Time to talk more about fonts! It's a big decision to choose fonts for a client (Ariel? Avenir? Or, heaven forbid, Comic Sans? *Shudder*). So, what Katie talks about this week is some of what she does to pick out fonts for a brand kit, like finding accessible fonts that complement, and choosing ones that look right for their goals. Just think about it - it probably wouldn't be a great idea to use Papyrus for a law firm 😬! And it goes beyond just selecting fonts - Katie also talks us through her choice of design program, and we get to hear how Kevin and the rest of the team feel about it 👀. Tune in to this week's episode of the Content Machine podcast for more of Katie's tips and tricks for finding the right font!

It's time to talk about letters! In today's episode, team member Katie Howerton walks us through how she chooses the right font for a business. Turns out, that process is not as simple as it may seem, but the effect a good font has makes it very worth it! From logo lettering to readability, tune into this week's episode of the Content Machine podcast to hear more of Katie's font tips and tricks!

Adelsberger Marketing celebrates 10 years of business this year, and Kevin has learned a thing or two from the last decade! And not just about marketing, either, but about leadership and burnout, and team culture and niching. In today's episode of the Content Machine podcast, Kevin talks us through some of those lessons and how they affect the way he approaches working in and leading Adelsberger Marketing! Tune in to hear this week's full episode.

Special Guest Chad Wilson joins Kevin this week to talk about the specifics of applying a brand to a company. From the struggles that come with marketing a community bank, to the upsides of using a brand guide, they discuss the results of Foundation Bank's rebranding. Tune in to hear this week's full episode of the Content Machine podcast!

In this week's episode of the Content Machine podcast, Chad Wilson talks about Foundation Bank's rebranding process, and the role their culture and goals played. Tune into the full episode to hear why rebranding was right for them!

In this week's episode of the Content Machine podcast, our guests and friends share their favorite marketing tips and tricks in honor of Prezel Day. From connecting with people to intentionality, watch this week's full episode to gain more insights!