The Conversion Clinic

Duplicating a campaign in Google Ads is a quick and easy way to save time, especially if you want to reuse settings from a successful campaign. In this video, I’ll show you how to copy a Google Ads campaign, adjust the settings, and launch it without messing up performance. Whether you’re running search, display, or shopping ads, this method will help you keep things consistent while testing new campaigns.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 185,000+ subscribers, and runs a small team at JRR Marketing. 

Frequently Asked Questions:

Why would I want to duplicate a Google Ads campaign?

Duplicating a campaign saves time when you want to test new strategies without rebuilding everything from scratch. It’s useful for A/B testing, expanding to new locations, or reusing a successful campaign.

Will duplicating a campaign copy everything, including budgets and bids?

Yes, it copies settings like targeting, keywords, and ads. However, budgets and bids may need adjustments to fit your new campaign goals.

Does duplicating a campaign affect performance?

No, but running two identical campaigns can lead to internal competition. It’s best to change targeting or keywords to avoid overlap.

Will duplicated campaigns keep the same conversion tracking?

Yes, conversion tracking will remain the same as long as it’s set at the account level. If tracking is connected to specific campaign settings, double-check before launching.

Can I pause the original campaign after duplicating it?

Yes, if you’re making changes, pausing the original campaign can prevent unnecessary spending. Just make sure the new campaign is fully optimised before pausing the old one.

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Let’s talk about how to choose simple, clear file names for your images and why that actually matters for Google. I’ll also show how to write alt text that’s useful - not filled with keywords, but still helps your images show up in search.

🔥 FREE ChatGPT Prompt Mentioned in Video: https://chatgpt.com/g/g-nsEgJ2jgW-jrr-alt-text

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What’s the best way to name images for SEO?

Use clear, descriptive file names that explain what the image is. Keep it short, lowercase, and use hyphens instead of spaces (such as, red-running-shoes). You only need to describe the image simply.

How does alt text help with SEO?

Alt text improves accessibility for people using screen readers. It also tells Google what your image is about, which helps it show up in image search.

Should I use keywords in image file names?

Yes, but only if they make sense. If the keyword describes the image well, use it. Don’t just do it for no reason - Google’s smart enough to tell.

How long should alt text be?

Aim for one short sentence, around 125 characters or less. It should explain what’s in the image and how it relates to the page content.

Does image size or quality affect SEO too?

Yes, indirectly. If your images are too big and slow your site down, Google will notice. Always compress images without decreasing quality. Fast-loading images help with SEO and user experience.

Let’s go over how to connect Elementor forms to Zapier, ActivePieces, and Make without writing any code. I’ll walk you through step by step, showing you how to set up your form triggers and link them to different automation platforms. You’ll see how to send form data automatically to apps like Google Sheets, Klayvio, or CRMs

🔥 Struggling to turn website visitors into customers? After helping 100+ businesses create high-converting websites and landing pages, I know what drives results. Grab a free strategy call here: https://josiahroche.co/au/web-design-consultant/

Skip to Section:

00:00 Adding a Webhook

01:22 How to Connect the Form to Zapier

05:31 How to Import Information to your CRM

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for nearly five years.

Now: Host of The Conversion Clinic podcast, leading a YouTube channel with 185,000+ subscribers, and running a small team at JRR Marketing. Has helped generate over $100M in client revenue.

Frequently Asked Questions:

What is Elementor, and why should I connect it to automation tools?

Elementor is a popular WordPress page builder that lets you design websites. Connecting it to tools like Zapier, ActivePieces, or Make helps to automate tasks, like sending form data straight to your email list, CRM, or spreadsheet.

How does Zapier work with Elementor forms?

Zapier acts as a bridge between Elementor and thousands of apps. When someone submits a form, Zapier can automatically send that info to apps like Google Sheets, Klayvio, or Slack.

What is ActivePieces, and how is it different from Zapier?

ActivePieces is a free, open-source automation tool similar to Zapier but often more flexible for developers and privacy-focused users. It lets you automate workflows between Elementor and various apps without any coding.

Can I automate email notifications from Elementor forms?

Yes, using Zapier, ActivePieces, or Make, you can set up automatic email alerts for new form submissions.

What types of tasks can I automate with Elementor forms?

You can automate tasks like adding contacts to email lists, sending notifications, updating spreadsheets, or even creating tasks in project management tools like Trello.

