The Conversion Clinic

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, I reveal a great Google Search Ads strategy to consistently get local leads. You’ll learn how to target the right keywords and advertise to a local audience. I’ll also break down the common mistakes most businesses make and show you exactly how to avoid them. Whether you’re a service provider, local shop, or consultant, this strategy can help you get more calls and more appointments.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why are location-based keywords important?

They ensure your ads show to people specifically searching for services in a certain location, which can increase the chance of getting local leads.

What budget should I start with for local Google Ads?

You can start effectively with as little as $10-20 per day, especially in smaller markets, but the budget should scale based on your competition and lead volume.

What’s the most common mistake in Google Ads for local businesses?

Targeting a large audience without specific city or service keywords, which can waste money on people outside your service area or with low buying intent.
How can I improve my Quality Score?

Write highly relevant ad copy, use landing pages that closely match your keywords, and make sure your keywords, ads, and landing pages are all tightly aligned.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Click-through rate (CTR) is one of the most important metrics in Google Ads, but what actually is a good CTR? In this video, we break down average CTR data across different campaigns and explain what you should go for based on your campaign type.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is CTR in Google Ads?

CTR (Click-Through Rate) is the percentage of people who see your ad and click on it, calculated as (Clicks ÷ Impressions) × 100.

Does a high CTR always mean my Google Ads are performing well?

Not necessarily. A high CTR is good, but without conversions or sales, it might not mean your ads are truly effective.

What factors can affect CTR in Google Ads?

Ad relevance, targeting, keyword match type, ad copy, and competition all play a role in CTR performance.

How can I improve my CTR in Google Ads?

You can improve CTR by writing stronger headlines, using more relevant keywords, adding ad extensions, and testing different ad creatives.

Is CTR more important than conversion rate?

Both are important, but CTR measures attention, while conversion rate measures results. CTR without conversions usually indicates a problem.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, we review the SEO tool Morningscore, and compare it with other SEO tools such as Ahrefs and Semrush. We’ll cover what Morningscore does differently and whether it can compete with Ahrefs and Semrush. If you’re looking for an SEO tool that’s simple and effective, this review will help you decide.

Try Morningscore for free: https://morningscore.io/?fpr=get-free-trial

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What is Morningscore?

Morningscore is an all-in-one SEO tool that focuses on simplicity, gamification, and actionable SEO tasks for website growth.

Is Morningscore good for beginners?

Yes, Morningscore is designed specifically for beginners and small businesses looking for an intuitive, step-by-step SEO experience.

Does Morningscore offer keyword tracking?

Yes, Morningscore offers keyword tracking along with SEO health checks, competitor analysis, and task management.

Can Morningscore fully replace Ahrefs or Semrush?

For beginners or small sites, it can, but for large-scale SEO projects, Ahrefs or Semrush may still be better due to their advanced features.
What are the unique features of Morningscore?

Morningscore’s gamified SEO missions and user-friendly dashboards are what set it apart from more technical tools.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Performance Max Listing Groups are a helpful way to organize and control your product listings in Google Ads. In this video, I’ll show you how to set up, segment, and optimize your Performance Max Listing Groups for better campaign performance. You’ll learn how to structure your groups to get more visibility on your best products while optimizing your bids and ads budget.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Performance Max Listing Groups?

Performance Listing Groups are product groupings in Google’s Performance Max campaigns that let you organize and manage products based on attributes like brand, category, or custom labels.

Why should I use Listing Groups in Performance Max?

They help you control which products are being prioritized, segment performance data, and optimize bids more effectively for your campaigns.

How do I create a Listing Group in Performance Max?

You can create Listing Groups during the asset group setup by selecting specific product attributes to break them into manageable segments.

Can I have multiple Listing Groups in one Performance Max campaign?

Yes, you can create multiple Listing Groups within the same asset group to separate products by type, performance, or any custom labels.
What’s a good way to segment products in Listing Groups?

Common strategies include segmenting by product category, best selling products, or using labels for strategic groupings.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

This is how to use Shared Budgets in Google Ads in order to simplify ad budget management across multiple campaigns. I’ll show you step-by-step how to set it up and when it makes sense to use one. Shared Budgets help you maximize performance by letting Google automatically spend your ad budget where it’s needed most.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Shared Budget in Google Ads?

A Shared Budget lets multiple campaigns draw from the same daily budget instead of assigning separate budgets to each campaign.

When should I use a Shared Budget?

Use Shared Budgets when you want Google to automatically allocate spend across campaigns based on performance or demand.

Can I use Shared Budgets with Performance Max or Smart campaigns?

Yes, Shared Budgets work with most campaign types, including Performance Max, but some limitations may apply depending on your account setup.

