Let’s break down the difference between direct traffic and organic traffic in simple terms. You’ll learn how each type shows up and why they matter for understanding your website traffic. We’ll go over examples to help you spot the difference, like when someone types in your URL versus finding you through Google Search.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat!. After helping 100+ businesses grow with SEO, I know what moves the needle. Book a free strategy call here: https://josiahroche.co/google-ads-specialist/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing. 

Frequently Asked Questions:

What is direct traffic in Google Analytics?

Direct traffic usually means someone typed your URL into their browser or clicked a bookmark. It’s like visiting a site on purpose, without going through Google or a link from another website.

What counts as organic traffic?

Organic traffic is when someone finds your site through a search engine like Google or Bing, without clicking on an ad. They’re looking for something, and your site shows up organically in the search results.

Is direct traffic better than organic traffic?

Direct traffic often comes from people who already know your brand. Organic traffic usually means new people are finding you through search engines.

Why is my direct traffic so high?

If your direct traffic is high, it could mean more people are returning to your site or typing in your URL directly.

Can email clicks be counted as direct traffic?

Yes, sometimes. If your email links don’t have tracking set up correctly, Google Analytics might label those visits as direct traffic. So it’s not always someone typing in your URL.

Why is understanding the difference important?

Knowing where your traffic comes from helps you figure out what’s working. If you’re getting a lot of organic traffic, your SEO’s doing well. If you’re seeing more direct traffic, people might be remembering your company.

Want to rank #1 on Google faster? Nowadays, it’s all about EEAT - Expertise, Experience, Authority, and Trust. In this video, we break down three simple ways to boost your site’s EEAT, so Google sees you as a trustworthy website. You’ll learn how to showcase real-world experience, build authority, and improve trust signals that Google looks for. If you’re struggling to climb the rankings, these practical tips will help you gain an edge without overcomplicating SEO.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat!. After helping 100+ businesses grow with SEO, I know what moves the needle. Book a free strategy call here: https://josiahroche.co/google-ads-specialist/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing. 

Frequently Asked Questions:

What is EEAT, and why does it matter for SEO?

EEAT stands for Expertise, Experience, Authority, and Trust. Google uses it to evaluate content quality and rank websites. Sites that demonstrate strong EEAT are more likely to rank higher, especially in niches like finance and health.

How can I show expertise in my content?

To demonstrate expertise, create content that reflects deep knowledge in your field. Cite reputable sources, include real-world data, and ensure the author has industry credentials. Publishing case studies or original research also helps.

What role does experience play in ranking higher?

Google favours firsthand experience because it makes content more trustworthy. Sharing personal case studies, reviews, and hands-on insights helps prove that you know what you’re talking about.

How can I build authority for my website?

Authority comes from high-quality backlinks and mentions from trusted sources. Get featured on industry websites, collaborate with recognised experts, and aim for guest posts on reputable blogs. Avoid spammy links, as they can do more harm than good.

What are trust signals, and how do they affect SEO?

Trust signals include things like HTTPS security, clear contact information, author bios, and positive user reviews. Google wants to send users to safe, credible sites, so improving these elements can boost rankings.

How long does it take to see EEAT improvements in rankings?

It varies. Some changes, like adding author bios or improving site security, can have a quick impact. Others, like building authority and earning backlinks, take months. SEO is a long game, but EEAT gives you a solid foundation.

Duplicating a campaign in Google Ads is a quick and easy way to save time, especially if you want to reuse settings from a successful campaign. In this video, I’ll show you how to copy a Google Ads campaign, adjust the settings, and launch it without messing up performance. Whether you’re running search, display, or shopping ads, this method will help you keep things consistent while testing new campaigns.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing. 

Frequently Asked Questions:

Why would I want to duplicate a Google Ads campaign?

Duplicating a campaign saves time when you want to test new strategies without rebuilding everything from scratch. It’s useful for A/B testing, expanding to new locations, or reusing a successful campaign.

Will duplicating a campaign copy everything, including budgets and bids?

Yes, it copies settings like targeting, keywords, and ads. However, budgets and bids may need adjustments to fit your new campaign goals.

Does duplicating a campaign affect performance?

