Are the backlinks you’re building hurting your SEO more than helping? In this video, we talk about three clear signs that you might be building toxic backlinks. We’ll cover what toxic backlinks are, how they can damage your site’s rankings, and practical steps to fix the problem. By the end, you’ll know how to clean up your backlink profile and focus on building links that actually improve your SEO.

👉 WATCH NEXT - How to Improve with Blog Posts: https://www.youtube.com/watch?v=lN3DnSzinwM&t=6s

Skip to Section:

(00:00) Introduction

(00:32) Sign 1: Buying Cheap Backlinks

(04:09) Sign 2: Checking your Backlink Profile

(07:50) Sign 3: Getting Backlinks from Sketchy Websites

(10:39) How to Clean Up your Backlinks

Frequently Asked Questions:

What are toxic backlinks?

Toxic backlinks are links from low-quality or spammy websites that can harm your website’s SEO. These often come from link farms, private blog networks (PBNs), or irrelevant websites. Search engines may penalise your site if they detect too many of these.

How do I know if my backlinks are toxic?

Look for warning signs like backlinks from unrelated websites, a high number of links from one domain, or links from sites with poor domain authority. Tools like Google Search Console or backlink analysis tools (Ahrefs, SEMrush) can help identify these.

What happens if I have too many toxic backlinks?

Your site could be penalised by search engines, causing a drop in rankings. In extreme cases, your site may even be removed from search results altogether. That’s why monitoring your backlink profile is crucial.

How often should I audit my backlinks?

It depends on your site size and activity. For most sites, every 3–6 months is a good interval. If you’ve been actively building links or notice a sudden drop in rankings, it’s worth checking sooner.

How can I prevent toxic backlinks in the future?

Stick to ethical link-building strategies like guest posting, earning links through quality content, and avoiding link exchanges or paid links. Always focus on relevance and quality when seeking backlinks.

Is it possible to drive high converting traffic to your landing pages on a $500 ad budget?

I’ll walk you through setting realistic goals, picking the right keywords, and choosing the best campaign type to make every dollar of your ad budget count. You’ll learn how to optimise your bids, refine targeting, and measure performance effectively. Whether you’re new to Google Ads or want to stretch a small budget, this video is filled with practical tips to maximise your results.

Skip to Section:

00:00 Introduction

00:23 Step 1 - Breaking Down the Budget

02:16 Step 2 - Tighten your Targeting

03:15 Step 3 - Choosing the Right Keywords

04:39 Step 4 - Keeping a Simple Ad Structure

06:50 Step 5 - Use Psychology in your Ad Copy

07:51 Step 6 - Improving your Quality Score

08:57 Step 7 - Optimising your Landing Page

10:22 Step 8 - Ongoing Optimisation

Frequently Asked Questions:

Which Google Ads campaign type is best for driving traffic on a small budget?

A Search campaign is often the best choice for tight budgets, as it targets users actively searching for your product or service. Pair it with location and device targeting to refine your audience.

How do I find high-quality keywords for my Google Ads campaign?

Use tools like Google Keyword Planner or Ubersuggest to find keywords with high intent but lower competition. Focus on long-tail keywords related to your niche to keep costs low and attract the right audience.

What is the role of ad copy in a small-budget campaign?

Ad copy is crucial for attracting clicks. Make sure it speaks directly to your audience, highlights a clear benefit, and includes a strong call-to-action. Test a few versions to see what resonates best.

How can I optimise bids for better results on a limited budget?

Start with manual CPC or enhanced CPC bidding to control costs. Monitor keyword performance and adjust bids for high-performing terms. Avoid overbidding on broad keywords that might drain your budget.

What metrics should I focus on when running a $500 Google Ads campaign?

Keep an eye on CTR (Click-Through Rate), CPC (Cost Per Click), and Quality Score to ensure you’re getting value for your spend. Ultimately, monitor conversions to determine the campaign’s success.

How can I target the right audience with a small budget?

Use demographic and geographic targeting to narrow your focus. Layer audience targeting with keyword targeting to only show ads to people who are likely to convert.

Here are 7 signs that your marketing strategy needs some changes.

Whether you’re seeing stagnant results, struggling to reach your audience, or seeing decreased results from your ad spend, these signs can help you figure out when it’s time to make a change. From not tracking the right numbers to relying too much on one marketing channel, this video will help you evaluate your approach and get your marketing strategy back on track.

