https://www.foundationacs.com

If you've ever wondered whether your Google Ads, Meta Ads, website, referrals, or other marketing efforts are actually making you money, this simple setup can give you the answer.

I'll walk you through how to organize your customers inside QuickBooks so you can see exactly which marketing channels generate the most revenue and profit. It's a simple process that can completely change how you invest in your marketing.

00:00 Why marketing matters00:57 The Yellow Pages lesson03:02 The marketing tracking problem03:32 The QuickBooks customer setup trick05:18 Using sub-customers to track leads06:10 Running a Profit & Loss by customer07:35 Tracking Google Ads, Meta Ads & more09:12 Using the data to make better decisions10:03 Final takeaway

https://www.foundationacs.com

Is competitive pricing ruining the construction industry?

In this episode, I share the story of my hydroseeding business and the expensive lesson I learned about pricing. We talk about what it really takes to become a low-cost leader, why being the second cheapest has no strategic advantage, and how contractors can win more profitable jobs by communicating value instead of racing to the bottom on price.

If you're tired of competing with low bids, this episode will change the way you think about pricing forever.

00:00 How I lost my front tooth01:27 Starting a hydroseeding business04:06 The pricing mistake that cost us06:31 Is competitive pricing ruining construction?07:35 The two requirements to be a low-cost leader09:06 Why being second cheapest never works09:43 Competing on value instead of price11:03 Why cheap competitors eventually disappear12:17 Final advice

https://www.foundationacs.com

Today I'm joined by Joe Mikitish and Mark Hanson from Blue Collar Connect for another great conversation about what actually grows a contracting business.

We dive into why so many contractors waste thousands of dollars every month chasing leads through SEO, Google Ads, Facebook Ads, and other marketing services that rarely deliver the return they're promised. Instead, we talk about why relationships, referrals, and building trust in your community consistently outperform paid marketing over the long run.

Joe and Mark also share how Blue Collar Connect has grown from a brand nobody recognized in Utah to a trusted network of more than 100 members, why culture matters, how to attract the right customers, and what business owners can do to build a company that gives them freedom instead of stress.

If you're tired of spending money on marketing without seeing results, this episode is packed with practical ideas you can start using today.

00:00 Welcome back + introducing Joe McKiddish & Mark Hanson
02:00 How Blue Collar Connect exploded from 2 groups to 6 groups in Utah
07:00 Building a trusted brand through community
12:00 Why contractors say getting customers is their biggest challenge
15:30 Why Joe says to stop wasting money on SEO & paid ads
24:30 The referral strategy that's replacing traditional marketing
36:30 Building relationships that generate consistent business
44:30 The culture that attracts the right contractors
53:00 Why taking responsibility changes your business
58:00 Turning referrals into long-term business growth

What's brought you more business over the years: paid marketing or referrals? Let me know your experience in the comments below!

https://www.foundationacs.com

In this episode, I use one of my favorite childhood memories, building LEGO sets to explain why profitable businesses aren't created by chance. Just like following LEGO instructions leads to the finished model, following proven financial systems leads to consistent profits, healthy cash flow, and a business that pays you what you're worth.

I also introduce the Reticular Activating System (RAS) and explain how your mindset influences the opportunities you notice every day.

00:00 Why success is a process01:05 Growing up with LEGO sets04:29 Following instructions vs guessing05:16 Profit isn't magic06:03 Introducing the "You Suck at..." book series08:11 Understanding your Reticular Activating System (RAS)09:29 The color red exercise10:45 Programming your brain for opportunity12:16 Why bigger goals create bigger opportunities13:18 Final takeaway

https://www.foundationacs.com

In this episode, I share a real text message from one of my coaching clients who was profitable on paper but only days away from running out of money. We break down exactly what was causing the problem, why paying bills too quickly can actually hurt your business, and the simple process that completely turned their cash flow around in just a few weeks.

If you've ever had to put your own money back into your business or wondered why your bank account doesn't match your profit and loss statement, this episode is for you.