No, but running two identical campaigns can lead to internal competition. It’s best to change targeting or keywords to avoid overlap.

Will duplicated campaigns keep the same conversion tracking?

Yes, conversion tracking will remain the same as long as it’s set at the account level. If tracking is connected to specific campaign settings, double-check before launching.

Can I pause the original campaign after duplicating it?

Yes, if you’re making changes, pausing the original campaign can prevent unnecessary spending. Just make sure the new campaign is fully optimised before pausing the old one.

📌 This video is a module from our paid community in Skool. Join the #1 SEO & Ads Community – Instantly Copy Proven SOPs Behind $73M+ in Sales 👉:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Let’s talk about how to choose simple, clear file names for your images and why that actually matters for Google. I’ll also show how to write alt text that’s useful - not filled with keywords, but still helps your images show up in search.

🔥 FREE ChatGPT Prompt Mentioned in Video: https://chatgpt.com/g/g-nsEgJ2jgW-jrr-alt-text

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What’s the best way to name images for SEO?

Use clear, descriptive file names that explain what the image is. Keep it short, lowercase, and use hyphens instead of spaces (such as, red-running-shoes). You only need to describe the image simply.

How does alt text help with SEO?

Alt text improves accessibility for people using screen readers. It also tells Google what your image is about, which helps it show up in image search.

Should I use keywords in image file names?

Yes, but only if they make sense. If the keyword describes the image well, use it. Don’t just do it for no reason - Google’s smart enough to tell.

How long should alt text be?

Aim for one short sentence, around 125 characters or less. It should explain what’s in the image and how it relates to the page content.

Does image size or quality affect SEO too?

Yes, indirectly. If your images are too big and slow your site down, Google will notice. Always compress images without decreasing quality. Fast-loading images help with SEO and user experience.

Let’s go over how to connect Elementor forms to Zapier, ActivePieces, and Make without writing any code. I’ll walk you through step by step, showing you how to set up your form triggers and link them to different automation platforms. You’ll see how to send form data automatically to apps like Google Sheets, Klayvio, or CRMs

🔥 Struggling to turn website visitors into customers? After helping 100+ businesses create high-converting websites and landing pages, I know what drives results. Grab a free strategy call here: https://josiahroche.co/au/web-design-consultant/

Skip to Section:

00:00 Adding a Webhook

01:22 How to Connect the Form to Zapier

05:31 How to Import Information to your CRM

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for nearly five years.

Now: Host of The Conversion Clinic podcast, leading a YouTube channel with 100K+ subscribers, and running a small team at JRR Marketing. Has helped generate over $100M in client revenue.

Frequently Asked Questions:

What is Elementor, and why should I connect it to automation tools?

Elementor is a popular WordPress page builder that lets you design websites. Connecting it to tools like Zapier, ActivePieces, or Make helps to automate tasks, like sending form data straight to your email list, CRM, or spreadsheet.

How does Zapier work with Elementor forms?

Zapier acts as a bridge between Elementor and thousands of apps. When someone submits a form, Zapier can automatically send that info to apps like Google Sheets, Klayvio, or Slack.

What is ActivePieces, and how is it different from Zapier?

ActivePieces is a free, open-source automation tool similar to Zapier but often more flexible for developers and privacy-focused users. It lets you automate workflows between Elementor and various apps without any coding.

Can I automate email notifications from Elementor forms?

Yes, using Zapier, ActivePieces, or Make, you can set up automatic email alerts for new form submissions.

What types of tasks can I automate with Elementor forms?

You can automate tasks like adding contacts to email lists, sending notifications, updating spreadsheets, or even creating tasks in project management tools like Trello.

Phrase match in Google Ads is a keyword matching option that gives you more control than broad match but more flexibility than exact match. It lets your ads show when users search for terms that include your keyword, even if there are slight variations. In this video, we’ll go over the best match option for your Google Ads campaigns, so you can get the most from your ad spend!

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Skip to Section:

00:00 What is Phrase Match?

00:46 Broad vs Phrase vs Exact Match

01:30 When to Start Using Exact Match

Frequently Asked Questions:

What is phrase match in Google Ads?