Skip to Section:

(00:00) Introduction

(00:41) Sign 1: Relying Too Much on One Marketing Channel

(02:00) Sign 2: Not Tracking the Right Numbers

(03:46) Sign 3: Your Inbound Strategy isn’t Working

(05:33) Sign 4: Ignoring Outbound Channels

(06:41) Sign 5: Not Thinking about the Entire Buyer’s Journey

(08:13) Sign 6: Not Adapting to Market Changes

(10:03) Sign 7: Not Focusing on Customer Retention

Frequently Asked Questions:

How can I tell if my marketing strategy is outdated?

Outdated strategies often rely on old trends or ignore new platforms, such as social media or emerging search algorithms. If you’re still doing what worked 5 years ago without adapting to changes, your approach may be lagging behind.

What does poor ROI mean for my marketing efforts?

Poor ROI means the money and time you’re investing in campaigns aren’t leading to measurable returns like conversions, sales, or engagement. It’s a big sign that your strategy needs adjustment.

How can I better align my marketing with my audience?

Start by reviewing your target audience data. Are you addressing their current needs, interests, and pain points? Use tools like surveys, analytics, and social listening to fine-tune your messaging.

How can I evaluate my current marketing performance?

Look at key performance indicators (KPIs) like website traffic, conversion rates, engagement levels, and customer feedback. If you’re not meeting your goals, it’s a clear sign your strategy needs work.

How often should I review my marketing strategy?

Ideally, you should review it quarterly. Regular reviews help you stay ahead of industry trends and adapt to changes in your audience or market conditions.

In this video, we explore 12 practical ways to attract high-paying customers without increasing your advertising budget. From leveraging your existing network to improving your website’s user experience, we’ll cover strategies that work for small businesses and entrepreneurs alike. You’ll also learn how to use referrals, optimise your pricing, and create offers that high-value customers can’t resist. Whether you’re in e-commerce, services, or a local business, these tips will help you grow your revenue efficiently. Watch now to start drawing in premium clients without breaking the bank.

👉 WATCH NEXT - My $1,000,00 Landing Page Formula: https://www.youtube.com/watch?v=0-Fl27D6TPM&t=1s

Skip to Section:

00:00 Introduction

00:37 Strategy 1: Realistic Expectations

01:35 Strategy 2: Be Very Specific

02:46 Strategy 3: Simplify your Service Pages

04:36 Strategy 4: Go Hyper Local

05:40 Strategy 5: Use Testimonials and Case Studies

07:07 Strategy 6: Simplify your Messaging

08:32 Strategy 7: Add Frequently Asked Questions

09:36 Strategy 8: Creating Blog Posts

10:31 Strategy 9: Create a Personalised Call-to-Action

11:30 Strategy 10: Use Scarcity and Exclusivity

12:16 Strategy 11: Optimise for Mobile

13:19 Strategy 12: Track What’s Working and What’s Not Working

Frequently Asked Questions:

What are some ways to leverage my network for high-value customers?

Reach out to past clients or industry contacts who might know your ideal customers. Networking through LinkedIn or local events can also connect you with prospects who value your expertise and are willing to pay for it.

How does pricing affect the type of customers I attract?

Higher pricing often signals higher value. If your prices are too low, you might attract budget-conscious customers rather than those willing to invest in quality. Evaluate your pricing strategy to align with what premium clients expect.

Why is improving website user experience important for attracting high-paying clients?

A professional, easy-to-navigate website builds trust and reflects the value of your services. High-paying clients expect seamless experiences, so make sure your site loads quickly, looks polished, and has clear calls to action.

What role does social proof play in attracting premium customers?

Social proof, like testimonials, case studies, and reviews, reassures potential clients about the quality of your service or product. It’s especially effective in showing high-value customers that others like them trust you.

How can I use content to attract high-value clients?

Create content that showcases your expertise and speaks directly to the challenges of high-paying customers. Blog posts, videos, and case studies that highlight your unique solutions can draw in clients who need tailored, premium services.

Should I narrow my niche to attract higher-paying clients?

Focusing on a specific niche can help position yourself as an expert in that field, which appeals to clients willing to pay more for specialised services. It also makes your marketing more targeted and effective.

These 6 Google Ad settings can totally make or break your campaigns.

