Joining the show is Maddy Sells, a dynamic social media manager and on-screen talent at Overtime.

Maddy shares her intriguing journey into the sports world, discussing her early inspirations and how her viral TikTok video opened doors at Overtime.

As a social media expert, Maddy's creativity and strategic thinking help drive Overtime's significant growth on platforms like TikTok.

Maddy discusses creating engaging content, her role in producing various Overtime shows, and her responsibilities in managing several TikTok accounts.

She delves into the importance of storytelling in social media, her strategies for fostering audience growth, and the power of data analytics in shaping content decisions.

With insights and humorous anecdotes, Maddy offers listeners a behind-the-scenes look at her life in sports media and what continues to drive her passion in the industry.

✺Maddy Sell's Social Media✺

LinkedIn: Madelaine (Maddy) Sells (https://bit.ly/47rxVZU)

Joining the show is Parul Khosla, a trailblazer in sports talent management and AI-driven recruitment solutions.

Khosla, the CEO of Elevate Sports Talent and Arena, delves into her lifelong passion for sports, rooted in her early experiences as a New York Mets fan and athlete. She shares her journey from Rutgers University to influential roles at major sports organizations like the NFL, MLB, and NHL.

Throughout the conversation, Khosla sheds light on the intricacies of the recruitment process in sports and entertainment industries.

She discusses the origin and vision behind Elevate Sports Talent, a personalized career coaching service, and Arena. This innovative AI-led platform brings transparency and equity to job seekers and employers alike.

Packed with rich insights on overcoming job search challenges, the importance of networking, and leveraging AI in recruitment, making it a must-listen for anyone looking to break into or advance within the competitive world of sports and entertainment.

✺Parul Khosla's Social Media✺

Instagram: @elevatesportstalent (https://bit.ly/4gNyoty)

LinkedIn: Parul Khosla (https://bit.ly/3BraFzn)

Arena Website: https://www.arenatalent.com/

Joining the show today is Brandon Birkmeyer, an expert in branding and marketing, to delve into the intricacies of personal branding and content creation.

Brandon shares his journey from a corporate background to becoming a successful entrepreneur and thought leader in the branding space.

He highlights his experiences in marketing for major companies like Coca-Cola and Apple and how he transitioned to helping individuals build standout personal brands through podcasting and other content platforms.

Emphasizing the importance of differentiating oneself in a crowded market, Brandon explores various strategies for building a unique personal brand, leveraging content creation, and establishing authority and influence.

With insights on understanding consumer behavior, crafting compelling content, and the power of networking and community, this episode offers valuable knowledge for anyone looking to enhance their personal brand and entrepreneurial journey.

✺Brandon Birkmeyer's Social Media✺

LinkedIn: Brandon Birkmeyer (https://bit.ly/3XTRFlK)

TikTok: @brandonbirkmeyer (https://bit.ly/4dm6Lox)

Twitter: @bbirkmeyer (https://bit.ly/4eCbcfS)

YouTube: Brandon Birkmeyer (https://bit.ly/47GbNuS)

Website: https://www.brandonbirkmeyer.com/

Website: https://www.brandsonbrands.com/

Joining the show today is Amanda Marcovitch, COO of Youshaei Studios, to share her experience transitioning from a corporate landscape to talent management and operational excellence in a creative-driven business.

Highlighting the stark differences and unexpected similarities between her past roles and current endeavors, Amanda offers an enlightening look at the behind-the-scenes mechanics that drive Youshaei Studios' impressive growth.

Amanda discusses the importance of robust operational strategies in achieving sustainable success in the creator world. By implementing tiered pricing models, agile recruitment processes, and strategic brand partnerships, Amanda has significantly optimized Youshaei Studios' efficiency.

She emphasizes the necessity of a COO to ensure both creative and operational workflows complement each other, ensuring high-quality production while maintaining cost-effectiveness.

✺Amanda Marcovitch's Social Media✺

Instagram: @amandamarcov (https://bit.ly/3AzrSWE)

Twitter: @OfficeSpaceRep (https://bit.ly/3Mk0y1p)

Kevin Campbell, Executive Director of the Raleigh Area Land Trust, sits down with me to discuss the critical issue of affordable homeownership in Raleigh.

With the city growing exponentially, Kevin dives into the innovative approaches his organization is taking to ensure long-term affordability in housing—particularly focusing on the community land trust model.

Gain valuable insights into how Kevin's extensive experience with Habitat for Humanity has shaped his outlook and strategies for the Raleigh market.

Kevin explains the significance of the community land trust model, which helps make homeownership affordable by separating the ownership of the land from the house itself.

This practical approach is not only helping more people become homeowners but also ensuring that these homes remain affordable for generations.

Kevin also discusses the role of public and private sector support, government involvement, and the importance of local community action to address the ongoing housing crisis.

✺Kevin Campbell's Social Media✺

Facebook: Raleigh Area Land Trust (https://bit.ly/47m1VpP)

LinkedIn: Kevin Campbell (https://bit.ly/3N0QWsR)

LinkedIn: Raleigh Area Land Trust (https://bit.ly/3TnRa0y)

Twitter: @RalLandTrust (https://bit.ly/4d0kLUD)

Do you have a skincare or beauty routine?

Amaris Balkus, COO of Blue Water Medical Spas, joins me to delve into the continuously evolving world of medical aesthetics.

Amaris shares her extensive journey starting from a highly demanding role at a global luxury fashion house to embracing the realm of medical spas in Raleigh, where she found her true calling.

Amaris discusses her unique experiences and insights from nearly two decades in the aesthetics industry. The conversation explores Amaris's passion for patient-centric care, the importance of education, and the evolution of clean and green products in the skincare industry.