Phrase match in Google Ads is a keyword matching option that gives you more control than broad match but more flexibility than exact match. It lets your ads show when users search for terms that include your keyword, even if there are slight variations. In this video, we’ll go over the best match option for your Google Ads campaigns, so you can get the most from your ad spend!

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Skip to Section:

00:00 What is Phrase Match?

00:46 Broad vs Phrase vs Exact Match

01:30 When to Start Using Exact Match

Frequently Asked Questions:

What is phrase match in Google Ads?

Phrase match allows your ad to appear when a search includes your keyword, but with additional words before or after. It helps balance reach and relevance, making it a middle ground between broad and exact match.

How does phrase match compare to exact and broad match?

Phrase match gives you more flexibility than exact match but is more targeted than broad match. Exact match only triggers when the search closely matches your keyword, while broad match can show ads for broader related searches.

Why does phrase match have a higher conversion rate?

Since phrase match keeps search intent more relevant than broad match while still capturing a range of searches, it tends to attract higher-quality traffic. This can lead to better engagement and conversion rates.

When should I use phrase match keywords?

Use phrase match when you want to maintain control over search intent but still allow for slight variations. It’s great for targeting mid-funnel users who are more likely to convert than broad match traffic.

Does phrase match cost more than other match types?

Not necessarily. While phrase match may have a higher cost-per-click (CPC) than broad match, it often leads to better conversions, improving overall return on ad spend (ROAS).

Sitelinks in Google Ads are extra links that show up below your main ad, taking people to different pages on your website. They help users find what they need faster, whether it’s pricing, contact info, or a discount. By using sitelinks, you can make your ads bigger, more relevant, and improve your click-through rate by up to 20%.

👉 Want Help Increasing Your Google Ads’ Click-Through Rate? Work With Me! https://josiahroche.co/google-ads-specialist/

Google Ads Sitelinks Documentation: https://support.google.com/google-ads/answer/11394461

Skip to Section:

00:00 What are Google Ads Sitelinks

01:06 How to Create Clickable Sitelinks

02:22 When Google Automatically Adds Sitelinks

Frequently Asked Questions:

What are sitelinks in Google Ads?

Sitelinks are additional links that appear below your Google Search ad, directing users to different parts of your website. They help people navigate faster and make your ad take up more space, improving visibility and CTR.

How do sitelinks improve CTR?

Sitelinks give users more options to click on, making ads more useful and engaging. They also make your ad bigger, increasing the chances of people clicking compared to a standard text ad.

Are sitelinks free in Google Ads?

Yes, sitelinks don’t cost extra to add, but you’re charged the same cost-per-click (CPC) as a regular ad when someone clicks on them. If a user clicks multiple sitelinks, you’ll only be charged once per impression.

How many sitelinks can I add?

Google allows up to 8 sitelinks, but only 2 to 6 may show depending on the ad’s position and device. Mobile ads usually show fewer sitelinks than desktop ads.

Do sitelinks affect Quality Score?

Not directly, but they can improve CTR, which is a key factor in Ad Rank and Quality Score. Higher CTR means better ad performance, which can lower your cost per click over time.

Here is how you can update your content in order to get on page 1 of Google.

You’ll learn how stale and out of date information impacts your SEO performance and what signs to watch for that signal it’s time to update. I also walk you through a simple process for refreshing old content to make it relevant again and boost your search rankings. Whether it’s updating keywords, tweaking meta descriptions, or improving readability, this video has practical tips to get your content’s SEO score higher.

👉 WATCH NEXT - How I Save 10+ Hours a Week on Internal Linking: https://www.youtube.com/watch?v=oCnczB6AKJk

Skip to Section:

00:00 Introduction

00:45 Impact of Outdated Content on your SEO Score

02:18 How to Find Outdated Content on your Website

04:09 Removing Pages vs Refreshing Pages

06:14 How to Refresh Content Effectively

12:22 How Often should You Update your Content

Frequently Asked Questions:

Why does outdated content hurt SEO rankings?

Outdated content can lose relevance because search engines prioritise fresh, accurate information. It often lacks updated keywords or current trends, making it less valuable to users and less likely to rank well on Google.

How do I know when it’s time to refresh content?