The settings we talk about aren’t the ones you hear about all the time - they’re underrated strategies that can save on your ad spend and help you find the right audience faster. From dynamic keyword insertion to ad delivery tweaks, we’ll explain what each setting does and how to use it effectively. If you want to make your Google Ads work harder without spending more, changing these settings is a must.

Skip to Section:

(00:00) Introduction

(00:31) Setting 1: Ad Schedules

(01:48) Setting 2: Headline Pinning

(03:16) Setting 3: Dynamic Keyword Insertion

(04:59) Setting 4: Location Insertion

(06:09) Setting 5: Fraud Protection

(07:10) Setting 6: Primary vs Secondary Conversions

Frequently Asked Questions:

What are Primary and Secondary Conversions in Google Ads?

Primary conversions are the key actions you want users to take, like making a purchase or signing up. Secondary conversions track less critical actions, such as viewing a page or subscribing to emails, which support overall engagement.

How does fraud impact Google Ads campaigns?

Fraud, such as click fraud, occurs when bots or competitors click on your ads without real intent, wasting your budget. Using fraud protection tools or monitoring for unusual activity can help protect your campaigns from this issue. A couple of fraud blocker tools I recommend are:

ClickCease: https://www.clickcease.com/

Fraud Blocker: https://fraudblocker.com/

Why is ad relevance important in Google Ads?

Relevant ads improve click-through rates (CTR), quality scores, and conversion rates while reducing costs. Techniques like Dynamic Keyword Insertion and audience targeting make ads more aligned with user needs, boosting performance.

How does personalisation in Google Ads affect user engagement?

Personalisation, like using Location Insertion, makes ads feel more relevant to the user’s context, which increases engagement. Users are more likely to click and convert when they see ads that resonate with their specific situation.

When should I adjust my Google Ads budget?

Adjust your budget when performance data indicates changes in campaign needs. For example, increase your budget for high-performing campaigns or reduce spending on underperforming ads to maximise ROI.

How can I measure the success of my Google Ads campaigns?

Success is typically measured through metrics like conversions, CTR, quality score, and ROI. Setting clear goals for primary conversions, tracking secondary conversions, and analysing performance reports help optimise strategies.

Should you be focused on improving your SEO or optimising Google Ads?

In this video, we’ll explore the strengths and drawbacks of each, breaking down how SEO helps you build long-term organic traffic, while Google Ads offers a faster, paid approach to visibility. You’ll get an overview of when it’s best to incorporate each strategy based on your budget, goals, and how quickly you want to see results. By the end, you’ll understand which option (or maybe even a blend of both) can be most effective for your business.

👉 WATCH NEXT - 3 Reasons You’re NOT Ranking on Google (and how to fix it): https://www.youtube.com/watch?v=_ZGuaQe_A_M

Skip to Section:

00:00 Introduction

00:41 Benefit of Google Ads

05:14 Is Google Ads Right for Local Service Businesses?

06:08 Is Google Ads Right for E-Commerce Businesses?

07:14 Is Google Ads Right for B2B Service Businesses?

08:40 Tips for Running Google Ads

10:22 Tips for Running SEO

12:19 How to Decide Between SEO and Google Ads

Frequently Asked Questions:

What’s the difference between SEO and Google Ads?

SEO focuses on improving your site’s organic rankings in search engines, which can take time but brings sustainable, free traffic. Google Ads, on the other hand, is paid advertising, which can get your site to the top of search results instantly but at a cost per click.

Which is better for quick results: SEO or Google Ads?

Google Ads is ideal for quick visibility since you can start appearing in search results almost immediately once your ad is set up. SEO takes longer to build up as it depends on content and backlinks to improve organic rankings gradually.

Can SEO and Google Ads work together?

Yes! Many businesses use both to maximise reach. Google Ads can drive immediate traffic while SEO builds up your long-term presence. This combination can balance your marketing strategy, especially when you need both quick wins and sustainable growth.

Which is cheaper: SEO or Google Ads?

SEO often has a lower ongoing cost if you do it yourself or have an in-house team, as it focuses on organic reach. Google Ads can be pricier, as you pay each time someone clicks on your ad, but it can also drive immediate leads, which might justify the cost depending on your goals.

How long does SEO take to show results?

SEO typically takes 3-12 months to see noticeable results, but this varies depending on competition, the quality of your content, and your SEO efforts. Unlike Google Ads, SEO is more about gradual growth than immediate returns.