Can I set bid strategies individually for campaigns in a Shared Budget?

Yes, each campaign in a Shared Budget can still use its own bid strategy (like Maximize Conversions or Target CPA).
How do I monitor performance for campaigns using a Shared Budget?

You can still view performance metrics per campaign in your account, even when they’re under one Shared Budget.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

If you want your website to show up in Google search results, you need to understand indexing. In this video, I’ll go over what indexing in SEO really means, how it affects your rankings, and what you can do to make sure your pages are properly indexed by search engines

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What is indexing in SEO?Indexing is the process where search engines like Google store and organize the content of your website so it can be retrieved and shown in search results.

How does Google index a website?Google uses bots called crawlers to scan web pages. If the page is accessible and meets certain guidelines, it gets added to Google’s index and can appear in search results.

How long does it take for Google to index a page?It can take anywhere from a few hours to several weeks, depending on site authority, crawl frequency, and whether you submitted the page manually.
What’s the best way to improve indexing across my site?Use a simple site structure, submit a sitemap, fix crawl errors, and regularly update your pages to keep them fresh and relevant.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Negative keywords are one of the most powerful tools in Google Ads, but most people use them the wrong way. In this video, you’ll learn the differences between broad, phrase, and exact match types for negative keywords. I’ll break down how each one works, when to use them, and an example. If you want to scale your ads while cutting your ads budget, this video is for you.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are negative keywords in Google Ads?Negative keywords prevent your ads from showing up when certain words or phrases are searched, helping filter out irrelevant traffic.

Why are negative keyword match types important?Different match types control how strictly Google filters your traffic, helping you optimise which searches should be excluded from triggering your ads.

Do negative keywords apply to all match types of my regular keywords?Yes, negative keywords filter traffic across all your campaigns unless you specify otherwise.

Should I update my negative keywords regularly?Yes. Use the Search Terms Report to find irrelevant searches and continually refine your negative keyword list.
Where do I add negative keywords in Google Ads?You can add them at the campaign, ad group, or account level in the “Keywords” section of your Google Ads dashboard.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Free template mentioned video:

{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}

Want to track where your conversions are really coming from? In this video, I’ll show you exactly how to add UTM parameters to your Google Ads. Whether you’re running one campaign or a lot, this will help you make smarter marketing decisions.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What are UTM parameters?UTM parameters are tags added to URLs that help track the performance of campaigns in Google Analytics.

Why should I use UTM parameters in Google Ads?They allow you to see exactly which ad, keyword, or campaign is driving traffic and conversions.

Can I track individual keywords with UTM parameters?

Yes. You can do this by using dynamic keyword insertion in your URL or template.

Will UTM parameters show up in Google Analytics automatically?

Yes, as long as they are properly formatted, Google Analytics will categorize and display them in your traffic sources.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Worried about duplicate content hurting your SEO? In this video, I’ll show you how to add a canonical tag to your WordPress site the right way. Adding canonical tags allows Google to know which version of your page to index, which helps to protect your rankings.

Check out RankMath here! https://rankmath.com/?ref=josiahroche2

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What is a canonical tag?A canonical tag tells search engines which version of a page is the preferred one to index, preventing duplicate content issues.

Why should I use a canonical tag on my WordPress site?It helps consolidate ranking signals for duplicate or similar pages and can improve your SEO by avoiding indexing issues.

Can I add a canonical tag to a specific page only?Yes, both plugins and manual methods let you specify canonical tags on a per-page basis.

Does WordPress automatically add canonical tags?Some themes or SEO plugins may add them by default, but you should always check and customize them for accuracy.

Can I have multiple canonical tags on a page?

No, each page should have only one canonical tag to avoid confusing search engines.

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

If you’ve ever been charged by Google Ads and felt the charge was from spam, this video walks you step-by-step through how to request a refund. We explain exactly what qualifies for a refund, how to submit your request, and what to expect during the process. In addition, we’ll talk about a tool that helps you get a refund from spam clicks.

Google’s Click Quality form: https://support.google.com/google-ads/contact/click_quality

FraudBlocker link mentioned in video (25% off discount): https://fraudblocker.com/jrr-marketing

Frequently Asked Questions:

Why does Google Ads offer refunds?Refunds are typically only allowed for invalid clicks, unauthorized charges, or billing errors.

How long does it take to receive a Google Ads refund?Refunds typically take 1–4 weeks, depending on your payment method and Google’s review process.

What qualifies as an invalid click?An invalid click is usually from bots, accidental clicks, or repeated clicks from the same user that don’t show genuine interest in your ad.

Will Google Ads automatically refund invalid traffic?Sometimes. Google has automatic filters and may credit your account. But for larger concerns, you can submit a request.