Look for declining traffic, outdated stats or references, or content that doesn’t match current keyword trends. Use tools like Google Analytics or Search Console to find performance drops.

What should I focus on when refreshing old content?

Update statistics, improve headlines, refine keywords, and ensure the structure is optimised for readability. Adding new insights, images, or links to relevant resources can also help.

Will refreshing content guarantee I move to page 1 on Google?

While it’s not a guarantee, refreshing outdated content can improve relevance and user engagement, which can positively impact rankings. Combined with other SEO strategies, it’s a strong step towards better visibility.

How often should I update my website’s content?

Evergreen topics may need updates every 12–18 months, while trending or industry-specific posts might require more frequent changes to stay relevant.

Can outdated content affect my website’s overall SEO?

Yes, old content with broken links, poor engagement, or outdated information can decrease your site’s authority, making it harder for all pages to show up on the first page of Google.

From confusing reports to how ad budgets are really spent, I’ll break down the signs that your Google Ads agency isn’t legit. You’ll learn how to ask the right questions, understand the workings of an agency, and spot common pitfalls that could be hurting into your ROI. Whether you’re new to Google Ads or working with an agency, this is essential knowledge for making smarter decisions and protecting your ad spend.

Skip to Section:

00:47 Sign 1 - Not Knowing Who Manages your Account

02:30 Sign 2 - Onboarding is a Mess

04:15 Sign 3 - Confusing Reports

06:28 Sign 4 - Ads Manager is Not the Copywriter

08:20 Sign 5 - Account Manage is Juggling Too Many Clients

Frequently Asked Questions:

How do agencies manage your ad budget?

Agencies typically allocate your budget across campaigns, but some might prioritise high-margin services instead of your goals. Ensure that the agency provides transparency on how every dollar is spent.

What’s the difference between an agency fee and ad spend?

The agency fee is what you pay for their expertise and services, while ad spend goes directly to funding your ads. It’s important to confirm these are separate and clearly outlined in your contract.

Why don’t agencies explain everything about ad performance?

Some agencies might simplify reporting to avoid tough questions. Request detailed insights on metrics like click-through rates, cost-per-click, and conversions so you understand what’s working and what’s not.

How can I check if my agency is transparent about strategy?

Ask for regular meetings to discuss campaign performance and strategy. A good agency will welcome your questions and provide clear, data-backed explanations.

What should I look for when choosing a Google Ads agency?

Look for agencies with proven experience, transparent pricing, and client testimonials. Check if they specialise in your industry and if their goals align with yours.

How often should I review my agency’s performance?

Review performance at least monthly, but request weekly updates if you have an active campaign. This helps you stay informed and address issues quickly.

Thin content is destroying your Google rankings - here’s how to fix it.

Thin content refers to pages with little value, duplicate information, or low-quality text that fails to engage users. We explain how it hurts your SEO, from poor user experience to penalties from search engines, and then share practical tips to bulk it up fast. You’ll learn how to identify weak content, improve its quality, and align it with Google’s expectations for increased rankings.

👉 WATCH NEXT: How to Get 10x Leads from SEO: https://www.youtube.com/watch?v=HmFYuxoKiEY

Skip to Section:

(00:00) Introduction

(00:42) Reason 1 - Content Not Matching Intent

(02:39) Reason 2 - Not Building Enough Trust

(04:45) Reason 3 - Difficult to Read

(07:30) How to Bulk your Content Fast

Frequently Asked Questions:

What is thin content, and why is it bad for SEO?

Thin content includes pages with little to no useful information, duplicate text, or poorly written material. It hurts your SEO ranking because it doesn’t satisfy user needs, leading to high bounce rates and poor engagement.

How do I know if my site has thin content?

Check for pages with minimal text, repetitive content, or outdated information. Tools like Google Search Console and SEO audit platforms can help identify low-performing pages or content with little organic traffic.

What are some quick ways to improve thin content?

Start by adding valuable, well-researched information to your pages. Include relevant keywords, images, and internal links to enrich the content. Updating old articles and addressing user questions also makes your content more robust.

Can thin content lead to Google penalties?

Yes, if thin content is widespread or clearly violates guidelines (like using duplicate or auto-generated text), Google may issue a manual penalty. Even without penalties, it can still negatively impact your rankings.

What types of pages are most likely to have thin content?

