

Listen in for more!

Mentioned in This Episode

• Minimum Viable Series: What to do Before You Work on Your Content
• Listen to the whole Minimum Viable Content Marketing series
• Episode 214: The Marketing Piece Your Business is Missing
• Book a free connection call

Building relationships in business is an ongoing process. It never ends, if growth is something you value. But finding the right way to connect is important. Especially with the oversaturation of content and people in the online space.

Content marketing as a standalone does not work. Business owners must connect and build relationships to complement the static content they're sharing. And this week on the podcast, I'm talking with Cara Steinmann who has done both. She started in the content marketing space and transitioned into helping business owners into developing the relationships and networks they need to take their business to the next level.

Listen in as we chat about our own histories with relationship building, and what not to do when connecting with others online.

Mentioned in This Episode

• BizChix Podcast: Relationship Marketing
• 12 Easy Ways to Make LinkedIn Way More Fun

About Cara Steinmann

Cara is a business development strategist who helps women service entrepreneurs leverage the power of connection to build relationships that lead to easy leads, regular referrals, and ideal clients. She uses her background in psycholinguistics and behavioral science to help women communicate more effectively so they can easily build authentic connections online without the stress and overwhelm.

Marketing can feel like a struggle for even the savviest of business owners. You start off DIYing it, then business gets busy and you let it slide. Eventually, business slows down and you know you need to get back to marketing.

In an effort to stay on top of content and marketing, many business owners hire support. And that's great for consistency, but not so great for cohesion. With too many people managing different pieces of the marketing puzzle and the CEO managing the people, often messaging gets muddled and the whole thing feels disjointed.

The piece that's missing is one person to oversee it all, to make sure the content is being created, the opportunities are being pitched, and all the automations and offers are firing at just the right time.

I re-learned this lesson over the course of 2022 and I want to share with you why this is an important part of doing business.

Mentioned in This Episode

• Schedule a Quick Chat
• Book Your VIP Session
• Connect with me on LinkedIn

I know you've seen the podcast episodes, blog posts and ads for online tools that all promise a quick and easy way to plan out your content for weeks, months, even years at a time. I'm guessing that's why you clicked on this episode and decided you'd give it a try.

And while I can appreciate putting together any sort of plan for the future, use caution when you plan too far in advance. In other words, don't plan out more than a quarter at a time.

There are so many reasons why I don't want you to plan out your whole 2023 content calendar, not the least of which being...Well, have you seen what the online business world has looked like these last few years? Enough said!

There has been more pivoting and changing directions going on in the last few years than I could even touch on. It would be a waste of your time and money to plan more than a few months ahead. That said, I DO think there's a lot you can do to get ready for the next month, quarter and year. And THAT's what this episode is all about.

Mentioned in This Episode

• At-a-Glance Calendar
• They Ask, You Answer by Marcus Sheridan
• Episode 211: How to Develop Your Content Ideas
• Episode 212: How to Create a 90-Day Content Plan
• Episode 57: Your Content is About Your Audience, Not You
• Episode 63: Staying Inside Your Zones of Genius
• Episode 73: Repurposing Content for Maximum ROI with Amy Woods
• Episode 144: 6 Reasons You Need to Ask Your Audience

Have big plans to update your content? You have all the ideas about your content but you don't know how to put those into a succinct plan to market your business. What do you create? Where? When?

Content creation is time-consuming if you're doing it yourself and expensive if you're hiring it out so you want to make sure that you're creating the right stuff. I get it, and this is one of the biggest struggles that I see clients go through (aside from generating ideas, of course).

Well, if you're on the content planning struggle bus, this episode is for you! I'm literally walking you through the process of how to take all your content ideas and put them into a 90-day plan so you can get the visibility you want and need for your business.

Mentioned in This Episode

• Episode 211
• Ask Your Audience Challenge
• Book a VIP session

Don't believe those so-called gurus who tell you that you don't need content to sell your products or services. Yes, you need content. No, you don't need to publish content daily on every single platform.

What you need though is carefully curated content ideas that help you move further into your business's mission.

This week on the podcast, I'm sharing a re-recording of an oldie but goodie. You'll learn the questions you need to ask yourself as you're deciding what kind of content you need--and where you need it--to accomplish your goals. Plus, I'm giving you a template to help you do the market research you need so you know exactly what your audience is looking for.

Mentioned in This Episode

• Ask Your Audience Challenge
• Book a VIP session