What type of keywords should I use for SEO vs. Google Ads?

For SEO, focus on long-tail keywords that align with what your audience is searching for naturally. With Google Ads, you can target high-converting, competitive keywords and adjust based on ad performance to optimise your ROI.

In this video, learn the steps to set up effective A/B tests in Google Ads to boost your sales. A/B testing allows you to compare different ad elements, like headlines, images, and calls-to-action, to see which version drives better results. We’ll cover five proven ideas for running A/B tests that can help you refine your ads, understand what resonates with your audience, and increase conversions. Whether you’re new to Google Ads or looking to optimise your campaigns, these tips will guide you through making data-driven decisions to improve ad performance and maximise ROI.

Skip to Section:

(00:00) Introduction

(01:58) A/B Test 1: Maximising Conversion Value vs Conversions

(04:38) A/B Test 2: Broad vs Phrase vs Exact Match

(06:33) A/B Test 3: Landing Pages

(08:00) A/B Test 4: Manual CPC Bidding vs Maximise Clicks

(10:29) A/B Test 5: Ad Creatives and Audience Signals

Frequently Asked Questions:

Why is A/B testing important for improving Google Ads performance?

A/B testing helps you identify what elements work best for your audience, allowing you to refine your ads and get better results. It’s a way to use real data to make more effective advertising decisions and boost sales.

How do I set up an A/B test in Google Ads?

To set up an A/B test, duplicate an ad and change a single variable (like the headline). Then run both ads simultaneously and track their performance. Google Ads will show results in metrics like click-through rate (CTR) and conversion rate, helping you pick the winner.

How long should an A/B test run on Google Ads?

Ideally, run A/B tests for at least 1–2 weeks to gather enough data, but it depends on your ad’s traffic. High-traffic ads may need less time, while lower-traffic ads need a longer test period for accurate results.

What should I do if my A/B test results are inconclusive?

If your test results aren’t clear, try adjusting the test’s focus or using a different metric. Alternatively, expand the test’s audience or duration to gather more data for better insights.

What metrics should I focus on in A/B testing?

Focus on metrics relevant to your goals, like CTR for engagement, conversion rate for sales, or cost-per-click (CPC) for cost-efficiency. Your choice depends on what you aim to improve through testing.

These 3 things will help you get drastically more leads from your SEO.

We’ll break down specific methods, from targeting the right keywords to optimising user experience, and boosting on-page elements to drive more conversions. If you’re looking for practical steps to bring in a steady stream of quality leads from your SEO, these strategies can make the difference. No fluff—just actionable SEO tips you can start using today to increase conversions and grow your business.

Sources Mentioned in Video: https://docs.google.com/document/d/1Km-s0VMMtjGWL7LFIuxuc1TpFKi8qI3Hjol_0k4y4qk/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(01:01) Step 1: Location-Based Landing Pages

(03:32) Step 2: Invest in Building High Quality Backlinks

(06:01) Step 3: Improve your Website Content

Frequently Asked Questions:

How does keyword targeting help get more leads?

Focusing on high-intent keywords means you’re attracting visitors who are ready to act. The more relevant a website or landing page is to a viewer, the more likely they will click on it.

What is on-page SEO, and why is it important for lead generation?

On-page SEO includes optimising elements like title tags, meta descriptions, and content to make your pages more relevant and appealing to search engines. Better on-page SEO helps your site rank higher and attracts more visitors, which can lead to more conversions.

Is keyword research necessary for lead generation?

Absolutely! Without the right keywords, you risk attracting visitors who aren’t interested in what you offer. Using tools like Ahrefs can make this process much easier.

How often should I update my SEO strategy to keep getting leads?

Regularly updating your SEO strategy—at least every quarter—keeps you ahead of competitors and adjusts for any changes in search algorithms. Consistent optimisation is key to maintaining a steady lead flow.

How does SEO compare to other lead generation strategies like paid ads?

SEO is a long-term strategy that builds a steady flow of organic traffic over time, while paid ads bring quicker but short-lived results.

What metrics should I track to measure SEO lead generation success?

Important metrics include organic traffic, click-through rates, bounce rates, and conversion rates.

Can local SEO help increase leads for my business?