Common examples include product pages with no descriptions, blog posts under 300 words, tag or category pages with little context, and pages with scraped or duplicate content.

How does thin content affect user experience?

Thin content doesn’t answer user queries effectively, leading to frustration and higher bounce rates. Users are less likely to trust or return to a site that doesn’t provide useful information.

Are the backlinks you’re building hurting your SEO more than helping? In this video, we talk about three clear signs that you might be building toxic backlinks. We’ll cover what toxic backlinks are, how they can damage your site’s rankings, and practical steps to fix the problem. By the end, you’ll know how to clean up your backlink profile and focus on building links that actually improve your SEO.

👉 WATCH NEXT - How to Improve with Blog Posts: https://www.youtube.com/watch?v=lN3DnSzinwM&t=6s

Skip to Section:

(00:00) Introduction

(00:32) Sign 1: Buying Cheap Backlinks

(04:09) Sign 2: Checking your Backlink Profile

(07:50) Sign 3: Getting Backlinks from Sketchy Websites

(10:39) How to Clean Up your Backlinks

Frequently Asked Questions:

What are toxic backlinks?

Toxic backlinks are links from low-quality or spammy websites that can harm your website’s SEO. These often come from link farms, private blog networks (PBNs), or irrelevant websites. Search engines may penalise your site if they detect too many of these.

How do I know if my backlinks are toxic?

Look for warning signs like backlinks from unrelated websites, a high number of links from one domain, or links from sites with poor domain authority. Tools like Google Search Console or backlink analysis tools (Ahrefs, SEMrush) can help identify these.

What happens if I have too many toxic backlinks?

Your site could be penalised by search engines, causing a drop in rankings. In extreme cases, your site may even be removed from search results altogether. That’s why monitoring your backlink profile is crucial.

How often should I audit my backlinks?

It depends on your site size and activity. For most sites, every 3–6 months is a good interval. If you’ve been actively building links or notice a sudden drop in rankings, it’s worth checking sooner.

How can I prevent toxic backlinks in the future?

Stick to ethical link-building strategies like guest posting, earning links through quality content, and avoiding link exchanges or paid links. Always focus on relevance and quality when seeking backlinks.

Is it possible to drive high converting traffic to your landing pages on a $500 ad budget?

I’ll walk you through setting realistic goals, picking the right keywords, and choosing the best campaign type to make every dollar of your ad budget count. You’ll learn how to optimise your bids, refine targeting, and measure performance effectively. Whether you’re new to Google Ads or want to stretch a small budget, this video is filled with practical tips to maximise your results.

Skip to Section:

00:00 Introduction

00:23 Step 1 - Breaking Down the Budget

02:16 Step 2 - Tighten your Targeting

03:15 Step 3 - Choosing the Right Keywords

04:39 Step 4 - Keeping a Simple Ad Structure

06:50 Step 5 - Use Psychology in your Ad Copy

07:51 Step 6 - Improving your Quality Score

08:57 Step 7 - Optimising your Landing Page

10:22 Step 8 - Ongoing Optimisation

Frequently Asked Questions:

Which Google Ads campaign type is best for driving traffic on a small budget?

A Search campaign is often the best choice for tight budgets, as it targets users actively searching for your product or service. Pair it with location and device targeting to refine your audience.

How do I find high-quality keywords for my Google Ads campaign?

Use tools like Google Keyword Planner or Ubersuggest to find keywords with high intent but lower competition. Focus on long-tail keywords related to your niche to keep costs low and attract the right audience.

What is the role of ad copy in a small-budget campaign?

Ad copy is crucial for attracting clicks. Make sure it speaks directly to your audience, highlights a clear benefit, and includes a strong call-to-action. Test a few versions to see what resonates best.

How can I optimise bids for better results on a limited budget?

Start with manual CPC or enhanced CPC bidding to control costs. Monitor keyword performance and adjust bids for high-performing terms. Avoid overbidding on broad keywords that might drain your budget.

What metrics should I focus on when running a $500 Google Ads campaign?

Keep an eye on CTR (Click-Through Rate), CPC (Cost Per Click), and Quality Score to ensure you’re getting value for your spend. Ultimately, monitor conversions to determine the campaign’s success.

How can I target the right audience with a small budget?

Use demographic and geographic targeting to narrow your focus. Layer audience targeting with keyword targeting to only show ads to people who are likely to convert.