Listeners will gain valuable knowledge on the mental aspects of undergoing aesthetic treatments, the effectiveness of laser treatments, and the complexities involved in maintaining high standards of patient care and safety.

✺Amaris Balkus' Social Media✺

Instagram: @bluewatersparaleigh (https://bit.ly/3AIYZr5)

Facebook: Blue Water Spa (https://bit.ly/4e7FPd1)

TikTok: @bluewaterspa (https://bit.ly/4esqh3R)

Twitter: @BlueWaterSpa (https://bit.ly/4eaZtVm)

Do you have a fear of public speaking?

Faith Armstrong, is an inspiring speaker and community builder whose dedication to her faith and leadership has led her to create impactful networks for women.

With a vibrant background in psychology and organizational leadership, Faith shares her journey from aspiring Christian counselor to becoming a full-fledged coach and community leader, emphasizing the power of faith and community in personal and professional development.

We are delving into the inception and growth of Faith's notable projects—Fueled by Faith and Co-Creators. By providing a supportive and collaborative environment for women solopreneurs and leaders, Faith highlights the importance of community in entrepreneurial success.

She also shares insights about overcoming the fear of public speaking, using impactful questioning techniques, and maintaining alignment with one's values and purpose.

Through her faith-driven mission, Faith continues to inspire women to realize their inherent value and potential.

✺Faith Armstrong's Social Media✺

TikTok: @faith_ann_armstrong(https://bit.ly/4fMnrrB)

Instagram: @faith_ann_armstrong (https://bit.ly/3YHGcGA)

Instagram: @cocreatorsstudios (https://bit.ly/4dGICJR)

Website: https://www.faitharmstrong.com/

Co-Creators Website: https://cocreatorsstudios.com/

Have you ever been to a co-working space before?

Lauren Romer, Executive Director at Raleigh Founded, and I are exploring her career journey, her multifaceted role at Raleigh Founded, and the impactful work the organization is doing in the community.

Lauren dives into her personal story, from her roots in environmental science to her pivot into communications and ultimately her leadership role at Raleigh Founded. Her journey is a testament to the power of persistence, community, and following one's passions.

Lauren discusses the supportive and dynamic environment of Raleigh Founded, emphasizing their core values of sustainability and community empowerment.

She provides insights into the daily operations, the team's structure, and the diversity of roles contributing to the organization's success.

The conversation extends to explore how Raleigh Founded navigates partnerships, fosters entrepreneurship, and cultivates a collaborative community.

Lauren shares inspiring success stories of startups illustrating Raleigh Founded's profound impact on local startups' growth and development.

✺Lauren Romer's Social Media✺

LinkedIn: Raleigh Founded (https://bit.ly/3AudwH7)

Instagram: @laurenromer (https://bit.ly/3AuBaU3)

Instagram: @raleighfounded (https://bit.ly/4cH9Yik)

Twitter: @RaleighFounded (https://bit.ly/4cynfcI)

Website: https://www.raleighfounded.com/

Have you ever left a review for anything before?

Founder & CEO of Privy, Vanessa Franz joins me to share her entrepreneurial journey, inspired by her father's business acumen, and discusses her diverse background in finance, web design, and digital marketing.

Her passion for problem-solving and building credible brands steered her towards creating Privy, a platform designed to help creators gather and showcase peer reviews, ultimately aiding in their discoverability and growth.

As Vanessa dives into the inception of Privy, she underscores the importance of reviews in the digital age, likening them to tools like Yelp or Google Reviews but specifically for content creators.

She discusses the challenges faced during the platform's development, such as educating creators on the value of reviews and overcoming signup fatigue.

Vanessa also shares insights into the future of the creator economy, emphasizing the need for creators to adopt business-savvy strategies to stand out. Through Privy, she aims to make discoverability and trustworthiness a seamless part of every creator's journey.

Instagram: @privy.reviews (https://bit.ly/3WIGvje)

Twitter: @vsfranzy (https://bit.ly/3Yp0PXX)

Twitter: @Privy_Reviews (https://bit.ly/4bZiR6k)

TikTok: @privyreviews (https://bit.ly/4dnuEg0)

Website: https://privy.reviews/

YouTube: Privy Reviews (https://bit.ly/3LI9opp)

What does it mean to be fearless?

Founder & CEO of Be Fearless, Former Disney Host, Host of Dare To Be Fearless, Keynote Speaker, and a versatile entrepreneur, Alexa Curtis joins me to share her journey from early days of blogging to becoming a prominent figure in the world of entrepreneurship.

Alexa is delving into her pivot from blogging to podcasting, driven by her passion for startups and entrepreneurship. She reflects on her time as a host on Radio Disney and how those experiences shaped her professional journey.

Additionally, Alexa offers valuable insights into the art of cold pitching, using LinkedIn for networking, and the importance of maintaining a high level of resilience when facing rejection.

Key takeaways include the necessity of having a newsletter, leveraging new technologies like ChatGPT for efficiency, and the importance of consulting for startups to build their brand presence.

TikTok: @alexacurtisunfiltered (https://bit.ly/3YiURIe)

Instagram: @alexa_curtis (https://bit.ly/46sA07t)

Instagram: @dare2befearless (https://bit.ly/3yjMly0)

Instagram: @befearless_inc (https://bit.ly/3WoGoYA)

Twitter: @Alexa_Curtis (https://bit.ly/46Hnxgl)

Be Fearless: https://www.lifeunfilteredwithalexa.com/

AC Consulting: https://alexacurtisconsulting.com/

Dare To Be Fearless Podcast: https://spoti.fi/4fgWbRQ