00:00 Welcome back & surgery update01:58 The three phases of building a profitable business04:21 A client's desperate text message06:17 The cash flow mistake they were making07:26 The "Pay When You're Paid" principle08:39 How everything changed in just three weeks10:24 The importance of paying yourself first12:24 The airplane oxygen mask lesson13:23 Final encouragement

https://www.foundationacs.com

In this episode, Jeremy explains why posting prices online isn't as simple as it sounds and why every job is different.

He also discusses price shoppers, communicating value, and why winning on price alone is a dangerous strategy.

00:00 Introduction01:00 The online pricing debate02:30 Why every job is different04:00 The danger of per-unit pricing06:00 Why square-foot pricing fails08:00 Hidden costs contractors miss10:00 The problem with price shoppers12:00 Why value matters more than price14:00 Communicating your value16:00 Why estimates beat website pricing18:00 When online pricing does make sense20:00 Final thoughts on pricing transparency

https://www.foundationacs.com

In this episode, I explain why accounting is actually simple and why government accounting rules are what make things confusing.

You'll learn the difference between accounting for banks and investors versus accounting for running a profitable business.

00:00 Introduction01:10 Why Jeremy wrote "You Suck at Accounting"03:00 The 1929 stock market crash05:00 How GAAP accounting was created07:00 Accounting is just third-grade math09:00 Why contractors fear financials11:00 Why banks need GAAP accounting13:00 Why business owners need something different15:00 The equipment cost problem18:00 Missing costs on your profit and loss20:00 Direct costs vs indirect costs24:00 Building a complete pricing model27:00 How to find your real profit

https://www.foundationacs.com

In this episode, Jeremy explains one of the most common cash flow mistakes contractors make and how it slowly destroys otherwise profitable businesses.

If you've ever used money from one job to pay for another, this episode could save your company.

00:00 Introduction01:20 A contractor's desperate text message03:00 Why profitability isn't enough04:00 The "Rob Peter to Pay Paul" cycle06:00 Why contractors get trapped08:00 The first priority: paying yourself10:00 The second priority: protecting production13:00 Why unpaid suppliers create disaster15:00 Drawing a line in the sand17:00 How to start fixing cash flow19:00 Using profit to eliminate old debt22:00 Communication with suppliers matters25:00 Building long-term financial stability

https://www.foundationacs.com

Is the cheapest contractor always the worst contractor?

Not necessarily.

In this episode, Jeremy shares lessons from working for one of the largest landscape companies in the country and explains why some companies can charge less while still delivering outstanding results.

You'll learn the difference between being a true low-cost leader and simply being desperate for work. Jeremy also breaks down why contractors who don't know their numbers often end up paying customers to do work.

00:00 Introduction01:45 Jeremy's new book announcement04:20 Is the cheapest contractor the worst?05:20 Working for The Brickman Group08:20 Why large companies can charge less10:00 The Walmart low-cost leader model11:30 Why most contractors can't compete on price12:20 Desperation pricing explained13:20 Contractors who don't know their costs14:45 Flying under the radar to cut costs16:45 Why industry standards matter17:20 Final thoughts on low-bid contractors

https://www.foundationacs.com

Hello Profit Hackers,

Today’s episode is a powerful conversation with two industry experts as we break down insurance for contractors. What matters, what to watch out for, and how to protect everything you’ve built.

From fleet insurance to workers comp, general liability, and even life insurance, this episode dives into real-world scenarios and mistakes that can cost you big if you’re not paying attention.

00:00 Intro + meet the guests02:00 Building businesses through relationships05:00 Competition vs “co-opetition”08:30 Wrestling stories & lessons17:00 Fleet insurance basics (drivers matter most)20:30 How bad drivers can skyrocket your rates23:00 Tracking drivers + safety tools26:00 Workers comp explained + audit surprises30:00 The danger of 1099 vs W2 mistakes41:00 General liability (what coverage you actually need)51:00 Why cheap coverage can cost you more57:00 Real story: why life insurance matters