The Content Fix

Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of all women. And in true Hollywood tradition, what starts as an incredible edge that he fully manipulates, well, let's just say, be careful what you wish for.

The thing is, we spend an awful lot of our time trying to figure out what other people are thinking. Imagine how much easier it would be if we just told each other. Sound hard? Are you worried you could hurt people's feelings? Listen and find out why it's actually not that difficult and how it can truly change the way you live and work.

UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line that separates broader copywriting from the UX kind but it's an important thin line. Find out why they are different and some quick and easy opportunities to give UX copywriting a try yourself.

With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creating content with the audience needs at the heart of it. In this episode, I'll share three simple steps you can use while outline to create that connection.

Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version.

It's hard to dig up much on this offering, but here's what I found.

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list.

But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.

There are too many dead ends in life. Don't let them creep into your content as well.

Now it wouldn't be a sneak peek if I explained it all here, would it?

Have a listen and find out what's happening.

If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.

Five simple steps you can take to build and maintain your Intagram Reels strategy.

Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.