Yes! Local SEO helps businesses appear in search results for specific areas, making it essential if you’re targeting customers in a particular location. To take this to the next level, create separate landing pages specifically for certain locations that your business serves.

In this video, we go over the most important Google Ads metrics that you need to track in order to run profitable ad campaigns. Whether you’re new to Google Ads or just looking to improve your results, you’ll learn how and why to focus on metrics like click-through rates, conversion rates, cost per conversion, return on ad spend, and quality score. By the end, you’ll know exactly which data points to monitor to make better decisions and improve your ad performance.

Sources Mentioned in Video: https://docs.google.com/document/d/1NYZjRtRUEXI6Vsb2FVmeJCjhWcKM_wuwCFEw8oF4T3k/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(00:21) Metric #1: Click-Through Rate

(02:48) Metric #2: Conversion Rate

(05:03) Metric #3: Cost per Conversion

(08:18) Metric #4: Quality Score

(11:21) Metric #5: Return on Ad Spend

Frequently Asked Questions:

Why is click-through rate (CTR) important?

CTR shows how often people who see your ad actually click on it. A high CTR means your ad is relevant to your audience, while a low CTR suggests your ad copy or targeting might need to be changed.

How does conversion rate help me measure success?

Conversion rate tells you the percentage of people who click your ad and then take a desired action, like making a purchase or signing up. A high conversion rate shows your ad and landing page are working well together to achieve your goals.

What is a good cost per conversion?

A good cost per conversion varies depending on your industry and the value of your product or service. However, it’s important to make sure that the amount you spend to get a customer is lower than the profit you make from that customer.

How does return on ad spend (ROAS) work?

ROAS measures how much revenue you earn for every dollar you spend on ads. A higher ROAS means your campaign is more profitable.

What is the role of quality score in Google Ads?

Quality score is a rating Google gives your ad based on its relevance to the audience, the quality of your landing page, and the expected CTR. A higher quality score can lower your cost per click and improve your ad placement.

How often should I check my Google Ads metrics?

You should regularly check your metrics, especially during the first few weeks of a new campaign. Weekly or even daily monitoring helps you catch issues early and make adjustments before they affect your performance too much.

What’s the difference between cost per conversion and cost per click?

Cost per click (CPC) is how much you pay when someone clicks on your ad, while cost per conversion measures how much you spend to get a customer to take action, like making a purchase. CPC is about clicks, but cost per conversion is more about results.

Why isn’t a high CTR always a good thing?

While a high CTR means more people are clicking on your ads, it doesn’t always mean they’re converting. If your CTR is high but your conversion rate is low, you might be attracting the wrong audience or need to improve your landing page.

I’ll be break down my 5-step process to help your local business rank #1 in your city’s search results. You’ll learn how to optimise your Google My Business listing, use local keywords, and build backlinks from local sources. We also cover how to get more customer reviews and improve your landing page, so you can stand out from local competitors and get more conversions. Whether you’re just getting started or want to improve your current SEO strategy, this strategy is perfect for boosting your visibility in local search results.

Skip to Section:

00:00 Introduction

01:04 Step 1 - Optimise your Google Business Profile

04:43 Step 2 - Creating Local-Based Landing Pages

09:37 Step 3 - Getting and Responding to Reviews

15:15 Step 4 - Using Video SEO

18:34 Step 5 - Building Quality Backlinks

Frequently Asked Questions:

What is local SEO and why is it important for my business?

Local SEO is a strategy that helps your business show up in search results for people in your area. It’s crucial because most customers look online first when searching for local services or products, so being visible gives you a better chance of attracting nearby customers.

What are local keywords, and how do I find the best ones for my business?

Local keywords are search phrases that include your service or product and your city or region (for example, “plumber in New York”). You can find good local keywords by using tools like Ahrefs or simply thinking about what your customers would type into search engines.

How can customer reviews help my local SEO?

Customer reviews not only build trust with potential customers but also signal to Google that your business is active and reliable. More reviews, especially positive ones, can help your business rank higher in local search results.

What are local backlinks, and how can I get them?

Local backlinks are links to your website from other local businesses or organisations. You can get them by partnering with nearby businesses, sponsoring local events, or getting listed in local blogs.

Do I need a blog for local SEO?

While not required, having a blog can definitely help. Writing about local events, news, or offering tips related to your industry can attract local visitors to your site, increase engagement, and show Google that your site is active and relevant.