Phrase match allows your ad to appear when a search includes your keyword, but with additional words before or after. It helps balance reach and relevance, making it a middle ground between broad and exact match.

How does phrase match compare to exact and broad match?

Phrase match gives you more flexibility than exact match but is more targeted than broad match. Exact match only triggers when the search closely matches your keyword, while broad match can show ads for broader related searches.

Why does phrase match have a higher conversion rate?

Since phrase match keeps search intent more relevant than broad match while still capturing a range of searches, it tends to attract higher-quality traffic. This can lead to better engagement and conversion rates.

When should I use phrase match keywords?

Use phrase match when you want to maintain control over search intent but still allow for slight variations. It’s great for targeting mid-funnel users who are more likely to convert than broad match traffic.

Does phrase match cost more than other match types?

Not necessarily. While phrase match may have a higher cost-per-click (CPC) than broad match, it often leads to better conversions, improving overall return on ad spend (ROAS).

Sitelinks in Google Ads are extra links that show up below your main ad, taking people to different pages on your website. They help users find what they need faster, whether it’s pricing, contact info, or a discount. By using sitelinks, you can make your ads bigger, more relevant, and improve your click-through rate by up to 20%.

👉 Want Help Increasing Your Google Ads’ Click-Through Rate? Work With Me! https://josiahroche.co/google-ads-specialist/

Google Ads Sitelinks Documentation: https://support.google.com/google-ads/answer/11394461

Skip to Section:

00:00 What are Google Ads Sitelinks

01:06 How to Create Clickable Sitelinks

02:22 When Google Automatically Adds Sitelinks

Frequently Asked Questions:

What are sitelinks in Google Ads?

Sitelinks are additional links that appear below your Google Search ad, directing users to different parts of your website. They help people navigate faster and make your ad take up more space, improving visibility and CTR.

How do sitelinks improve CTR?

Sitelinks give users more options to click on, making ads more useful and engaging. They also make your ad bigger, increasing the chances of people clicking compared to a standard text ad.

Are sitelinks free in Google Ads?

Yes, sitelinks don’t cost extra to add, but you’re charged the same cost-per-click (CPC) as a regular ad when someone clicks on them. If a user clicks multiple sitelinks, you’ll only be charged once per impression.

How many sitelinks can I add?

Google allows up to 8 sitelinks, but only 2 to 6 may show depending on the ad’s position and device. Mobile ads usually show fewer sitelinks than desktop ads.

Do sitelinks affect Quality Score?

Not directly, but they can improve CTR, which is a key factor in Ad Rank and Quality Score. Higher CTR means better ad performance, which can lower your cost per click over time.

Here is how you can update your content in order to get on page 1 of Google.

You’ll learn how stale and out of date information impacts your SEO performance and what signs to watch for that signal it’s time to update. I also walk you through a simple process for refreshing old content to make it relevant again and boost your search rankings. Whether it’s updating keywords, tweaking meta descriptions, or improving readability, this video has practical tips to get your content’s SEO score higher.

👉 WATCH NEXT - How I Save 10+ Hours a Week on Internal Linking: https://www.youtube.com/watch?v=oCnczB6AKJk

Skip to Section:

00:00 Introduction

00:45 Impact of Outdated Content on your SEO Score

02:18 How to Find Outdated Content on your Website

04:09 Removing Pages vs Refreshing Pages

06:14 How to Refresh Content Effectively

12:22 How Often should You Update your Content

Frequently Asked Questions:

Why does outdated content hurt SEO rankings?

Outdated content can lose relevance because search engines prioritise fresh, accurate information. It often lacks updated keywords or current trends, making it less valuable to users and less likely to rank well on Google.

How do I know when it’s time to refresh content?

Look for declining traffic, outdated stats or references, or content that doesn’t match current keyword trends. Use tools like Google Analytics or Search Console to find performance drops.

What should I focus on when refreshing old content?

Update statistics, improve headlines, refine keywords, and ensure the structure is optimised for readability. Adding new insights, images, or links to relevant resources can also help.

Will refreshing content guarantee I move to page 1 on Google?

While it’s not a guarantee, refreshing outdated content can improve relevance and user engagement, which can positively impact rankings. Combined with other SEO strategies, it’s a strong step towards better visibility.

