Introducing Lottie Unwin. She runs The Copy Club, a micro community for marketeers and founders looking to grow their network, share their knowledge and up their skills. They run monthly social events, run their own courses and have a super engaged slack channel. They also do mentor matching for marketeers starting out and run their own recruitment service. To date they have done 150+ events in person and online, have 10+ courses and have over 700 members. Not bad. Micro communities are massively on their rise in both their relevance and importance. You only have to look at Glossier, Bumble Biz and Wall Street Bets to recognise their potential impact. However, sometimes these platforms find it hard to monetise without backing and support. In this episode we talk about how she turned a passion project into a fast growing business, the need for more micro-communities and the power of octopus business models.