The Conversion Clinic

The Conversion Clinic

By Josiah RocheBusinessMarketing
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The Conversion Clinic episodes

  • What Is Lost IS Budget in Google Ads? (3-Mins to Know If You Should Spend More)

    🔥 This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2If you’ve ever seen Lost IS (budget) in your Google Ads dashboard and wondered what it means, I’ll explain it simply in this video. Lost IS (budget) refers to the percentage of time your ads weren’t shown because your budget was too low. I’ll show you how to find it, why it happens, and what to do about it.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What does Lost IS (budget) mean in Google Ads?It stands for “Lost Impression Share due to Budget,” which indicates the percentage of time your ads didn’t show because your budget ran out.Why is Lost IS (budget) important?It shows whether your ads could reach more people if you increased your daily budget, which affects the performance of your ads.How can I reduce my Lost IS (budget)?You can reduce it by increasing your campaign budget, optimising targeting, or improving ad efficiency to get more value per click.Does increasing my daily budget solve Lost IS (budget)?It helps, but you should also see if your campaign is well-optimized before raising costs.What is considered a high Lost IS (budget)?Anything consistently above 20–30% could mean your ads are missing significant opportunities.

    3 min
  • How to Use WriterZen for Keyword Research (4-Min Guide to Better SEO)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    In this video, you’ll learn exactly how to use WriterZen for powerful keyword research. I’ll go through the entire process, from discovering new topics to researching keywords. Whether you’re doing SEO for your blog or a business owner wanting to improve your website, this tutorial will help you find the best SEO opportunities.


    Skip to Section:

    00:00 What Makes WriterZen Different

    00:31 Keyword Explorer Tutorial for WriterZen

    01:49 Topic Discovery Tutorial for WriterZen


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What is WriterZen?

    WriterZen is an SEO tool designed to help you with keyword research, content planning, and topic discovery.

    How does WriterZen help with keyword research?It helps you identify popular and low competition keywords and clusters them by topic to streamline your content strategy.

    What is the difference between Topic Discovery and Keyword Explorer in WriterZen?

    Topic Discovery helps you brainstorm content themes, while Keyword Explorer researches specific keyword metrics like volume, competition, and trends.
    How do I know which keywords to target first?

    Focus on high-volume, low-difficulty keywords that align with your niche and audience intent. WriterZen helps you sort and filter for this.

    4 min
  • Image SEO Best Practices (90% Smaller File Sizes + Free GPT for Alt Text)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Image SEO is one of the easiest ways to improve your SEO. In this video, I’ll break down the best practices for optimizing your images, and how these strategies can make your website faster. You’ll also learn how to avoid common mistakes that actually hurt your SEO.


    ChatGPT template mentioned in video: https://chatgpt.com/g/g-nsEgJ2jgW-jrr-alt-text


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What is image SEO?

    Image SEO is the process of optimizing images so they appear in image search results and contribute to the overall SEO performance of a webpage.

    How many images should I use per page?

    Use images where they add value, there’s no fixed number, but avoid adding too many images on one website page.

    5 min
  • How to Delete Plugins in WordPress (I Removed 20+ to Boost Speed & SEO)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Let’s talk about how to safely delete plugins in WordPress. I’ll show you the difference between deactivating and deleting a plugin, and why it matters for your site’s performance and security. Whether you’re managing a blog or an online store, this tutorial will help you make your website faster and easier to manage.


    Website redirects article: https://developers.google.com/search/docs/crawling-indexing/301-redirects?utm_source=chatgpt.com


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What’s the difference between deactivating and deleting a plugin in WordPress?

    Deactivating turns the plugin off without removing it, while deleting completely removes it from your site’s files.

    Can I delete a plugin without deactivating it first?

    No. WordPress requires you to deactivate a plugin before it can be deleted.

    Should I delete unused plugins or just deactivate them?

    It’s best to delete unused plugins to reduce security risks and keep your site clean.
    Can deleting plugins improve website speed?

    Yes, fewer active plugins can reduce load time and improve performance, especially if the deleted ones were taking up a lot of space.

    11 min
  • How to Use Answer the Public (3-Min Keyword Research for Better SEO Content)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Let’s talk about exactly how to use Answer the Public. Whether you’re a business owner and trying to improve your digital marketing, this tool helps you generate ideas that your audience actually cares about. We’ll walk through how to research keywords and find topics that you can create blog posts for.


    Website redirects article: https://developers.google.com/search/docs/crawling-indexing/301-redirects?utm_source=chatgpt.com


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What is Answer the Public?

    Answer the Public is a keyword research tool that shows you the most common questions and search phrases people are searching for based on a specific keyword.

    Is Answer the Public free to use?

    Yes, it offers a limited free version with a limited amount of daily searches. For more features and unlimited use, a paid plan is available.


    How can I use Answer the Public for blog posts?

    Enter a keyword related to your topic, review the questions it generates, and use those to create blog posts that directly answer the questions.
    Can I use Answer the Public for YouTube SEO?

    Yes. It can help you find the exact phrases people are searching on Google, which often are similar to YouTube searches. This can help you create better titles.