How often should I update my website’s content?

Evergreen topics may need updates every 12–18 months, while trending or industry-specific posts might require more frequent changes to stay relevant.

Can outdated content affect my website’s overall SEO?

Yes, old content with broken links, poor engagement, or outdated information can decrease your site’s authority, making it harder for all pages to show up on the first page of Google.

From confusing reports to how ad budgets are really spent, I’ll break down the signs that your Google Ads agency isn’t legit. You’ll learn how to ask the right questions, understand the workings of an agency, and spot common pitfalls that could be hurting into your ROI. Whether you’re new to Google Ads or working with an agency, this is essential knowledge for making smarter decisions and protecting your ad spend.

Skip to Section:

00:47 Sign 1 - Not Knowing Who Manages your Account

02:30 Sign 2 - Onboarding is a Mess

04:15 Sign 3 - Confusing Reports

06:28 Sign 4 - Ads Manager is Not the Copywriter

08:20 Sign 5 - Account Manage is Juggling Too Many Clients

Frequently Asked Questions:

How do agencies manage your ad budget?

Agencies typically allocate your budget across campaigns, but some might prioritise high-margin services instead of your goals. Ensure that the agency provides transparency on how every dollar is spent.

What’s the difference between an agency fee and ad spend?

The agency fee is what you pay for their expertise and services, while ad spend goes directly to funding your ads. It’s important to confirm these are separate and clearly outlined in your contract.

Why don’t agencies explain everything about ad performance?

Some agencies might simplify reporting to avoid tough questions. Request detailed insights on metrics like click-through rates, cost-per-click, and conversions so you understand what’s working and what’s not.

How can I check if my agency is transparent about strategy?

Ask for regular meetings to discuss campaign performance and strategy. A good agency will welcome your questions and provide clear, data-backed explanations.

What should I look for when choosing a Google Ads agency?

Look for agencies with proven experience, transparent pricing, and client testimonials. Check if they specialise in your industry and if their goals align with yours.

How often should I review my agency’s performance?

Review performance at least monthly, but request weekly updates if you have an active campaign. This helps you stay informed and address issues quickly.

Thin content is destroying your Google rankings - here’s how to fix it.

Thin content refers to pages with little value, duplicate information, or low-quality text that fails to engage users. We explain how it hurts your SEO, from poor user experience to penalties from search engines, and then share practical tips to bulk it up fast. You’ll learn how to identify weak content, improve its quality, and align it with Google’s expectations for increased rankings.

👉 WATCH NEXT: How to Get 10x Leads from SEO: https://www.youtube.com/watch?v=HmFYuxoKiEY

Skip to Section:

(00:00) Introduction

(00:42) Reason 1 - Content Not Matching Intent

(02:39) Reason 2 - Not Building Enough Trust

(04:45) Reason 3 - Difficult to Read

(07:30) How to Bulk your Content Fast

Frequently Asked Questions:

What is thin content, and why is it bad for SEO?

Thin content includes pages with little to no useful information, duplicate text, or poorly written material. It hurts your SEO ranking because it doesn’t satisfy user needs, leading to high bounce rates and poor engagement.

How do I know if my site has thin content?

Check for pages with minimal text, repetitive content, or outdated information. Tools like Google Search Console and SEO audit platforms can help identify low-performing pages or content with little organic traffic.

What are some quick ways to improve thin content?

Start by adding valuable, well-researched information to your pages. Include relevant keywords, images, and internal links to enrich the content. Updating old articles and addressing user questions also makes your content more robust.

Can thin content lead to Google penalties?

Yes, if thin content is widespread or clearly violates guidelines (like using duplicate or auto-generated text), Google may issue a manual penalty. Even without penalties, it can still negatively impact your rankings.

What types of pages are most likely to have thin content?

Common examples include product pages with no descriptions, blog posts under 300 words, tag or category pages with little context, and pages with scraped or duplicate content.

How does thin content affect user experience?

Thin content doesn’t answer user queries effectively, leading to frustration and higher bounce rates. Users are less likely to trust or return to a site that doesn’t provide useful information.