    3 min
  • How to Redirect a Page in WordPress (301 vs 302 vs 307 Explained)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Need to redirect a page in WordPress without breaking your site or confusing your website visitors? In this video, I’ll talk about the easiest ways to set up website redirects on WordPress. Whether you’re updating a URL, deleting a page, or restructuring your site, proper redirection is important for your website’s SEO and for your website visitors.


    Website redirects article: https://developers.google.com/search/docs/crawling-indexing/301-redirects?utm_source=chatgpt.com


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    What is a redirect in WordPress?

    A redirect sends visitors from one URL to another automatically, helping maintain user experience and SEO rankings.

    What’s the difference between a 301 and 302 redirect?

    A 301 is permanent (for SEO), while a 302 is temporary (used for short-term changes).

    What happens if I don’t set up a redirect after deleting or moving a page?

    Visitors will land on a 404 error page, which can hurt user experience and SEO rankings.

    Is it safe to redirect multiple pages on my site?

    Yes, as long as redirects are properly configured correctly.
    Will redirects slow down my website?

    Not significantly. If your redirects are set up efficiently, redirects have minimal performance impact.

    6 min
  • How to Edit URLs in WordPress (#1 Way to Edit Slugs for SEO)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    What exactly is a permalink, and why does it matter for your website? In this video, I’ll talk about what a permalink is, how it’s different from a regular link, and why it plays an important role in SEO. You’ll learn how to customize permalinks and how to avoid common mistakes. If you’re a business owner who wants to improve your website’s SEO, this video is perfect.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What is a permalink?

    A permalink is the permanent URL for a specific page on your website.

    How is a permalink different from a regular link?

    A permalink never changes, while regular links might change over time.
    Can I use keywords in my permalink?

    Yes, and it’s recommended to use keywords in a permalink. Keywords about a website in the URL can help with SEO.

    8 min
  • Max Clicks vs Max Conversions (3 Examples to Help You Decide... Backed by $53M Results)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Trying to decide between Max Clicks and Max Conversions in Google Ads? I’ll talk about the differences and explain when to use each bidding strategy. Whether you’re looking to get sales fast or optimize for leads and sales, you’ll learn how each strategy impacts performance and ad budget.


    WhatConverts (mentioned in video): https://www.whatconverts.com/?pscd=partners.whatconverts.com&ps_partner_key=am9zaWFocm9jaGU0NTQ1&pscd=partners.whatconverts.com&ps_partner_key=am9zaWFocm9jaGU0NTQ1&ps_xid=4xw61JqkdKcBea&gsxid=4xw61JqkdKcBea&gspk=am9zaWFocm9jaGU0NTQ1


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What is Maximize Clicks in Google Ads?

    It’s an automated bidding strategy that tries to get as many clicks as possible within your ad budget.

    What is Maximize Conversions in Google Ads?

    It’s an automated bidding strategy that aims to get the most conversions, like leads or sales, for your ad budget.

    When should I switch to Maximize Conversions?

    Once you’ve tracked at least 15 to 30 conversions, Maximize Conversions can get you better results.


    Which strategy is better for new campaigns?

    Maximize Clicks is often better for new campaigns with no conversion data yet.


    Do these strategies affect ad placement?

    Bidding strategies can affect where your ads show. Max Clicks might favor cheaper placements, while Max Conversions might prioritize placements likely to convert.

    6 min
  • How to Remove Comments in WordPress (I Deleted 76,221 in Minutes — Here’s How)

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    In this video, you’ll learn how to remove comments from your WordPress site. Whether you want to disable comments on specific posts, pages, or across your entire site, I’ll walk you through the exact settings you can use. You’ll also discover how to clean up old comments and prevent future comments from appearing.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    How do I disable comments on all new WordPress posts?

    Go to Settings, and then Discussion and uncheck “Allow people to submit comments on new posts.”

    How do I bulk disable comments on multiple posts?

    Use the Bulk Edit tool in the Posts or Pages section to turn off comments for many items at once.

    Will disabling comments delete existing ones?

    No, disabling comments hides the comment form but doesn’t delete existing comments unless you manually remove them.
    Will turning off comments change my SEO?

    No, removing comments won’t change your SEO as long as your content remains valuable and well-structured.

    3 min
  • How to Use Contrast in Web Design to 3x Your Conversions

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    In this video, we’ll break down how to use contrast in web design to create websites that are easier to navigate. You’ll learn how contrast improves readability and guides website visitors. We’ll cover practical tips for using color and spacing to create clear designs. I’ll also show you common mistakes of designing a website and how to fix them.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    What is contrast in web design?

    Contrast in web design refers to the visual differences between elements like colors and fonts that help create visual interest and make your website easier to navigate.

    Why is contrast important in web design?

    Contrast helps direct the viewer’s attention, improves readability, and ensures that key elements like buttons stand out.

    What are the most common ways to create contrast?

    The most common ways are using contrasting colors, varying font sizes and adjusting spacing.

    How can contrast improve user experience?

    Good contrast makes a website easier to read and navigate, helping users quickly find important information.
    What are common contrast mistakes in web design?

    Common mistakes include low color contrast that makes text hard to read and using too much contrast that makes your website look messy.

    6 min

About The Conversion Clinic

From the publisher's feed

Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the…